AMA PCM CONTENT MARKETING
EXAM 2025 QUESTIONS AND ANSWERS
Contractors, agency writing services, and freelancers are examples of ________.
A. External team
B. Internal team
C. Thought leadership creators
D. CMI recommended resources
E. Agency services - ANS A. External team
Matching content with the stage of a prospect in the sales funnel __________.
A. Is nice but not necessary
B. Allows for the right message at the right time
C. Is rarely possible because of mass communication strategies
D. Is not necessary because consumers adapt content in their information processing to the
right context
E. None of the above - ANS B. Allows for the right message at the right time
Authoritative, professional, conversational, scientific, and humanistic are types of _______ .
A. Content
B. Content categories
C. Brand voice
D. Classification of ALT tags
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,E. Outside agency specialists - ANS C. Brand voice
A large piece of content (60 or more pages) that can be broken into smaller content over time is
called _________.
A. A meta-blog
B. A definitive guide
C. An online brochure
D. A landing page
E. A robust wiki - ANS B. A definitive guide
Blog content should be __________.
A. Long and very detailed
B. Shorter content that is 300-700 words
C. Typically 1,000 words or more across several pages
D. For bottom of the funnel prospects
E. Edited into three languages at minimum - ANS B. Shorter content that is 300-700 words
____________ is the practice of dynamically changing the content that a consumer sees based
on their past behavior.
A. Predictive modeling
B. Buyer journey mapping
C. Web personalization
D. Lead nurturing
E. None of the above - ANS C. Web personalization
Understanding how people consume content, leveraging buyer personas, and journey mapping,
all facilitate a strong ___________ strategy.
A. CLV
Copyright ©2025 BRIGHTSTARS ALL RIGHTS RESERVED 2
,B. Personalization
C. Gating
D. Thought leadership
E. Evergreen content - ANS B. Personalization
An editorial calendar is useful for _____________.
A. Increasing sales
B. Enabling others to schedule appointments
C. Generating ad revenue
D. Recording ideas for future posts
E. All of these answers are correct - ANS D. Recording ideas for future posts
True or False: A tactic to inspire action from your readers is to get them to vote on a post.
A. True
B. False - ANS A. True
A tool frequently used to develop infographic content is ___________.
A. WordPress
B. Blogger
C. Easelly
D. Optin Skin
E. Tumblr - ANS C. Easelly
In podcasting, what does a pop filter do?
A. It removes background noise
B. It's a filter over your voice to make it clearer and more modulated.
C. It keeps the microphone physically protected from dust and liquids
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, D. It keeps "Ps" and other consonants from popping or hissing into the mic
E. None of the above - ANS D. It keeps "Ps" and other consonants from popping or hissing
into the mic
Which of the following is true about using visual media in content?
A. Content with images drives more engagement than content without
B. Images are critical for B2B companies
C. Images are expensive to procure or produce
D. Images must be created by a marketer to be effective
E. Images require expensive licensing fees - ANS A. Content with images drives more
engagement than content without
Short-form content that exists on a website and is meant to drive awareness is called a
___________.
A. Listicle
B. Sitelet
C. Microsite
D. Website
E. Blog - ANS E. Blog
The number-one blog platform that is scalable for out-of-the-box use or large-scale
customization is ________.
A. Tumblr
B. WordPress
C. Facebook
D. Geocities
E. RebelMouse - ANS B. WordPress
Copyright ©2025 BRIGHTSTARS ALL RIGHTS RESERVED 4
EXAM 2025 QUESTIONS AND ANSWERS
Contractors, agency writing services, and freelancers are examples of ________.
A. External team
B. Internal team
C. Thought leadership creators
D. CMI recommended resources
E. Agency services - ANS A. External team
Matching content with the stage of a prospect in the sales funnel __________.
A. Is nice but not necessary
B. Allows for the right message at the right time
C. Is rarely possible because of mass communication strategies
D. Is not necessary because consumers adapt content in their information processing to the
right context
E. None of the above - ANS B. Allows for the right message at the right time
Authoritative, professional, conversational, scientific, and humanistic are types of _______ .
A. Content
B. Content categories
C. Brand voice
D. Classification of ALT tags
Copyright ©2025 BRIGHTSTARS ALL RIGHTS RESERVED 1
,E. Outside agency specialists - ANS C. Brand voice
A large piece of content (60 or more pages) that can be broken into smaller content over time is
called _________.
A. A meta-blog
B. A definitive guide
C. An online brochure
D. A landing page
E. A robust wiki - ANS B. A definitive guide
Blog content should be __________.
A. Long and very detailed
B. Shorter content that is 300-700 words
C. Typically 1,000 words or more across several pages
D. For bottom of the funnel prospects
E. Edited into three languages at minimum - ANS B. Shorter content that is 300-700 words
____________ is the practice of dynamically changing the content that a consumer sees based
on their past behavior.
A. Predictive modeling
B. Buyer journey mapping
C. Web personalization
D. Lead nurturing
E. None of the above - ANS C. Web personalization
Understanding how people consume content, leveraging buyer personas, and journey mapping,
all facilitate a strong ___________ strategy.
A. CLV
Copyright ©2025 BRIGHTSTARS ALL RIGHTS RESERVED 2
,B. Personalization
C. Gating
D. Thought leadership
E. Evergreen content - ANS B. Personalization
An editorial calendar is useful for _____________.
A. Increasing sales
B. Enabling others to schedule appointments
C. Generating ad revenue
D. Recording ideas for future posts
E. All of these answers are correct - ANS D. Recording ideas for future posts
True or False: A tactic to inspire action from your readers is to get them to vote on a post.
A. True
B. False - ANS A. True
A tool frequently used to develop infographic content is ___________.
A. WordPress
B. Blogger
C. Easelly
D. Optin Skin
E. Tumblr - ANS C. Easelly
In podcasting, what does a pop filter do?
A. It removes background noise
B. It's a filter over your voice to make it clearer and more modulated.
C. It keeps the microphone physically protected from dust and liquids
Copyright ©2025 BRIGHTSTARS ALL RIGHTS RESERVED 3
, D. It keeps "Ps" and other consonants from popping or hissing into the mic
E. None of the above - ANS D. It keeps "Ps" and other consonants from popping or hissing
into the mic
Which of the following is true about using visual media in content?
A. Content with images drives more engagement than content without
B. Images are critical for B2B companies
C. Images are expensive to procure or produce
D. Images must be created by a marketer to be effective
E. Images require expensive licensing fees - ANS A. Content with images drives more
engagement than content without
Short-form content that exists on a website and is meant to drive awareness is called a
___________.
A. Listicle
B. Sitelet
C. Microsite
D. Website
E. Blog - ANS E. Blog
The number-one blog platform that is scalable for out-of-the-box use or large-scale
customization is ________.
A. Tumblr
B. WordPress
C. Facebook
D. Geocities
E. RebelMouse - ANS B. WordPress
Copyright ©2025 BRIGHTSTARS ALL RIGHTS RESERVED 4
