GLO- Bus Video PowerPoint questions with correct answers

GLO Bus Video PowerPoint questions with
correct answers


GLO-BUS is an online exercise where you will run a company that is racing for global
v v v v v v v v v v v v v v v


vmarket leadership in two product categories: - answer-- Wearable (and mountable)
v v v v v v v v v v


vvideo cameras (like GoPro)
v v v


- Camera-equipped copter drones suitable for a variety of commercial purposes.
v v v v v v v v v v




Your company will compete against rival companies in your class that design, assemble,
v v v v v v v v v v v v


and market these same two products. - answer-
v v v v v v v v




The central purpose of GLO-BUS is to provide you with a "close-to-real-life managerial
v v v v v v v v v v v v


experience"—one that provides you with a stronger grasp of business policy—learning
v v v v v v v v v v v


how to manage business decision making across many disciplines in a globally
v v v v v v v v v v v v


competitive market environment. - answer-
v v v v v




Your company has been in business for 5 years, and you have now been hired at the
v v v v v v v v v v v v v v v v


end of Year 5 to take charge of the company's operations. - answer-The company
v v v v v v v v v v v v v v


began as a maker of wearable video cameras 5 years ago. It entered the market for
v v v v v v v v v v v v v v v v


camera-equipped drones 2 years ago.
v v v v v




So the first set of decisions you and your co-managers will make is for Year 6. - answer-
v v v v v v v v v v v v v v v v v




Each decision period in GLO-BUS represents a year. - answer-
v v v v v v v v v




You will be selling and shipping products on a worldwide basis: in North America, Asia-
v v v v v v v v v v v v v v


Pacific, Europe-Africa, and Latin America. - answer-But your company owns only one
v v v v v v v v v v v


manufacturing facility located in Taiwan, where all assembly takes place. Product are
v v v v v v v v v v v v


made and then sold and shipped to buyers around the 4 geographic regions.
v v v v v v v v v v v v v




All competitors will start out on the same footing in year 5—with equal sales volume,
v v v v v v v v v v v v v v


global market share, revenues, profits, costs, product quality, etc.. - answer-In Year 5,
v v v v v v v v v v v v v


your company had worldwide sales of 840,000 video cameras and 140,000 camera-
v v v v v v v v v v v v


equipped drones. Revenues in Year 5 were $327.8 million and net earnings were $15
v v v v v v v v v v v v v


million, equal to $1.50 per share of common stock.
v v v v v v v v v




Your company, in year 5, is in sound financial condition, is performing well, and its
v v v v v v v v v v v v v v


products are well-regarded by users. - answer-
v v v v v v v




You and your co-managers will make decisions each period relating to: - answer--
v v v v v v v v v v v v


Product Design: Camera/drone components and features, product performance, quality,
v v v v v v v v v


number of models and R&D (up to 21 decisions)
v v v v v v v v v

, - Product Assembly: Production operations and worker compensation (up to 8 decisions
v v v v v v v v v v v


vfor each product)
v v




- Marketing: Pricing, placement and promotions; brand image (7 decisions for cameras/6
v v v v v v v v v v v


vfor drones)v




- Social responsibility: Corporate citizenship (as many as 6 decisions)
v v v v v v v v v




- Company financing: Company cash flow management (as many as 8 decisions).
v v v v v v v v v v v




Market share competition will be based on 10 specific factors: - answer-- Price
v v v v v v v v v v v v


- Product performance and quality
v v v v


- The number of camera/drone models
v v v v v


- Annual number of weekly sales promotions
v v v v v v


- The size of the discounts offered to retailers during weekly sales promotions
v v v v v v v v v v v v


- Advertising spending
v v


- Website improvement and web page displays
v v v v v v


- Number of retailers stocking and merchandising the company's products
v v v v v v v v v


- Length of your product warranty period
v v v v v v


- Company image/brand reputation
v v v




There are many ways to run your company to develop a strong market position and
v v v v v v v v v v v v v v


striving for good performance. - answer-
v v v v v v




Companies can pursue a competitive advantage keyed to: v v v v v v v


- low-cost/low-price.
v


- top-of-the-line quality and performance.
v v v v


- more value for the money. - answer-- Companies can have a strategy aimed at being
v v v v v v v v v v v v v v v


vthe clear market leader in (a) wearable video cameras or (b) camera-equipped drones
v v v v v v v v v v v v


vor (c) both.
v v




- Companies can focus sales activities on one or two geographic regions or strive for
v v v v v v v v v v v v v v


vstrong worldwide coverage. v v




- Companies can pursue essentially the same competitive approach worldwide or craft
v v v v v v v v v v v


vdifferent strategies for the Europe-Africa, Asia-Pacific, Latin America, and North
v v v v v v v v v


vAmerica markets. v




There is no one right formula for achieving success. - answer-
v v v v v v v v v v




Most any well-executed competitive approach is capable of succeeding, provided that: -
v v v v v v v v v v v


answer-- It is not overpowered by the strategies of competitors
v v v v v v v v v v




- It is not defeated by too many copycat strategies that dilute its effectiveness.
v v v v v v v v v v v v v