Comm 214 Test Study Guide with
complete solutions already passed
advance - correct answer ✔✔(advance money) authors sometimes require that publishers pay
them this, an up-front payment that's subtracted from royalties later earned from book sales
AM radio - correct answer ✔✔(Stands for amplitude modulation) This type of modulation was
sufficient for radio content such as talk, but wasn't ideal for music
book industry economics - correct answer ✔✔To serve customers profitably, the book business
(like other mass media industries) must bring in money while also investing in needed
resources. Publishers make money by selling books through specific channels (such as brick-and-
mortar stores and online stores) and by selling television and movie rights; publishers spend
money on essential activities, such as author advances and book production, distribution, and
marketing
CDs - correct answer ✔✔(compact disks) playback-only storage discs for music that incorporate
pure and very precise digital techniques, thus eliminating noise during recording and playback
classified advertising - correct answer ✔✔form of advertising which is particularly common in
newspapers, online and other periodicals which may be sold or distributed free of charge. They
are much cheaper than larger display advertisements used by businesses, although display
advertising is more widespread.
codex - correct answer ✔✔an early type of book in which paper-like sheets were cut and sewed
together along the edge, then bound with thin pieces of wood and covered with leather
, cover music - correct answer ✔✔songs recorded or performed by musicians who did not
originally write or perform the music; in the 1950s, cover music was an attempt by white
producers and artists to capitalize on popular songs by blacks
digital turn - correct answer ✔✔the shift in media use and consumption resulting from the
emergence of the Internet as a mass medium, which enables an array of media to converge and
be easily shared
dime novels - correct answer ✔✔sometimes identified as pulp fiction, these cheaply produced
and low-priced novels were popular in the US beginning in the 1860s
display advertising - correct answer ✔✔online advertising that comes in several forms, including
banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements
such as images, audio and video to communicate an advertising message.
echo chamber - correct answer ✔✔refers to the idea that as cable news channels, Web sites
and other media consciously cater to the ideological and political viewpoints of portion of
society, those people will seek out only those sources with which they agree and avoid any
news that might challenge their worldview.
Edison recordings - correct answer ✔✔- Thomas Edison helped move sound recording to the
entrepreneurial stage by first determining how to play back sound, then marketing the machine
that did it. He recorded his own voice by concocting a machine that played foil cylinders, known
as the phonograph. Edison patented his phonograph in 1878 as a kind of answering machine.
Federal Communications Act of 1934 - correct answer ✔✔the FRC became the Federal
Communications Commission (FCC). This gave it the jurisdiction that covered not only radio but
also the telephone and telegraph (and later TV and Internet). More importantly, by this time-
Congress and the president had sided with the already-powerful radio networks and acceded to
a system of advertising-supported commercial broadcasting as best serving the "public interest,
convenience, or necessity," overriding the concerns of educational, labor, religious, and citizen
broadcasting advocates.
complete solutions already passed
advance - correct answer ✔✔(advance money) authors sometimes require that publishers pay
them this, an up-front payment that's subtracted from royalties later earned from book sales
AM radio - correct answer ✔✔(Stands for amplitude modulation) This type of modulation was
sufficient for radio content such as talk, but wasn't ideal for music
book industry economics - correct answer ✔✔To serve customers profitably, the book business
(like other mass media industries) must bring in money while also investing in needed
resources. Publishers make money by selling books through specific channels (such as brick-and-
mortar stores and online stores) and by selling television and movie rights; publishers spend
money on essential activities, such as author advances and book production, distribution, and
marketing
CDs - correct answer ✔✔(compact disks) playback-only storage discs for music that incorporate
pure and very precise digital techniques, thus eliminating noise during recording and playback
classified advertising - correct answer ✔✔form of advertising which is particularly common in
newspapers, online and other periodicals which may be sold or distributed free of charge. They
are much cheaper than larger display advertisements used by businesses, although display
advertising is more widespread.
codex - correct answer ✔✔an early type of book in which paper-like sheets were cut and sewed
together along the edge, then bound with thin pieces of wood and covered with leather
, cover music - correct answer ✔✔songs recorded or performed by musicians who did not
originally write or perform the music; in the 1950s, cover music was an attempt by white
producers and artists to capitalize on popular songs by blacks
digital turn - correct answer ✔✔the shift in media use and consumption resulting from the
emergence of the Internet as a mass medium, which enables an array of media to converge and
be easily shared
dime novels - correct answer ✔✔sometimes identified as pulp fiction, these cheaply produced
and low-priced novels were popular in the US beginning in the 1860s
display advertising - correct answer ✔✔online advertising that comes in several forms, including
banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements
such as images, audio and video to communicate an advertising message.
echo chamber - correct answer ✔✔refers to the idea that as cable news channels, Web sites
and other media consciously cater to the ideological and political viewpoints of portion of
society, those people will seek out only those sources with which they agree and avoid any
news that might challenge their worldview.
Edison recordings - correct answer ✔✔- Thomas Edison helped move sound recording to the
entrepreneurial stage by first determining how to play back sound, then marketing the machine
that did it. He recorded his own voice by concocting a machine that played foil cylinders, known
as the phonograph. Edison patented his phonograph in 1878 as a kind of answering machine.
Federal Communications Act of 1934 - correct answer ✔✔the FRC became the Federal
Communications Commission (FCC). This gave it the jurisdiction that covered not only radio but
also the telephone and telegraph (and later TV and Internet). More importantly, by this time-
Congress and the president had sided with the already-powerful radio networks and acceded to
a system of advertising-supported commercial broadcasting as best serving the "public interest,
convenience, or necessity," overriding the concerns of educational, labor, religious, and citizen
broadcasting advocates.
