MKT 3413
MKT 3413 EXAM 3 QUESTIONS AND
ANSWERS 2025
E - Correct Ans-A ________ is a consistent and systematic linkage between the levels or
labels for two variables.
A) variance
B) correlation
C) coefficient
D) difference
E) relationship
A - Correct Ans-The term ________ implies that the scale is metric, whereas the term
________ implies that the scale is categorical.
A) levels; labels
B) labels; levels
C) levels; variances
D) labels; variances
E) variances; labels
A - Correct Ans-Relationship analyses determine whether:
A) stable patterns exist between two or more variables
B) significant differences exist between two or more variables
C) stable generalizations exist between 12 or more variables
D) two variables have the same level of measurement
E) none of the above; relationships occur between clients and researchers
1|Page
,MKT 3413
C - Correct Ans-When a scale has "labels" as opposed to "levels" we can normally
assume the level of measurement is:
A) metric
B) in small increments
C) categorical
D) to scale
E) average
A - Correct Ans-When a scale has "levels" as opposed to "labels" we can normally
assume the level of measurement is:
A) metric
B) in small increments
C) categorical
D) to scale
E) average
D - Correct Ans-A question about choice of drink with the answers being "coffee" or
"soft drink" would be considered to have:
A) categorical levels
B) metric levels
C) level metrics
D) categorical labels
E) average labels
B - Correct Ans-A question that asks how often a respondent purchases plane tickets
would be considered:
A) categorical levels
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, MKT 3413
B) metric levels
C) metric labels
D) categorical labels
E) average levels
D - Correct Ans-You do not have a "relationship" that links the labels (or levels) for two
variables unless the relationship is:
A) based upon effect
B) consistent
C) systematic
D) both consistent and systematic
E) based upon strength
B - Correct Ans-________ is the analytical technique that assesses the statistical
significance of categorical variable relationships.
A) A stacked pie chart
B) Cross-tabulation analysis
C) Cross-label analysis
D) Cross-category analysis
E) A stacked bar chart
A - Correct Ans-What is the intersection of a row and a column in a cross-tabulation
table called?
A) a "cross-tabulation cell"
B) a dangerous intersection
C) a chi-square
D) a "cross-cell interaction"
3|Page
MKT 3413 EXAM 3 QUESTIONS AND
ANSWERS 2025
E - Correct Ans-A ________ is a consistent and systematic linkage between the levels or
labels for two variables.
A) variance
B) correlation
C) coefficient
D) difference
E) relationship
A - Correct Ans-The term ________ implies that the scale is metric, whereas the term
________ implies that the scale is categorical.
A) levels; labels
B) labels; levels
C) levels; variances
D) labels; variances
E) variances; labels
A - Correct Ans-Relationship analyses determine whether:
A) stable patterns exist between two or more variables
B) significant differences exist between two or more variables
C) stable generalizations exist between 12 or more variables
D) two variables have the same level of measurement
E) none of the above; relationships occur between clients and researchers
1|Page
,MKT 3413
C - Correct Ans-When a scale has "labels" as opposed to "levels" we can normally
assume the level of measurement is:
A) metric
B) in small increments
C) categorical
D) to scale
E) average
A - Correct Ans-When a scale has "levels" as opposed to "labels" we can normally
assume the level of measurement is:
A) metric
B) in small increments
C) categorical
D) to scale
E) average
D - Correct Ans-A question about choice of drink with the answers being "coffee" or
"soft drink" would be considered to have:
A) categorical levels
B) metric levels
C) level metrics
D) categorical labels
E) average labels
B - Correct Ans-A question that asks how often a respondent purchases plane tickets
would be considered:
A) categorical levels
2|Page
, MKT 3413
B) metric levels
C) metric labels
D) categorical labels
E) average levels
D - Correct Ans-You do not have a "relationship" that links the labels (or levels) for two
variables unless the relationship is:
A) based upon effect
B) consistent
C) systematic
D) both consistent and systematic
E) based upon strength
B - Correct Ans-________ is the analytical technique that assesses the statistical
significance of categorical variable relationships.
A) A stacked pie chart
B) Cross-tabulation analysis
C) Cross-label analysis
D) Cross-category analysis
E) A stacked bar chart
A - Correct Ans-What is the intersection of a row and a column in a cross-tabulation
table called?
A) a "cross-tabulation cell"
B) a dangerous intersection
C) a chi-square
D) a "cross-cell interaction"
3|Page
