,MNM3708 Assignment 2 (COMPLETE ANSWERS)
Semester 1 2025 – DUE 2 May 2025; 100% TRUSTED
Complete, trusted solutions and explanations
In Assignment 01, you analysed the current situation and set
objectives (steps 1 and 2 of the retail strategy).
In this assignment, your tasks as manager of Star Cleaner
Detergents are as follows:
1) Identification of consumers. Start with a brief discussion of
the components involved in the customer analysis, and then
apply them practically to the business. Give advice on how the
business can segment the market and which segments it should
focus on. Also, explain how the company can position itself in
the market so as to attain a competitive advantage. Remember to
give reasons for your suggestions. (See pages 84 to 85 of the
prescribed book for reference to chapters to consult and step 4 of
the template on page 91 textbook)
Identification of Consumers for Star Cleaner Detergents
Customer Analysis:
Customer analysis is a critical step in understanding the target
market, developing effective marketing strategies, and achieving
long-term business success. It involves identifying and
understanding the needs, preferences, and behaviors of
consumers, which allows a business to tailor its products and
, services effectively. The components involved in customer
analysis typically include:
1. Demographics: This includes characteristics such as age,
gender, income, occupation, education, and family size.
These factors can help businesses understand the social and
economic backgrounds of their potential customers.
2. Psychographics: This refers to the lifestyle, values,
attitudes, and interests of consumers. Psychographic
analysis helps businesses understand why customers make
certain purchasing decisions and how they relate to the
brand.
3. Geographics: This involves the geographic location of the
customers, including region, climate, urban/rural divide,
and cultural characteristics. Geographics allow businesses
to identify where to focus their marketing efforts and how
to reach customers effectively.
4. Behavioral Aspects: This focuses on consumer behavior,
such as purchasing patterns, product usage, and brand
loyalty. It helps businesses predict customer needs,
preferences, and future buying behavior.
Applying Customer Analysis to Star Cleaner Detergents
For Star Cleaner Detergents, customer analysis should be
undertaken with a specific focus on identifying the various
consumer segments within the detergent industry. Let’s break
down the key aspects of customer analysis for this business:
1. Demographics:
Semester 1 2025 – DUE 2 May 2025; 100% TRUSTED
Complete, trusted solutions and explanations
In Assignment 01, you analysed the current situation and set
objectives (steps 1 and 2 of the retail strategy).
In this assignment, your tasks as manager of Star Cleaner
Detergents are as follows:
1) Identification of consumers. Start with a brief discussion of
the components involved in the customer analysis, and then
apply them practically to the business. Give advice on how the
business can segment the market and which segments it should
focus on. Also, explain how the company can position itself in
the market so as to attain a competitive advantage. Remember to
give reasons for your suggestions. (See pages 84 to 85 of the
prescribed book for reference to chapters to consult and step 4 of
the template on page 91 textbook)
Identification of Consumers for Star Cleaner Detergents
Customer Analysis:
Customer analysis is a critical step in understanding the target
market, developing effective marketing strategies, and achieving
long-term business success. It involves identifying and
understanding the needs, preferences, and behaviors of
consumers, which allows a business to tailor its products and
, services effectively. The components involved in customer
analysis typically include:
1. Demographics: This includes characteristics such as age,
gender, income, occupation, education, and family size.
These factors can help businesses understand the social and
economic backgrounds of their potential customers.
2. Psychographics: This refers to the lifestyle, values,
attitudes, and interests of consumers. Psychographic
analysis helps businesses understand why customers make
certain purchasing decisions and how they relate to the
brand.
3. Geographics: This involves the geographic location of the
customers, including region, climate, urban/rural divide,
and cultural characteristics. Geographics allow businesses
to identify where to focus their marketing efforts and how
to reach customers effectively.
4. Behavioral Aspects: This focuses on consumer behavior,
such as purchasing patterns, product usage, and brand
loyalty. It helps businesses predict customer needs,
preferences, and future buying behavior.
Applying Customer Analysis to Star Cleaner Detergents
For Star Cleaner Detergents, customer analysis should be
undertaken with a specific focus on identifying the various
consumer segments within the detergent industry. Let’s break
down the key aspects of customer analysis for this business:
1. Demographics:
