CMS 341 EXAM 1
Elite Exam Resource Bundle | Realistic Questions, Expert-Crafted Answers, and
Scoring Techniques
Computer-Mediated Communication (CMC) - communication within a technological medium
through which individuals construct meaning.
Characteristics of CMC - 1. Digital -> (quick)
2. Lack of Richness
3. Persistence
4. Visibility/Openness
5. Replicability
6. Editability
How is time being shaped by CMC? - Temporal compression
Temporal expansion
Synchronicity
Temporal Compression - Trying to fit as much as possible into one unit of time
Temporal Expansion - lack of temporal boundaries (bring cellphones into classroom)
Synchronicity - Varying levels:
Real Time vs. Delays
Shapes people's concept of time.
,Theory of Media Synchronicity (Dennis, Fuller, & Valcich, 2008) - -Transmission Velocity: faster
delivery speed
-Rehearsability: rehearse and fine tune messages before sending
-Reprocessability: reexamined and processed again (rereading a confusing text)
cues-filtered-out theories - 1. Social Presence Theory
2. Lack of Social Context Hypothesis
3. Media Richness
Social Presence Theory - -Awareness of self and others
-capacity differs
-less warmth and involvement
TAKEAWAY: CMC is inferior to traditional communication "you just need to be here"
Lack of Social Context Hypothesis - -interpersonal and groups
-Block visual and social cues
-Deindividuate and normless
-Self-focused
-Example: Trolls on reddit
TAKEAWAY: CMC does not allow for the establishment of social context. Leads to dis-inhibition
and less personalized communication.
Media Richness Theory - -Equivocality
-Four sub dimensions
1. Number of cue systems supported by a medium
, 2. The immediacy of feedback provided by a medium
3. The potential for natural language
4. Message personalization
TAKEAWAY: Face-to-face is the 'richest' media "don't break-up with someone on a post it note!"
What are the adaptive theories of CMC? - 1. Social Information Processing Theory (SIP)
2. Hyperpersonal Model
Social Information Processing Theory (SIP) - Suggests that:
-mediums do not hinder the process
-we adapt over more messages and more time
-interaction carries the same level of meaningfullness
TAKEAWAY: CMC is equal, if not better, than face-to-face.
Hyperpersonal Model - The perspective that people develop stronger impressions of one
another in mediated contexts compared to face-to-face contexts because they overrely on the
limited, mostly verbal, information that they exchange.
-idealization
-selective self-presentation
-Channel effect: we choose a channel that would help us look better
TAKEAWAY: we capitalize on tech features to make us look better.
Elite Exam Resource Bundle | Realistic Questions, Expert-Crafted Answers, and
Scoring Techniques
Computer-Mediated Communication (CMC) - communication within a technological medium
through which individuals construct meaning.
Characteristics of CMC - 1. Digital -> (quick)
2. Lack of Richness
3. Persistence
4. Visibility/Openness
5. Replicability
6. Editability
How is time being shaped by CMC? - Temporal compression
Temporal expansion
Synchronicity
Temporal Compression - Trying to fit as much as possible into one unit of time
Temporal Expansion - lack of temporal boundaries (bring cellphones into classroom)
Synchronicity - Varying levels:
Real Time vs. Delays
Shapes people's concept of time.
,Theory of Media Synchronicity (Dennis, Fuller, & Valcich, 2008) - -Transmission Velocity: faster
delivery speed
-Rehearsability: rehearse and fine tune messages before sending
-Reprocessability: reexamined and processed again (rereading a confusing text)
cues-filtered-out theories - 1. Social Presence Theory
2. Lack of Social Context Hypothesis
3. Media Richness
Social Presence Theory - -Awareness of self and others
-capacity differs
-less warmth and involvement
TAKEAWAY: CMC is inferior to traditional communication "you just need to be here"
Lack of Social Context Hypothesis - -interpersonal and groups
-Block visual and social cues
-Deindividuate and normless
-Self-focused
-Example: Trolls on reddit
TAKEAWAY: CMC does not allow for the establishment of social context. Leads to dis-inhibition
and less personalized communication.
Media Richness Theory - -Equivocality
-Four sub dimensions
1. Number of cue systems supported by a medium
, 2. The immediacy of feedback provided by a medium
3. The potential for natural language
4. Message personalization
TAKEAWAY: Face-to-face is the 'richest' media "don't break-up with someone on a post it note!"
What are the adaptive theories of CMC? - 1. Social Information Processing Theory (SIP)
2. Hyperpersonal Model
Social Information Processing Theory (SIP) - Suggests that:
-mediums do not hinder the process
-we adapt over more messages and more time
-interaction carries the same level of meaningfullness
TAKEAWAY: CMC is equal, if not better, than face-to-face.
Hyperpersonal Model - The perspective that people develop stronger impressions of one
another in mediated contexts compared to face-to-face contexts because they overrely on the
limited, mostly verbal, information that they exchange.
-idealization
-selective self-presentation
-Channel effect: we choose a channel that would help us look better
TAKEAWAY: we capitalize on tech features to make us look better.
