MKT-315 Final Exam
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Marketing - the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and society
at large
B2C market - Businesses marketing their products or services directly to consumers.
B2B Marketing - Businesses marketing to other businesses, commonly manufacturers to
wholesalers, and wholesalers marketing to retailers.
Marketing Mix - Consists of product, place, price, and promotion, also called the 4 Ps.
exchange -
transaction -
Environmental Forces -
Environmental Scan -
Evolution of Marketing -
Marketing eras names and dates -
Marketing Concept -
Premium Study & Exam Guide | Practice Exams, In-Depth Answers, and
Revision-Friendly Format
Marketing - the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and society
at large
B2C market - Businesses marketing their products or services directly to consumers.
B2B Marketing - Businesses marketing to other businesses, commonly manufacturers to
wholesalers, and wholesalers marketing to retailers.
Marketing Mix - Consists of product, place, price, and promotion, also called the 4 Ps.
exchange -
transaction -
Environmental Forces -
Environmental Scan -
Evolution of Marketing -
Marketing eras names and dates -
Marketing Concept -
