MMC 3420 Quiz 5: Consumer & Audience Analytics
Due Dec 2 at 11:59pm Points 30 Questions 30
Available Nov 12 at 12am - Dec 2 at 11:59pm 21 days Time Limit 60 Minutes
Instructions
This is a timed quiz. Please select the best answer for each of the questions presented. You have one hour to
answer 30 multiple choice questions.
Attempt History
Attempt Time Score
LATEST Attempt 1 31 minutes 30 out of 30
Correct answers will be available on Dec 3 at 12am.
Score for this quiz: 30 out of 30
Submitted Nov 30 at 2:02pm
This attempt took 31 minutes.
Question 1 pts
Which of the followings is TRUE regarding the differences between Business
Intelligence and Business Analytics?
Business intelligence and business analytics are basically the same thing but have
different cost structures.
Business intelligence moves business analytics to a more analytical stage.
Business intelligence delivers more bottom-line info than business analytics.
Business intelligence and business analytics are like the different stages of a
continuum.
, Question 2 pts
According to your reading, each social network creates a cluster of relationships.
To successfully inform the launch of a new product, marketers need to identify
the primary influencers and target them. What would be a good analytics to find
connections between users and discover the so-called superstars at the center of
many links?
website analytics
regression analysis
SEO
data mining
Question 3 pts
Firms CANNOT create:
consumer segments.
consumer targets.
positioning strategies.
targeting strategies.
segmentation strategies.
Question 4 pts
Among the segmentation variables related to purchase behavior is consumers’
share of wallet. This term refers to the:
Due Dec 2 at 11:59pm Points 30 Questions 30
Available Nov 12 at 12am - Dec 2 at 11:59pm 21 days Time Limit 60 Minutes
Instructions
This is a timed quiz. Please select the best answer for each of the questions presented. You have one hour to
answer 30 multiple choice questions.
Attempt History
Attempt Time Score
LATEST Attempt 1 31 minutes 30 out of 30
Correct answers will be available on Dec 3 at 12am.
Score for this quiz: 30 out of 30
Submitted Nov 30 at 2:02pm
This attempt took 31 minutes.
Question 1 pts
Which of the followings is TRUE regarding the differences between Business
Intelligence and Business Analytics?
Business intelligence and business analytics are basically the same thing but have
different cost structures.
Business intelligence moves business analytics to a more analytical stage.
Business intelligence delivers more bottom-line info than business analytics.
Business intelligence and business analytics are like the different stages of a
continuum.
, Question 2 pts
According to your reading, each social network creates a cluster of relationships.
To successfully inform the launch of a new product, marketers need to identify
the primary influencers and target them. What would be a good analytics to find
connections between users and discover the so-called superstars at the center of
many links?
website analytics
regression analysis
SEO
data mining
Question 3 pts
Firms CANNOT create:
consumer segments.
consumer targets.
positioning strategies.
targeting strategies.
segmentation strategies.
Question 4 pts
Among the segmentation variables related to purchase behavior is consumers’
share of wallet. This term refers to the:
