MKT 3413 EXAM 3
PREP/COMPREHENSIVE GUIDE
2025 | ALL QUESTIONS AND
CORRECT ANSWERS | VERIFIED
ANSWERS | GRADED A+ | LATEST
EXAM (JUST RELEASED)
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Terms in this set (159)
, - Assigning numbers or other
symbols to characteristics of objects
according to certain pre-specified
rules
- We do not measure an object, we
measurement
are looking at some characteristic of
it
- not consumer, only perceptions,
attitudes, preferences or other
relevant characteristics
The assignment process must be
such that there is a ___ to ___
one to one
correspondence between numbers
and characteristics being measured.
- Involves creating a continuum
upon which measured objects are
located
scaling - The process of placing the
respondents on a continuum with
respect to their attitude towards
something (ex: a restaurant)
, What do the following
characteristics describe?
· One to one correspondence
between the numbers and the
measurement characteristics being measured
· The rules for assigning numbers
should be standardized and applied
uniformly
· Rules must not change over
objects or time
What do the following
characteristics describe?
· Description: the unique labels or
descriptors that are used to
scaling
designate each value of the scale.
All scales possess description
· Order
· Distance
· Origin
, - component of scaling
- the relative sizes or positions of
order the descriptors
o Denoted by descriptors such as
greater than, less than, and equal to
- component of scaling
- means that absolute differences
distance between the scale descriptors are
known and may be expressed in
units
- component of scaling
origin - means that the scale has a unique
or fixed beginning or true zero point
- ratio primary scales of measurement:
- interval
- ordinal
- nominal
PREP/COMPREHENSIVE GUIDE
2025 | ALL QUESTIONS AND
CORRECT ANSWERS | VERIFIED
ANSWERS | GRADED A+ | LATEST
EXAM (JUST RELEASED)
Save
Terms in this set (159)
, - Assigning numbers or other
symbols to characteristics of objects
according to certain pre-specified
rules
- We do not measure an object, we
measurement
are looking at some characteristic of
it
- not consumer, only perceptions,
attitudes, preferences or other
relevant characteristics
The assignment process must be
such that there is a ___ to ___
one to one
correspondence between numbers
and characteristics being measured.
- Involves creating a continuum
upon which measured objects are
located
scaling - The process of placing the
respondents on a continuum with
respect to their attitude towards
something (ex: a restaurant)
, What do the following
characteristics describe?
· One to one correspondence
between the numbers and the
measurement characteristics being measured
· The rules for assigning numbers
should be standardized and applied
uniformly
· Rules must not change over
objects or time
What do the following
characteristics describe?
· Description: the unique labels or
descriptors that are used to
scaling
designate each value of the scale.
All scales possess description
· Order
· Distance
· Origin
, - component of scaling
- the relative sizes or positions of
order the descriptors
o Denoted by descriptors such as
greater than, less than, and equal to
- component of scaling
- means that absolute differences
distance between the scale descriptors are
known and may be expressed in
units
- component of scaling
origin - means that the scale has a unique
or fixed beginning or true zero point
- ratio primary scales of measurement:
- interval
- ordinal
- nominal
