MNM2614 – Marketing Management (MNM2614), University of South Africa, Semester 1 2025 – Assignment 2 Answer Guide with Case Study Applications and Referenced Explanations

MNM2614 2025 ASSIGNMENT 1 SEM 1 2025 MNM2614 2025




DISCLAIMER

THE DOCUMENT PRESENTED IS A DEMOSTRATION ON HOW STUDENTS CAN
APPROACH THE ASSIGNMENT FOR CMNM2614 ASSIGNMENT 2. IT IS BASED ON
PRESCRIBED MATERIAL AND EXTERNAL RESEARCH. THE DOCUMENT CONTAINS
BOTH SHORT NOTES AND A RESPONSE EXAMPLE FOR EACH QUESTION. STUDENTS
ARE THEREFORE ADVISED NOT TO COPY AND PASTE BUT USE THE DOCUMENT AS A
RESEARCH GUIDE THAT WOULD HELP THEM DRAFT THEIR OWN FINAL COPIES.

, MNM2614 2025 ASSIGNMENT 1 SEM 1 2025 MNM2614 2025

Table of Contents
QUESTION 1 ............................................................................................................ 3

QUESTION 2 ............................................................................................................ 5

QUESTION 3 ............................................................................................................ 6

References ............................................................................................................. 9