MMC 3420 Quiz 3: Con and Aud Analytics
Due Nov 4 at 11:59pm Points 15 Questions 15
Available Oct 29 at 12am - Nov 4 at 11:59pm 7 days Time Limit 60 Minutes
Instructions
This is a timed quiz. Please select the best answer for each of the questions presented. You have one hour
to answer 15 multiple choice questions.
Attempt History
Attempt Time Score
LATEST Attempt 1 59 minutes 15 out of 15
Correct answers will be available on Nov 5 at 12am.
Score for this quiz: 15 out of 15
Submitted Nov 2 at 12:49pm
This attempt took 59 minutes.
Question 1 pts
is a geo-lifestyle segmentation system.
VALS
PRIZM
SRDS
MRI
Question 2 pts
, Nielsen in its credited with providing services.
all other answers
lifestyle measurement
cross-format measurement
social media/digital audience measurement
Question 3 pts
According to ComScore, planners and buyers can begin to adopt a Total
Video approach by:
Measuring cross-platform in an integrated way to quantify incremental reach
from digital.
Quantifying the impact of television ROI on traditional platforms.
Focusing on the digital platforms so to capitalize on the power of online
platforms.
Using digital platform measures as the basis to add weighted traditional media
measures.
Question 4 pts
Which of the following statements about ratings is TRUE?
Due Nov 4 at 11:59pm Points 15 Questions 15
Available Oct 29 at 12am - Nov 4 at 11:59pm 7 days Time Limit 60 Minutes
Instructions
This is a timed quiz. Please select the best answer for each of the questions presented. You have one hour
to answer 15 multiple choice questions.
Attempt History
Attempt Time Score
LATEST Attempt 1 59 minutes 15 out of 15
Correct answers will be available on Nov 5 at 12am.
Score for this quiz: 15 out of 15
Submitted Nov 2 at 12:49pm
This attempt took 59 minutes.
Question 1 pts
is a geo-lifestyle segmentation system.
VALS
PRIZM
SRDS
MRI
Question 2 pts
, Nielsen in its credited with providing services.
all other answers
lifestyle measurement
cross-format measurement
social media/digital audience measurement
Question 3 pts
According to ComScore, planners and buyers can begin to adopt a Total
Video approach by:
Measuring cross-platform in an integrated way to quantify incremental reach
from digital.
Quantifying the impact of television ROI on traditional platforms.
Focusing on the digital platforms so to capitalize on the power of online
platforms.
Using digital platform measures as the basis to add weighted traditional media
measures.
Question 4 pts
Which of the following statements about ratings is TRUE?
