COM3706 - Communication Research
ASSIGNMENT 03 (Portfolio) - 2025
SEMESTER 01
PASS WITH 75%+
UNISA - This is a guide to help you understand. Do
not copy & paste answers
, A SOCIAL MEDIA ANALYSIS STUDY TO UNDERSTAND HOW SAFM RADIO
STATION ENGAGES ITS AUDIENCE ON SOCIAL MEDIA.
NAME INSERT YOUR NAME HERE
STUDENT NUMBER YOUR STUDENT NO.
MODULE CODE COM3706
MODULE NAME COMMUNICATION RESEARCH
ASSIGNMENT NUMBER ASSIGNMENT 03
DATE 16/05/2025
, TABLE OF CONTENT
1 INTRODUCTION................................................................................................... 1
2 RESEARCH PROBLEM STATEMENT.......................................................................1
3 SUBPROBLEMS.................................................................................................... 1
4 LITERATURE REVIEW........................................................................................... 2
5 THEORETICAL FRAMEWORK................................................................................3
6 RESEARCH DESIGN............................................................................................. 3
7 PRESENTATION AND INTERPRETATION OF FINDINGS...........................................4
7.1 SAfm radio station use social media................................................................4
7.2 Types of language used on SAfm radio station Facebook page........................4
7.3 Audience respond to SAfm radio Facebook posts.............................................5
7.4 Type of content that engages the audience on SAfm Radio Facebook page....5
7.5 Themes are mostly represented on SAfm radio Facebook page......................6
8 DISCUSSION OF THE FINDINGS...........................................................................6
9 LIMITATION OF THE STUDY..................................................................................7
10 ETHICAL CONSIDERATIONS...............................................................................7
11 CONCLUSION..................................................................................................... 8
12 SELF-ASSESSMENT AND SELF-REFLECTION.......................................................8
13 SOURCES CONSULTED....................................................................................... 9
14 APPENDICES.................................................................................................... 11
14.1 SAfm radio station use social media............................................................11
14.2 Types of language used on SAfm radio station Facebook page....................12
14.3 Audience respond to SAfm radio Facebook posts.........................................13
14.4 Type of content engages the audience on SAfm radio Facebook page........14
14.5 Themes are mostly represented on SAfm radio Facebook page..................15
14.6 Declaration.................................................................................................. 16
ASSIGNMENT 03 (Portfolio) - 2025
SEMESTER 01
PASS WITH 75%+
UNISA - This is a guide to help you understand. Do
not copy & paste answers
, A SOCIAL MEDIA ANALYSIS STUDY TO UNDERSTAND HOW SAFM RADIO
STATION ENGAGES ITS AUDIENCE ON SOCIAL MEDIA.
NAME INSERT YOUR NAME HERE
STUDENT NUMBER YOUR STUDENT NO.
MODULE CODE COM3706
MODULE NAME COMMUNICATION RESEARCH
ASSIGNMENT NUMBER ASSIGNMENT 03
DATE 16/05/2025
, TABLE OF CONTENT
1 INTRODUCTION................................................................................................... 1
2 RESEARCH PROBLEM STATEMENT.......................................................................1
3 SUBPROBLEMS.................................................................................................... 1
4 LITERATURE REVIEW........................................................................................... 2
5 THEORETICAL FRAMEWORK................................................................................3
6 RESEARCH DESIGN............................................................................................. 3
7 PRESENTATION AND INTERPRETATION OF FINDINGS...........................................4
7.1 SAfm radio station use social media................................................................4
7.2 Types of language used on SAfm radio station Facebook page........................4
7.3 Audience respond to SAfm radio Facebook posts.............................................5
7.4 Type of content that engages the audience on SAfm Radio Facebook page....5
7.5 Themes are mostly represented on SAfm radio Facebook page......................6
8 DISCUSSION OF THE FINDINGS...........................................................................6
9 LIMITATION OF THE STUDY..................................................................................7
10 ETHICAL CONSIDERATIONS...............................................................................7
11 CONCLUSION..................................................................................................... 8
12 SELF-ASSESSMENT AND SELF-REFLECTION.......................................................8
13 SOURCES CONSULTED....................................................................................... 9
14 APPENDICES.................................................................................................... 11
14.1 SAfm radio station use social media............................................................11
14.2 Types of language used on SAfm radio station Facebook page....................12
14.3 Audience respond to SAfm radio Facebook posts.........................................13
14.4 Type of content engages the audience on SAfm radio Facebook page........14
14.5 Themes are mostly represented on SAfm radio Facebook page..................15
14.6 Declaration.................................................................................................. 16
