M. Sc IT (MOBILE APPLICATION) Semester - III Ganpat University
UNIT – 1 Basics of SEO
Q-1 What is SEO? List different Types of SEO Techniques. [2 Marks]
SEO stands for Search Engine Optimization, which is the practice of increasing
the quantity and quality of traffic to your website through organic search engine results.
SEO is the science of customizing elements of your web site to achieve the best possible search
engine ranking.
There are three types of SEO
1. White Hat: White hat SEO techniques, on the other hand, adhere to Google Webmaster
Guidelines but usually take longer and cost more to carry out.
2. Black Hat: Black hat SEO will get you where you want to go faster. It is usually less costly
because you are taking shortcuts to the top by going against published Google Webmaster
Guidelines.
3. Grey Hat: Grey hat SEO falls somewhere in the middle as these tactics are not specifically
called out in Google’s Guidelines.
Q-2 Explain term Long Tail Keyword with Example. [2 marks]
Long tail keywords are multiword keywords that are highly specific and narrow in focus.
Although long tail keywords do not enjoy the same volume of search traffic as broad
keywords, they do enjoy other benefits, such as higher conversion rates and lower
competition.
Example of Long tail keyword is as per follow
Q-3 Discuss Keyword Stuffing. [3 Marks]
Keyword stuffing is the mother of all spam.
The idea is to acquire higher search engine rankings by using an artificially high keyword count
in the page copy or in the HTML meta tags.
SEARCH ENGINE OPTIMIZATION (P53A5SEO) | 1
, M. Sc IT (MOBILE APPLICATION) Semester - III Ganpat University
In the early days of the Internet, all you had to do was stuff the keywords meta tag with
enough of the same or similar keywords to get to the top of the SERPs on some search engines.
Keyword stuffing increases page keyword density, thereby increasing perceived page
relevance.
For example, suppose you have an online store selling basketball apparel. Here is how
reasonable SEO copy might look:
“MJ Sports is your number one provider for all your basketball needs. We are your one stop
location for a great selection of basketball apparel. At MJ sports we know basketball.
Basketball experts are at your fingertips, please call us at 1-800-mjsports.”
Q-4 Explain the term Cloaking. [2 Marks]
On the arrival of any web visitor (agent), a website that employs cloaking checks the
originating IP address to determine whether the visitor is a human or a web spider. Once this
is determined, the page is served according to the type of visitor.
Pages prepared for web spiders are usually nonsensical collections of targeted keywords and
keyword phrases.
This is done by delivering content based on the IP addresses or the User-Agent HTTP header
of the user requesting the page.
Q-5 List different ways to add Hidden Text or Links in Content. [2 Marks]
Text (such as excessive keywords) can be hidden in several ways, including:
1. Using white text on a white background
2. Locating text behind an image
3. Using CSS to position text off-screen
4. Setting the font size to 0
5. Hiding a link by only linking one small character—for example, a hyphen in the middle of
a paragraph
Q-6 How one can find best keyword from competitors. [2 Marks]
Understanding the strengths and weaknesses of your competitors from an SEO perspective is
a significant part of formulating your own SEO strategy.
1. The competitor discovers a unique, highly converting set of keywords.
2. The competitor discovers a targeted, high-value link from an authoritative source.
3. The competitor saturates a market segment, justifying your focus elsewhere.
4. Weaknesses appear in the competitor’s strategy, which provide opportunities for
exploitation.
Q-7 List different Tools available for Keyword Research. [3 Marks]
Google Adwords
Google Trends
Bing Keyword Research
KeywordDiscovery
Experian Hitwise
comScore Search Planner
WordStream
SEMrush
Searchmetrics
SEARCH ENGINE OPTIMIZATION (P53A5SEO) | 2
UNIT – 1 Basics of SEO
Q-1 What is SEO? List different Types of SEO Techniques. [2 Marks]
SEO stands for Search Engine Optimization, which is the practice of increasing
the quantity and quality of traffic to your website through organic search engine results.
SEO is the science of customizing elements of your web site to achieve the best possible search
engine ranking.
There are three types of SEO
1. White Hat: White hat SEO techniques, on the other hand, adhere to Google Webmaster
Guidelines but usually take longer and cost more to carry out.
2. Black Hat: Black hat SEO will get you where you want to go faster. It is usually less costly
because you are taking shortcuts to the top by going against published Google Webmaster
Guidelines.
3. Grey Hat: Grey hat SEO falls somewhere in the middle as these tactics are not specifically
called out in Google’s Guidelines.
Q-2 Explain term Long Tail Keyword with Example. [2 marks]
Long tail keywords are multiword keywords that are highly specific and narrow in focus.
Although long tail keywords do not enjoy the same volume of search traffic as broad
keywords, they do enjoy other benefits, such as higher conversion rates and lower
competition.
Example of Long tail keyword is as per follow
Q-3 Discuss Keyword Stuffing. [3 Marks]
Keyword stuffing is the mother of all spam.
The idea is to acquire higher search engine rankings by using an artificially high keyword count
in the page copy or in the HTML meta tags.
SEARCH ENGINE OPTIMIZATION (P53A5SEO) | 1
, M. Sc IT (MOBILE APPLICATION) Semester - III Ganpat University
In the early days of the Internet, all you had to do was stuff the keywords meta tag with
enough of the same or similar keywords to get to the top of the SERPs on some search engines.
Keyword stuffing increases page keyword density, thereby increasing perceived page
relevance.
For example, suppose you have an online store selling basketball apparel. Here is how
reasonable SEO copy might look:
“MJ Sports is your number one provider for all your basketball needs. We are your one stop
location for a great selection of basketball apparel. At MJ sports we know basketball.
Basketball experts are at your fingertips, please call us at 1-800-mjsports.”
Q-4 Explain the term Cloaking. [2 Marks]
On the arrival of any web visitor (agent), a website that employs cloaking checks the
originating IP address to determine whether the visitor is a human or a web spider. Once this
is determined, the page is served according to the type of visitor.
Pages prepared for web spiders are usually nonsensical collections of targeted keywords and
keyword phrases.
This is done by delivering content based on the IP addresses or the User-Agent HTTP header
of the user requesting the page.
Q-5 List different ways to add Hidden Text or Links in Content. [2 Marks]
Text (such as excessive keywords) can be hidden in several ways, including:
1. Using white text on a white background
2. Locating text behind an image
3. Using CSS to position text off-screen
4. Setting the font size to 0
5. Hiding a link by only linking one small character—for example, a hyphen in the middle of
a paragraph
Q-6 How one can find best keyword from competitors. [2 Marks]
Understanding the strengths and weaknesses of your competitors from an SEO perspective is
a significant part of formulating your own SEO strategy.
1. The competitor discovers a unique, highly converting set of keywords.
2. The competitor discovers a targeted, high-value link from an authoritative source.
3. The competitor saturates a market segment, justifying your focus elsewhere.
4. Weaknesses appear in the competitor’s strategy, which provide opportunities for
exploitation.
Q-7 List different Tools available for Keyword Research. [3 Marks]
Google Adwords
Google Trends
Bing Keyword Research
KeywordDiscovery
Experian Hitwise
comScore Search Planner
WordStream
SEMrush
Searchmetrics
SEARCH ENGINE OPTIMIZATION (P53A5SEO) | 2
