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COM1512
Assignment 3
PORTFOLIO
(COMPLETE
ANSWERS)
Semester 1 2025 -
DUE 21 May 2025
NO PLAGIARISM
[Pick the date]
, Exam (elaborations)
COM1512 Assignment 3 PORTFOLIO
(COMPLETE ANSWERS) Semester 1 2025 -
DUE 21 May 2025 Course
Disruption and Communication (COM1512)
Institution
University Of South Africa (Unisa)
Book
Integrated Organisational Communication
COM1512 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 1 2025
(202754) - DUE 21 May 2025; 100% TRUSTED Complete, trusted solutions
and explanations.. Ensure your success with us. ..
QUESTION 1: DISRUPTION AND COMMUNICATION [25] LU1 Rework the
answers that you have completed for Assignment 01 and submit the polished
version. We have repeated the questions below. 1.1 The concept of
communication is evolving. There is a difference in the conceptualisation of
communication from a Euro-Western perspective versus an African
perspective, so, therefore, reflect on these two differences. i. In
approximately 30 words, briefly define communication. (5) ii. Discuss the
difference between Euro-Western definitions of communication versus
African definitions. (5) iii. Now, reflect on the definition that you have
provided, and whether your definition aligns with Euro-Western, Africo-
centric, or any other thinking. Justify your answer. (5)
1.1 The concept of communication is evolving. There is a difference in the
conceptualisation of communication from a Euro-Western perspective versus an
African perspective.
i. Briefly define communication (±30 words):
Communication is the process of sharing information, ideas, feelings, or messages between
individuals or groups through verbal, non-verbal, written, or digital means to create mutual
understanding.
(5 marks)
, ii. Discuss the difference between Euro-Western and African definitions of communication:
Euro-Western definitions typically focus on individual expression, linear transmission of
messages, and sender-receiver models. In contrast, African definitions emphasise communal
interaction, participation, oral traditions, and maintaining social harmony.
(5 marks)
iii. Reflect on your definition and explain whether it aligns with Euro-Western, Africo-
centric, or other thinking. Justify your answer:
My definition blends both approaches but leans toward Africo-centric thinking. While it includes
message exchange, it stresses mutual understanding—central to African communication, which
values collective meaning, relationships, and social cohesion.
(5 marks)
QUESTION 1.1: Communication in Euro-Western vs African Perspectives
i. In approximately 30 words, briefly define communication.
Communication is the process of exchanging information, ideas, and feelings through verbal,
non-verbal, or written means, aiming to create shared understanding between individuals,
groups, or communities.
(5 marks)
ii. Discuss the difference between Euro-Western definitions of communication versus
African definitions.
Euro-Western perspectives typically define communication as a linear process focused on the
transmission of messages from sender to receiver. It emphasizes clarity, individual expression,
and often prioritizes written over oral forms.
In contrast, African definitions of communication are communal and holistic. They emphasize
COM1512
Assignment 3
PORTFOLIO
(COMPLETE
ANSWERS)
Semester 1 2025 -
DUE 21 May 2025
NO PLAGIARISM
[Pick the date]
, Exam (elaborations)
COM1512 Assignment 3 PORTFOLIO
(COMPLETE ANSWERS) Semester 1 2025 -
DUE 21 May 2025 Course
Disruption and Communication (COM1512)
Institution
University Of South Africa (Unisa)
Book
Integrated Organisational Communication
COM1512 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 1 2025
(202754) - DUE 21 May 2025; 100% TRUSTED Complete, trusted solutions
and explanations.. Ensure your success with us. ..
QUESTION 1: DISRUPTION AND COMMUNICATION [25] LU1 Rework the
answers that you have completed for Assignment 01 and submit the polished
version. We have repeated the questions below. 1.1 The concept of
communication is evolving. There is a difference in the conceptualisation of
communication from a Euro-Western perspective versus an African
perspective, so, therefore, reflect on these two differences. i. In
approximately 30 words, briefly define communication. (5) ii. Discuss the
difference between Euro-Western definitions of communication versus
African definitions. (5) iii. Now, reflect on the definition that you have
provided, and whether your definition aligns with Euro-Western, Africo-
centric, or any other thinking. Justify your answer. (5)
1.1 The concept of communication is evolving. There is a difference in the
conceptualisation of communication from a Euro-Western perspective versus an
African perspective.
i. Briefly define communication (±30 words):
Communication is the process of sharing information, ideas, feelings, or messages between
individuals or groups through verbal, non-verbal, written, or digital means to create mutual
understanding.
(5 marks)
, ii. Discuss the difference between Euro-Western and African definitions of communication:
Euro-Western definitions typically focus on individual expression, linear transmission of
messages, and sender-receiver models. In contrast, African definitions emphasise communal
interaction, participation, oral traditions, and maintaining social harmony.
(5 marks)
iii. Reflect on your definition and explain whether it aligns with Euro-Western, Africo-
centric, or other thinking. Justify your answer:
My definition blends both approaches but leans toward Africo-centric thinking. While it includes
message exchange, it stresses mutual understanding—central to African communication, which
values collective meaning, relationships, and social cohesion.
(5 marks)
QUESTION 1.1: Communication in Euro-Western vs African Perspectives
i. In approximately 30 words, briefly define communication.
Communication is the process of exchanging information, ideas, and feelings through verbal,
non-verbal, or written means, aiming to create shared understanding between individuals,
groups, or communities.
(5 marks)
ii. Discuss the difference between Euro-Western definitions of communication versus
African definitions.
Euro-Western perspectives typically define communication as a linear process focused on the
transmission of messages from sender to receiver. It emphasizes clarity, individual expression,
and often prioritizes written over oral forms.
In contrast, African definitions of communication are communal and holistic. They emphasize
