MKTG455 Exam 2: Marketing Communications and
Strategy Exam with Verified Answers
Q1. Products typically follow the pattern of introduction, growth, maturity, and
decline. In theexisting products framework, this pattern is called:
a. cannibalization
b. image contamination
c. a life cycled.
d line decision
e. none of the above - ans -c. a life cycled.
Q2. The dimensions of product-market fit and product-company fit can measure
_____________in the New products Framework.
a. uncertainty
b. return
c. risk and return
d. none of the above - ans -a. uncertainty
Q3. A group of products that shares common characteristics with respect to
production,distribution, consumer use, etc., is known as:
a. a product class
b. a product family
c. a product tree
d. a product profile
e. none of the above - ans -e. none of the above
Q4. A main problem of brand extension strategy is that:
a. there are high costs of additional promotions
b. it is often difficult to achieve
c. of market saturation
d. of market competition - ans -b. it is often difficult to achieve
Q5. Publicity and Public Relations refer to ______________of promotional
strategies.
a. the same type
b. different types
, c. costly types
d. the most common types - ans -b. different types
Q6. Is 'packaging' a form of promotion?
a. yes
b. no
c. sometimes yes and sometimes no
d. can't say - ans -a. yes
Q7. The goals/objectives of promotions, i.e. to inform, persuade, and stimulate
are related to which of the following models?
a. the experience curve model
b. the break-even model
c. the hierarchy of effects model
d. none of the above - ans -c. the hierarchy of effects model
Q8. In the communication process of promotions, firms should avoid which of the
followingwhile dealing with customers?
a. feedback
b. reception by target
c. noise
d. none of the above - ans -c. noise
Q9. The statement, "How the 4P's are managed either in isolation or in
combination, have implications for value" is:
a. true
b. false
c. sometimes true and sometimes false
d. none of the above - ans -a. true
Q10. In promotions management, the most common decision-making process is
the___________ model.
a. cognition
b. attitude
c. behavior
d. hierarchy of effects - ans -d. hierarchy of effects
Strategy Exam with Verified Answers
Q1. Products typically follow the pattern of introduction, growth, maturity, and
decline. In theexisting products framework, this pattern is called:
a. cannibalization
b. image contamination
c. a life cycled.
d line decision
e. none of the above - ans -c. a life cycled.
Q2. The dimensions of product-market fit and product-company fit can measure
_____________in the New products Framework.
a. uncertainty
b. return
c. risk and return
d. none of the above - ans -a. uncertainty
Q3. A group of products that shares common characteristics with respect to
production,distribution, consumer use, etc., is known as:
a. a product class
b. a product family
c. a product tree
d. a product profile
e. none of the above - ans -e. none of the above
Q4. A main problem of brand extension strategy is that:
a. there are high costs of additional promotions
b. it is often difficult to achieve
c. of market saturation
d. of market competition - ans -b. it is often difficult to achieve
Q5. Publicity and Public Relations refer to ______________of promotional
strategies.
a. the same type
b. different types
, c. costly types
d. the most common types - ans -b. different types
Q6. Is 'packaging' a form of promotion?
a. yes
b. no
c. sometimes yes and sometimes no
d. can't say - ans -a. yes
Q7. The goals/objectives of promotions, i.e. to inform, persuade, and stimulate
are related to which of the following models?
a. the experience curve model
b. the break-even model
c. the hierarchy of effects model
d. none of the above - ans -c. the hierarchy of effects model
Q8. In the communication process of promotions, firms should avoid which of the
followingwhile dealing with customers?
a. feedback
b. reception by target
c. noise
d. none of the above - ans -c. noise
Q9. The statement, "How the 4P's are managed either in isolation or in
combination, have implications for value" is:
a. true
b. false
c. sometimes true and sometimes false
d. none of the above - ans -a. true
Q10. In promotions management, the most common decision-making process is
the___________ model.
a. cognition
b. attitude
c. behavior
d. hierarchy of effects - ans -d. hierarchy of effects
