ADPR EXAM 1 | 203 QUESTIONS | WITH
COMPLETE SOLUTIONS!!
lawsuits.
False
, In-house agency Target audience
Don't know?
2 of 202
Term
According to the chapter, during what time period did discount
pricing become "the marketing tool of choice and many
manufacturers priced themselves right out of profitability and
eventually out of business"?
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1900-1945 1946-1960
2000s-2010s 1960s-1970s
Don't know?
3 of 202
Term
True or False: Deborah Mills-Scofield argues that business in the 21st
century should focus more on outputs than outcomes.
Give this one a try later!
, False True
paid Braniff
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4 of 202
Term
True or False: When the advertising process is working properly, the
corporate objectives will inform the department objectives, which in
turn will inform the sub-department objectives.
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True False
Puffery A tweet
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, 5 of 202
Term
True or False: One of the most problematic causes of noise in
advertising today is advertising clutter.
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True Persuade
False 4 Cs
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6 of 202
Term
True or False: PR practitioners provide recommendations supported
by their own thoughts and experiences in order to develop the best
strategy.
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True Banal
False Hard sell ads
COMPLETE SOLUTIONS!!
lawsuits.
False
, In-house agency Target audience
Don't know?
2 of 202
Term
According to the chapter, during what time period did discount
pricing become "the marketing tool of choice and many
manufacturers priced themselves right out of profitability and
eventually out of business"?
Give this one a try later!
1900-1945 1946-1960
2000s-2010s 1960s-1970s
Don't know?
3 of 202
Term
True or False: Deborah Mills-Scofield argues that business in the 21st
century should focus more on outputs than outcomes.
Give this one a try later!
, False True
paid Braniff
Don't know?
4 of 202
Term
True or False: When the advertising process is working properly, the
corporate objectives will inform the department objectives, which in
turn will inform the sub-department objectives.
Give this one a try later!
True False
Puffery A tweet
Don't know?
, 5 of 202
Term
True or False: One of the most problematic causes of noise in
advertising today is advertising clutter.
Give this one a try later!
True Persuade
False 4 Cs
Don't know?
6 of 202
Term
True or False: PR practitioners provide recommendations supported
by their own thoughts and experiences in order to develop the best
strategy.
Give this one a try later!
True Banal
False Hard sell ads
