MMC 3420 Quiz 1 | Score 23/29 | University of Florida

MMC 3420 Quiz 1
Score for this quiz: 23 out of 29
Submitted Jan 31 at 11:16pm
This attempt took 53 minutes.

pts
Question 1


What is the value of Big Data?


Correct! All of the answers listed




It enables experimentation to discover needs and improve performance.


It innovates business models, products, and services.


It creates transparency and collaboration.




pts
Question 2


Dunkin’ Donuts is expanding in several different countries. Its stores offer
curry doughnuts in India, dulce de leche doughnuts in Peru, and cherry
brandy doughnuts in Germany. This is an example of segmentation based
primarily on:


psychographics.


behavior.


demographics.


customization.

, Correct!




pts
Question 3


Which of the followings is an example of unstructured data?


ou Answered Videos


orrect Answ er All of the answers listed


Text data


Photos




pts
Question 4


Which of the following is NOT a benefit of segmentation for organizations?


ou Answered Segmentation enables targeted promotions.



Segmentation results in better products and services.


Segmentation helps identify underserved customers.


orrect Answ er Segmentation makes marketing more convenient.




pts
Question 5

,