MMC 3420 Quiz 2: Consumer & Audience Analytics | Score 30/30 | University of Florida

MMC 3420 Quiz 2: Consumer & Audience Analytics
Due Oct 14 at 11:59pm Points 30 Questions 30
Available Oct 8 at 12am - Oct 14 at 11:59pm 7 days Time Limit 60 Minutes


Instructions
This is a timed quiz. Please select the best answer for each of the questions presented. You have one hour to
answer 30 multiple choice questions.



Attempt History
Attempt Time Score
LATEST Attempt 1 45 minutes 30 out of 30




Correct answers will be available on Oct 15 at 12am.

Score for this quiz: 30 out of 30
Submitted Oct 11 at 10:56pm
This attempt took 45 minutes.


Question 1 pts


According to your Digital Marketing reading from Harvard Business Publishing, a
company must manage many different moving parts. It needs to consider three
types of media in the digital context. They are:


online, offline, and mobile media


corporate, personal, and official media


free, semi-free, and paid media


paid, owned, and earned media




Question 2 pts

, According to your Digital Marketing reading from Harvard Business Publishing,
an advertiser may choose as the metric of display ads
purchases if its goal is to build brand awareness or brand image.


Conversion rate


CPM


Clicks


CTR




Question 3 pts


According to HubSpot, what is the first stage/action of inbound marketing?


attract


convert


close


delight




Question 4 pts


According to your Digital Marketing reading from Harvard Business Publishing, to
amplify their messages through social media and create brand advocates,
managers need to understand:



where consumer share content, when they share content, and how they share
content