BUS 102 Exam 3 Questions And Answers Graded A+
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1. elements of ser- intangibility, inseparability, variability, perishability
vices
2. Pure goods vs only a good or service, no overlap
pure services
3. core benefit main purpose of good/service
4. augmented prod- actual physical product purchased plus any additional services
uct
5. types of con- convenience, shopping, specialty, unsought
sumer products
6. types of business installations, accessory equipment, raw materials, component parts, process ma-
products terials, MRO (maintenance/repair/operating) supplies, business services
7. product differen- a positioning strategy that some firms use to distinguish their products from those
tiation of competitors
8. quality level how well a product performs its core functions
9. product consis- how reliably a product delivers its promised level of quality
tency
10. product feature a basic, physical, or extended attribute of a product or purchase
11. customer benefit the advantage that a customer gains from specific product features
12. product line a group of closely related product items
13. product mix consists of all of the product lines offered by an organization
14. cannibalization a situation that occurs when sales of a new product cut into sales of a firm's existing
products
1/4
Study online at https://quizlet.com/_h66rtp
1. elements of ser- intangibility, inseparability, variability, perishability
vices
2. Pure goods vs only a good or service, no overlap
pure services
3. core benefit main purpose of good/service
4. augmented prod- actual physical product purchased plus any additional services
uct
5. types of con- convenience, shopping, specialty, unsought
sumer products
6. types of business installations, accessory equipment, raw materials, component parts, process ma-
products terials, MRO (maintenance/repair/operating) supplies, business services
7. product differen- a positioning strategy that some firms use to distinguish their products from those
tiation of competitors
8. quality level how well a product performs its core functions
9. product consis- how reliably a product delivers its promised level of quality
tency
10. product feature a basic, physical, or extended attribute of a product or purchase
11. customer benefit the advantage that a customer gains from specific product features
12. product line a group of closely related product items
13. product mix consists of all of the product lines offered by an organization
14. cannibalization a situation that occurs when sales of a new product cut into sales of a firm's existing
products
1/4
