HubSpot SEO Certification
Study online at https://quizlet.com/_aimcwg
1. True or False? Authority directly impacts rank- True
ing strength
2. True or False? Don't use a page's URL as your True
link description.
3. What do you need to balance when doing Focusing on the user and making it easy
SEO? for search engines to crawl your website
4. Dr. Dave Driscoll, a very credible and well re- Ranking
spected authority on dentistry, just linked to
a blog post that you wrote about how to floss
from his website. When Google assesses the
authority of your post and recognizes the link
from Dr. Driscoll's website, which search en-
gine function is at play?
5. You're trying to rank for one of your target Create a video about that topic, and add
topics using a web page that contains a long, it to your existing written page. Because
canonical piece of written content. However, Google is serving up mostly videos on
when you do your research on what's already page one for this particular topic, you'll
ranking for that topic by searching for it on want to have a video in there - but that
Google, you notice that the majority of search doesn't mean having written content to
results on page one are videos. Which of the supplement it won't help.
following actions will give your website the
best chance of ranking for this topic?
6. What is the primary goal of a search engine? To serve users the most relevant content
that matches their search query
7. True or False? The same SEO strategy will yield False
the same results for all websites.
1/9
, HubSpot SEO Certification
Study online at https://quizlet.com/_aimcwg
8. Choose all that apply. Which of these factors -How established your business is on-
will affect your SEO strategy? line
-What resources you have to dedicate to
SEO
-What industry you're in
9. Choose all that apply. Which of these are im- -Organic Traffic
portant KPIs to consider for SEO? -Keyword Ranking
-Bounce Rate
-Page load time
10. Choose all that apply. How do you determine -The content is talked about often.
the authority of a piece of content? -The content is referred to often.
-The content is cited in other works.
11. Choose all that apply. What does your back- -The number of inbound links to your
link profile measure? website.
-The number of unique domains that
link to your website.
-The quality of inbound links to your
website.
12. True or False? You should optimize a single False
page for multiple keywords.
13. Choose all that apply. Why are internal links -They help users and search enegine
important for SEO? crawlers naviagte your site
-They pass link authority from one page
to another
14. True or False? You should use hyphens, un- False
derscores, or spaces between the words in
your URLs
2/9
Study online at https://quizlet.com/_aimcwg
1. True or False? Authority directly impacts rank- True
ing strength
2. True or False? Don't use a page's URL as your True
link description.
3. What do you need to balance when doing Focusing on the user and making it easy
SEO? for search engines to crawl your website
4. Dr. Dave Driscoll, a very credible and well re- Ranking
spected authority on dentistry, just linked to
a blog post that you wrote about how to floss
from his website. When Google assesses the
authority of your post and recognizes the link
from Dr. Driscoll's website, which search en-
gine function is at play?
5. You're trying to rank for one of your target Create a video about that topic, and add
topics using a web page that contains a long, it to your existing written page. Because
canonical piece of written content. However, Google is serving up mostly videos on
when you do your research on what's already page one for this particular topic, you'll
ranking for that topic by searching for it on want to have a video in there - but that
Google, you notice that the majority of search doesn't mean having written content to
results on page one are videos. Which of the supplement it won't help.
following actions will give your website the
best chance of ranking for this topic?
6. What is the primary goal of a search engine? To serve users the most relevant content
that matches their search query
7. True or False? The same SEO strategy will yield False
the same results for all websites.
1/9
, HubSpot SEO Certification
Study online at https://quizlet.com/_aimcwg
8. Choose all that apply. Which of these factors -How established your business is on-
will affect your SEO strategy? line
-What resources you have to dedicate to
SEO
-What industry you're in
9. Choose all that apply. Which of these are im- -Organic Traffic
portant KPIs to consider for SEO? -Keyword Ranking
-Bounce Rate
-Page load time
10. Choose all that apply. How do you determine -The content is talked about often.
the authority of a piece of content? -The content is referred to often.
-The content is cited in other works.
11. Choose all that apply. What does your back- -The number of inbound links to your
link profile measure? website.
-The number of unique domains that
link to your website.
-The quality of inbound links to your
website.
12. True or False? You should optimize a single False
page for multiple keywords.
13. Choose all that apply. Why are internal links -They help users and search enegine
important for SEO? crawlers naviagte your site
-They pass link authority from one page
to another
14. True or False? You should use hyphens, un- False
derscores, or spaces between the words in
your URLs
2/9
