COM2611
Assignment 3 PORTFOLIO Semester 1 2025
Detailed Solutions, References & Explanations
Unique Number:
Due date: 15 May 2025
QUESTION 1: ENGAGING THE MAMELODI COMMUNITY IN PLANNING A NEW
MALL
As the corporate communication professional for On the Ground Development, my role
in the planning phase of the proposed mall in Mamelodi is to lead a stakeholder
engagement strategy that values community collaboration, inclusivity, and long-term
relationship building. Drawing from postmodern perspectives, the constitutive role of
communication, and the paradigmatic shifts in corporate communication, this essay
explains how the local community will be meaningfully engaged throughout the
development process.
1. Embracing Postmodernism in Stakeholder Engagement
Traditional corporate communication often followed a top-down, manager-led approach
that treated communication as a tool for control (UNISA, 2024). However,
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By making use of this document you agree to:
Use this document as a guide for learning, comparison and reference purpose,
Terms of use
Not to duplicate, reproduce and/or misrepresent the contents of this document as your own work,
By making use of this document you agree to:
Use this document
Fully accept the consequences
solely as a guide forshould you plagiarise
learning, reference,or and
misuse this document.
comparison purposes,
Ensure originality of your own work, and fully accept the consequences should you plagiarise or misuse this document.
Comply with all relevant standards, guidelines, regulations, and legislation governing academic and written work.
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is" without any express or
implied representations or warranties. The author accepts no responsibility or liability for any actions taken based on the
information contained within this document. This document is intended solely for comparison, research, and reference purposes.
Reproduction, resale, or transmission of any part of this document, in any form or by any means, is strictly prohibited.
Assignment 3 PORTFOLIO Semester 1 2025
Detailed Solutions, References & Explanations
Unique Number:
Due date: 15 May 2025
QUESTION 1: ENGAGING THE MAMELODI COMMUNITY IN PLANNING A NEW
MALL
As the corporate communication professional for On the Ground Development, my role
in the planning phase of the proposed mall in Mamelodi is to lead a stakeholder
engagement strategy that values community collaboration, inclusivity, and long-term
relationship building. Drawing from postmodern perspectives, the constitutive role of
communication, and the paradigmatic shifts in corporate communication, this essay
explains how the local community will be meaningfully engaged throughout the
development process.
1. Embracing Postmodernism in Stakeholder Engagement
Traditional corporate communication often followed a top-down, manager-led approach
that treated communication as a tool for control (UNISA, 2024). However,
Terms of use
By making use of this document you agree to:
Use this document as a guide for learning, comparison and reference purpose,
Terms of use
Not to duplicate, reproduce and/or misrepresent the contents of this document as your own work,
By making use of this document you agree to:
Use this document
Fully accept the consequences
solely as a guide forshould you plagiarise
learning, reference,or and
misuse this document.
comparison purposes,
Ensure originality of your own work, and fully accept the consequences should you plagiarise or misuse this document.
Comply with all relevant standards, guidelines, regulations, and legislation governing academic and written work.
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is" without any express or
implied representations or warranties. The author accepts no responsibility or liability for any actions taken based on the
information contained within this document. This document is intended solely for comparison, research, and reference purposes.
Reproduction, resale, or transmission of any part of this document, in any form or by any means, is strictly prohibited.
