MMC 3420 Quiz 5: Con and Aud Analytics
Due Dec 2 at 11:59pm Points 30 Questions 30
Available Nov 12 at 12am - Dec 2 at 11:59pm 21 days Time Limit 120 Minutes
Instructions
This is a timed quiz. Please select the best answer for each of the questions presented. You have one hour
to answer 30 multiple choice questions.
Attempt History
Attempt Time Score
LATEST Attempt 1 63 minutes 30 out of 30
Correct answers will be available on Dec 3 at 12am.
Score for this quiz: 30 out of 30
Submitted Nov 30 at 1:28pm
This attempt took 63 minutes.
Question 1 pts
California Closets is a maker of closet organizers and custom storage
solutions. Its products are designed for people who live in small spaces.
Assuming the company plans to segment its market based on a single
variable, which of the following is most appropriate?
Geography (urban versus suburban)
Behavioral (usage rate)
Benefits sought (value)
Psychographics (lifestyle)
Firmographics (global versus regional)
,Question 2 pts
Firms CANNOT create:
targeting strategies.
positioning strategies.
consumer targets.
consumer segments.
segmentation strategies.
Question 3 pts
According to your reading, each social network creates a cluster of
relationships. To successfully inform the launch of a new product, marketers
need to identify the primary influencers and target them. What would be a
good analytics to find connections between users and discover the so-called
superstars at the center of many links?
data mining
regression analysis
SEO
website analytics
Question 4 pts
, There are many potential segmentation variables, but these variables can be
grouped into three basic categories. The categories include all of the
following EXCEPT:
Why do customers make the decisions they do?
When do customers buy?
Who are the customers?
What have the customers done?
Question 5 pts
A toothpaste manufacturer believes its most likely customers are parents of
young children who value a brand with a kid-friendly taste and texture. The
company’s segmentation is probably based on:
a combination of demographics and benefits sought.
psychographics.
a combination of behavioral characteristics and benefits sought.
behavioral characteristics.
a combination of demographics and psychographics.
Question 6 pts
Due Dec 2 at 11:59pm Points 30 Questions 30
Available Nov 12 at 12am - Dec 2 at 11:59pm 21 days Time Limit 120 Minutes
Instructions
This is a timed quiz. Please select the best answer for each of the questions presented. You have one hour
to answer 30 multiple choice questions.
Attempt History
Attempt Time Score
LATEST Attempt 1 63 minutes 30 out of 30
Correct answers will be available on Dec 3 at 12am.
Score for this quiz: 30 out of 30
Submitted Nov 30 at 1:28pm
This attempt took 63 minutes.
Question 1 pts
California Closets is a maker of closet organizers and custom storage
solutions. Its products are designed for people who live in small spaces.
Assuming the company plans to segment its market based on a single
variable, which of the following is most appropriate?
Geography (urban versus suburban)
Behavioral (usage rate)
Benefits sought (value)
Psychographics (lifestyle)
Firmographics (global versus regional)
,Question 2 pts
Firms CANNOT create:
targeting strategies.
positioning strategies.
consumer targets.
consumer segments.
segmentation strategies.
Question 3 pts
According to your reading, each social network creates a cluster of
relationships. To successfully inform the launch of a new product, marketers
need to identify the primary influencers and target them. What would be a
good analytics to find connections between users and discover the so-called
superstars at the center of many links?
data mining
regression analysis
SEO
website analytics
Question 4 pts
, There are many potential segmentation variables, but these variables can be
grouped into three basic categories. The categories include all of the
following EXCEPT:
Why do customers make the decisions they do?
When do customers buy?
Who are the customers?
What have the customers done?
Question 5 pts
A toothpaste manufacturer believes its most likely customers are parents of
young children who value a brand with a kid-friendly taste and texture. The
company’s segmentation is probably based on:
a combination of demographics and benefits sought.
psychographics.
a combination of behavioral characteristics and benefits sought.
behavioral characteristics.
a combination of demographics and psychographics.
Question 6 pts
