,MNM3708 Assignment 2 (COMPLETE ANSWERS)
Semester 1 2025 - DUE 2 May 2025; 100% TRUSTED
Complete, trusted solutions and explanations.
Table of Contents
1. Introduction
2. Identification of Consumers
o Customer Analysis
o Mass Marketing
o Concentrated Marketing
o Differentiated Marketing
3. Overall Strategy
o Controllable Variables
o Uncontrollable Variables
4. Trading Area Analysis
o Characteristics of the Population
o Nature of Competition and Level of Saturation
5. Conclusion
6. References
, Marketing Strategy and Consumer Identification for Star Cleaner
Detergents
Introduction
Star Cleaner Detergents operates in a competitive and dynamic
consumer goods industry, where understanding the target market and
deploying the correct marketing strategy is crucial for long-term success.
This assignment provides a comprehensive customer analysis, evaluates
suitable market targeting strategies, develops an overall marketing plan
using controllable and uncontrollable variables, and concludes with a
trading area analysis to identify promising geographical locations for
expansion.
1. Identification of Consumers
1.1 Components of Customer Analysis
Customer analysis involves studying the target audience based on
demographic (age, income, family size), psychographic (lifestyle,
interests), behavioral (brand loyalty, product usage), and geographic
(region, urban/rural) variables. This helps a business understand
consumer needs and develop targeted marketing strategies.
1.2 Practical Application to Star Cleaner Detergents
Star Cleaner serves a broad audience, including low- to middle-income
households, urban professionals, and institutional buyers like hotels and
laundromats. These customers differ in their product preferences, price
sensitivity, and brand loyalty, making market segmentation essential.
Semester 1 2025 - DUE 2 May 2025; 100% TRUSTED
Complete, trusted solutions and explanations.
Table of Contents
1. Introduction
2. Identification of Consumers
o Customer Analysis
o Mass Marketing
o Concentrated Marketing
o Differentiated Marketing
3. Overall Strategy
o Controllable Variables
o Uncontrollable Variables
4. Trading Area Analysis
o Characteristics of the Population
o Nature of Competition and Level of Saturation
5. Conclusion
6. References
, Marketing Strategy and Consumer Identification for Star Cleaner
Detergents
Introduction
Star Cleaner Detergents operates in a competitive and dynamic
consumer goods industry, where understanding the target market and
deploying the correct marketing strategy is crucial for long-term success.
This assignment provides a comprehensive customer analysis, evaluates
suitable market targeting strategies, develops an overall marketing plan
using controllable and uncontrollable variables, and concludes with a
trading area analysis to identify promising geographical locations for
expansion.
1. Identification of Consumers
1.1 Components of Customer Analysis
Customer analysis involves studying the target audience based on
demographic (age, income, family size), psychographic (lifestyle,
interests), behavioral (brand loyalty, product usage), and geographic
(region, urban/rural) variables. This helps a business understand
consumer needs and develop targeted marketing strategies.
1.2 Practical Application to Star Cleaner Detergents
Star Cleaner serves a broad audience, including low- to middle-income
households, urban professionals, and institutional buyers like hotels and
laundromats. These customers differ in their product preferences, price
sensitivity, and brand loyalty, making market segmentation essential.
