TEST BANK For Consumer BEHAVIOUR:
Buying, Having, and Being, Canadian, 9th
Edition, By Michael R. Solomon All
Chapters (1-17) Guided
,Consumer ||Behaviour: ||Buying, ||Having, ||and ||Being, ||Cdn. ||9e ||(Solomon) ||Chapter
1 An2Introduction2to ||Consumer ||Behaviour
b
1) In ||studying ||consumers ||like ||Gail, ||a2college ||student, ||marketers ||often ||find ||it ||useful2to
learn2their ||i
|| | | nterests ||in ||music ||or ||clothing, ||how ||they ||spend ||their ||leisure ||time, ||and ||even ||their
attitudes ||about ||soc
|| | | ial ||issues, ||to ||be ||able ||to ||categorize ||consumers ||according ||to ||their
lifestyles. ||This ||sort2of ||informatio
|| | | n ||is ||called:
A) core ||values.
B) psychographics.
C) configurations.
D) physiognomies.
||2 ANSWER: | | B
|| Type: ||MC
Page||Ref:||2
|| Skill: | | Application
Objective: | | L1-01 ||Consumer ||behaviour ||is ||a ||process.
2) Tina, ||a ||supervisor ||of ||displays ||for ||Sears ||Canada, ||knows ||that ||attractive ||displays ||can
generate ||additional ||sales ||of ||particular ||items. ||From2a2marketer's ||perspective, ||this ||is:
||
A) a ||purchase ||issue.
B) a2post ||purchase ||issue.
C) merchandising ||complexity.
D) a ||loss
leader.
||
|| ANSWER:2 A b
|| Type: ||MC
Page||Ref:||3
|| Skill: | | Application
Objective: | | L1-01 ||Consumer ||behaviour ||is ||a ||process.
3) John ||is ||the ||vice ||president ||of ||marketing ||for ||a ||local ||tour ||guide ||company. ||He ||is ||concerned
||that ||h
,is ||customers ||are ||not ||recommending ||his ||company ||to ||their ||friends. ||For ||John, ||this ||problem ||is
||a:
A) purchase ||issue.
B) demographic ||problem.
C) prepurchase ||issue.
D) post||purchase||issue.
|| ANSWER:2 | | D
Type: ||MC
Page||Ref:||3
|| Skill: | | Application
Objective: | | L1-01 ||Consumer ||behaviour ||is ||a ||process.
, 4) The ||expanded ||view ||of ||the ||exchange ||that ||includes ||the ||issues ||that ||influence ||the
|| consumer ||b | | efore, ||during, ||and2after ||a ||purchase ||is ||called:
A) the ||value.
B) the ||strategic ||focus.
C) the ||pre-sell ||strategy.
D) the||consumption||process.
|| ANSWER:2 | | D
Type: ||MC
Page||Ref:||3
|| Skill: | | Concept
Objective: | | L1-01 ||Consumer ||behaviour ||is ||a ||process.
5) Gail ||decides ||to ||take ||a ||break ||from ||studying ||and ||goes ||online ||to ||check ||things ||out. ||She
|| connects | | with2one ||of ||the ||product ||discussion ||groups ||that ||she ||participates ||in. ||This ||is ||an
|| example ||of ||a:
A) lifestyle ||discussion.
B) brand2competition.
C) consumption ||community.
D) marketplace||competition.
2 ANSWER: | | C
Type: ||MC
Page||Ref:||2
|| Skill: | | Application
Objective: | | L1-01 ||Consumer ||behaviour ||is ||a ||process.
6) If ||a ||product2succeeds ||in2satisfying ||needs ||and ||is ||purchased ||over ||and2over ||again, ||it
|| most2likely ||h | | as ||attained:
A) product ||separation.
B) brand ||loyalty.
C) lifestyle ||variation.
D) purchase ||conception.
|| ANSWER:2 B b
Type: ||MC
Buying, Having, and Being, Canadian, 9th
Edition, By Michael R. Solomon All
Chapters (1-17) Guided
,Consumer ||Behaviour: ||Buying, ||Having, ||and ||Being, ||Cdn. ||9e ||(Solomon) ||Chapter
1 An2Introduction2to ||Consumer ||Behaviour
b
1) In ||studying ||consumers ||like ||Gail, ||a2college ||student, ||marketers ||often ||find ||it ||useful2to
learn2their ||i
|| | | nterests ||in ||music ||or ||clothing, ||how ||they ||spend ||their ||leisure ||time, ||and ||even ||their
attitudes ||about ||soc
|| | | ial ||issues, ||to ||be ||able ||to ||categorize ||consumers ||according ||to ||their
lifestyles. ||This ||sort2of ||informatio
|| | | n ||is ||called:
A) core ||values.
B) psychographics.
C) configurations.
D) physiognomies.
||2 ANSWER: | | B
|| Type: ||MC
Page||Ref:||2
|| Skill: | | Application
Objective: | | L1-01 ||Consumer ||behaviour ||is ||a ||process.
2) Tina, ||a ||supervisor ||of ||displays ||for ||Sears ||Canada, ||knows ||that ||attractive ||displays ||can
generate ||additional ||sales ||of ||particular ||items. ||From2a2marketer's ||perspective, ||this ||is:
||
A) a ||purchase ||issue.
B) a2post ||purchase ||issue.
C) merchandising ||complexity.
D) a ||loss
leader.
||
|| ANSWER:2 A b
|| Type: ||MC
Page||Ref:||3
|| Skill: | | Application
Objective: | | L1-01 ||Consumer ||behaviour ||is ||a ||process.
3) John ||is ||the ||vice ||president ||of ||marketing ||for ||a ||local ||tour ||guide ||company. ||He ||is ||concerned
||that ||h
,is ||customers ||are ||not ||recommending ||his ||company ||to ||their ||friends. ||For ||John, ||this ||problem ||is
||a:
A) purchase ||issue.
B) demographic ||problem.
C) prepurchase ||issue.
D) post||purchase||issue.
|| ANSWER:2 | | D
Type: ||MC
Page||Ref:||3
|| Skill: | | Application
Objective: | | L1-01 ||Consumer ||behaviour ||is ||a ||process.
, 4) The ||expanded ||view ||of ||the ||exchange ||that ||includes ||the ||issues ||that ||influence ||the
|| consumer ||b | | efore, ||during, ||and2after ||a ||purchase ||is ||called:
A) the ||value.
B) the ||strategic ||focus.
C) the ||pre-sell ||strategy.
D) the||consumption||process.
|| ANSWER:2 | | D
Type: ||MC
Page||Ref:||3
|| Skill: | | Concept
Objective: | | L1-01 ||Consumer ||behaviour ||is ||a ||process.
5) Gail ||decides ||to ||take ||a ||break ||from ||studying ||and ||goes ||online ||to ||check ||things ||out. ||She
|| connects | | with2one ||of ||the ||product ||discussion ||groups ||that ||she ||participates ||in. ||This ||is ||an
|| example ||of ||a:
A) lifestyle ||discussion.
B) brand2competition.
C) consumption ||community.
D) marketplace||competition.
2 ANSWER: | | C
Type: ||MC
Page||Ref:||2
|| Skill: | | Application
Objective: | | L1-01 ||Consumer ||behaviour ||is ||a ||process.
6) If ||a ||product2succeeds ||in2satisfying ||needs ||and ||is ||purchased ||over ||and2over ||again, ||it
|| most2likely ||h | | as ||attained:
A) product ||separation.
B) brand ||loyalty.
C) lifestyle ||variation.
D) purchase ||conception.
|| ANSWER:2 B b
Type: ||MC
