SOCIAL INFLUENCTENE
1 6 Situational dispositionalexplanations obedience
Types ofconformity Kelman
Compliance publicagreement private situational proximity location uniform
disagreement weakest Dispositional Authoritarian Personality Adorno
Identification conforming in thepresence dueto a harshupbringingwithpunishment Fscale
of a group as we valuethem isusedtomeasureAP Criticisedformethodological
Internalisation privateandpublicchange flawsideologicalbias andlimitedapplication
7 Milgram's obedience study
ofbelief strongest
2
Explanationsforconformity 65 went to thefull 450 v
Informational socialinfluence 151 wanting Factors obediencedroppedwithincreased
to beright leadsto internalisation distance lessprestigious location or lack
Normativesocialinfluence NSD wantingto ofuniform
beliked leads to compliance Highinternalvalidity ethicalconcerns lacks
3 Asch's
study on conformity mundanerealism
conformity rate 36.8 with 75 8 Resistancetosocialinfluence
conforming
at leastonce Locus
ofcontrol Rotter
Factors situational Internal more resistance
groupsize 3 confederatesincreasesconformity external more obedience
unanimity reducesto 10 witha dissenter socialsupport dissentreducesconformity
taskdifficulty increasedconformity linkedto151 andobedience
4 Zimbardo'sSPE 9 Minorityinfluence
Investigatedsocialroles foundrapid Consistency commitment flexibility
identificationwithroles Moscovici consistentminorities are more
Showedtheinternalisation
ofsocialroles guards persuasive 8 comparedto inconsistent 1
becameabusive prisonersbecamesubmissive Deepprocessing ofminorityviewsleadsto
Criticised
forethicalissues lowecological lastingchange
validity anddemandcharacteristics to social
change
5 Explanations
forobedience Occurs viaminorityinfluence snowballeffect
Agenticstate shiftsresponsibilitytoauthority Requiresdisobedienceandinternal LOC
LOA seenasmoreworthyofobedience Barriersincludestereotying andslowprocesses
, MEMORYMMAY
I Coding 4 Working
capacity duration memorymodel WWM
STM encodesacoustically 712items CE controlsattention
Miller 18 30seconds capacityof 4 items
LTM encodessemantically unlimitedcapacity PL auditory verbal
fggg
andduration guayama
Keystudies EB linkseverythingtogetherand to LTM
Baddeleydifferentencodingtypes Evidence
Jacobs digitspan 9.3 letterspan 7.3 RF PL damaged vss intact
Peterson Peterson STMduration trigram Dualtaskstudies doing 2similartasks
Bahvick LTMlastsdecades photorecallstudy overloadssystems
Critique studiesuseunrealistictasks STM Braver brainscans show CEactivity
overestimated increases with task demand
capacity
maybe
2 Multistoremodel MSM Limitations CEpoorlyunderstood case
Criticism oversimplifies studies lack generalisability
LTMandSTM KFpatient 5 forgetting
interference
modify
suggestsSTMisn'tunitary Proactive Oldinfoblocksnew
CraikandWatkinssuggestelaborativerehearsal Retroactive Newinfoblocks old
mattersmorethanrepetition McGeoch McDonald similarmaterial
3 Types
of LTM Tulving increasesforgetting
Episodic personalmemories events conscious
of Baddeley Hitch rugby moregamesled
SemanticFactsknowledge conscious tomoreforgetting retroactive
Procedural skills unconscious IssuesLabtasksareartificial shorttimescales
6 forgetting
supportingstudies retrievalfailure
HMandCliveweaving damagedepisodic intact Tulving's encodingspecificity principle cues
semanticandprocedural mustmatchencodingcontext state
Brainscansshowdifferentareas are used Contextdependent Godden Baddeley
Belleville applications intreatingmemory state dependent Overton
loss category dependent Tulving and
Limitations casestudiescan'tbegeneralised Pearstone
1 6 Situational dispositionalexplanations obedience
Types ofconformity Kelman
Compliance publicagreement private situational proximity location uniform
disagreement weakest Dispositional Authoritarian Personality Adorno
Identification conforming in thepresence dueto a harshupbringingwithpunishment Fscale
of a group as we valuethem isusedtomeasureAP Criticisedformethodological
Internalisation privateandpublicchange flawsideologicalbias andlimitedapplication
7 Milgram's obedience study
ofbelief strongest
2
Explanationsforconformity 65 went to thefull 450 v
Informational socialinfluence 151 wanting Factors obediencedroppedwithincreased
to beright leadsto internalisation distance lessprestigious location or lack
Normativesocialinfluence NSD wantingto ofuniform
beliked leads to compliance Highinternalvalidity ethicalconcerns lacks
3 Asch's
study on conformity mundanerealism
conformity rate 36.8 with 75 8 Resistancetosocialinfluence
conforming
at leastonce Locus
ofcontrol Rotter
Factors situational Internal more resistance
groupsize 3 confederatesincreasesconformity external more obedience
unanimity reducesto 10 witha dissenter socialsupport dissentreducesconformity
taskdifficulty increasedconformity linkedto151 andobedience
4 Zimbardo'sSPE 9 Minorityinfluence
Investigatedsocialroles foundrapid Consistency commitment flexibility
identificationwithroles Moscovici consistentminorities are more
Showedtheinternalisation
ofsocialroles guards persuasive 8 comparedto inconsistent 1
becameabusive prisonersbecamesubmissive Deepprocessing ofminorityviewsleadsto
Criticised
forethicalissues lowecological lastingchange
validity anddemandcharacteristics to social
change
5 Explanations
forobedience Occurs viaminorityinfluence snowballeffect
Agenticstate shiftsresponsibilitytoauthority Requiresdisobedienceandinternal LOC
LOA seenasmoreworthyofobedience Barriersincludestereotying andslowprocesses
, MEMORYMMAY
I Coding 4 Working
capacity duration memorymodel WWM
STM encodesacoustically 712items CE controlsattention
Miller 18 30seconds capacityof 4 items
LTM encodessemantically unlimitedcapacity PL auditory verbal
fggg
andduration guayama
Keystudies EB linkseverythingtogetherand to LTM
Baddeleydifferentencodingtypes Evidence
Jacobs digitspan 9.3 letterspan 7.3 RF PL damaged vss intact
Peterson Peterson STMduration trigram Dualtaskstudies doing 2similartasks
Bahvick LTMlastsdecades photorecallstudy overloadssystems
Critique studiesuseunrealistictasks STM Braver brainscans show CEactivity
overestimated increases with task demand
capacity
maybe
2 Multistoremodel MSM Limitations CEpoorlyunderstood case
Criticism oversimplifies studies lack generalisability
LTMandSTM KFpatient 5 forgetting
interference
modify
suggestsSTMisn'tunitary Proactive Oldinfoblocksnew
CraikandWatkinssuggestelaborativerehearsal Retroactive Newinfoblocks old
mattersmorethanrepetition McGeoch McDonald similarmaterial
3 Types
of LTM Tulving increasesforgetting
Episodic personalmemories events conscious
of Baddeley Hitch rugby moregamesled
SemanticFactsknowledge conscious tomoreforgetting retroactive
Procedural skills unconscious IssuesLabtasksareartificial shorttimescales
6 forgetting
supportingstudies retrievalfailure
HMandCliveweaving damagedepisodic intact Tulving's encodingspecificity principle cues
semanticandprocedural mustmatchencodingcontext state
Brainscansshowdifferentareas are used Contextdependent Godden Baddeley
Belleville applications intreatingmemory state dependent Overton
loss category dependent Tulving and
Limitations casestudiescan'tbegeneralised Pearstone
