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LRM3702 Assignment 3 (COMPLETE ANSWERS) Semester 1 2025 - DUE 29 April 2025; 100% correct solutions and explanations.

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LRM3702 Assignment 3 (COMPLETE ANSWERS) Semester 1 2025 - DUE 29 April 2025; 100% correct solutions and explanations.The South African Retail Network (SARN) The South African Retail Network (SARN), a prominent company in the retail sector, operates several outlets across the country. Over the years, SARN has been committed to offering competitive wages and benefits to its employees, alongside maintaining a reputation for excellent customer service. However, recently, tensions have begun to rise between SARN’s management and the Retail and Allied Workers' Union (RAWU), which represents a significant portion of SARN's workforce. The conflict began when SARN, following a period of solid profitability, proposed a modest wage increase for its employees. John Smith, Head of Human Resources at SARN, communicated to the union via email that, given the economic conditions, the wage increase was reasonable and in line with industry standards. The company also pointed out that the increase was part of a broader strategy to ensure long-term financial sustainability. However, Thuli Nkosi, President of RAWU, rejected the proposal. Instead of responding via email, Thuli chose to call John directly, expressing her disagreement with the offer. During the call, she argued that the wage increase was insufficient, and she asserted that SARN, with its profitability, could afford to offer more. Thuli’s tone was firm, emphasising that the workers’ contribution to the company’s success deserved better recognition. She communicated that the union would not accept the current terms and would escalate the matter if necessary. As negotiations continued, no agreement was reached, and the dispute started to affect the morale and work environment within SARN’s stores. As tensions escalated, RAWU formally referred the dispute to the Commission for Conciliation, Mediation, and Arbitration (CCMA) in an attempt to resolve the issues. However, despite this referral, the union failed to attend several conciliation sessions and instead encouraged its members to demonstrate their commitment to the cause by taking action. Some senior members of RAWU even argued that the CCMA process would only delay a resolution. After about a week of unsuccessful conciliation attempts, RAWU members decided to go on strike without providing any prior notice to SARN. Over the following weeks, several incidents occurred at various SARN stores, including disruptive protests, blocked entrances, and property damage. As the situation became more volatile, RAWU announced it would escalate its actions unless SARN agreed to the union’s demands. This strike impacted multiple SARN locations nationwide, significantly affecting operations and customer service. The situation worsened when SARN’s management, faced with ongoing disruptions and financial losses, began to explore other potential measures to mitigate the impact on the business, including the possibility of retrenchments. The company’s financial position was deteriorating due to the ongoing unrest, and it became clear that drastic decisions might be necessary to preserve the company’s viability. QUESTION 1 1.1 Explain the components of the communication process between SARN and RAWU at the beginning of the wage negotiations. Consider how both SARN’s management and RAWU conveyed their positions. (6) 1.2 Which specific type of communication occurred between SARN and RAWU at the beginning of the wage negotiations? Substantiate your answer with reference to the information in the case study. (3) 1.3 Identify and briefly explain any two (2) obstacles to successful communication faced by SARN and RAWU in achieving clear and effective communication. (4) Total for Question 1: [13] QUESTION 2 2.1 Identify the main cause of the conflict in the case study. In your answer, you should demonstrate your understanding of the

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Escrito en
2024/2025
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, LRM3702 Assignment 3 (COMPLETE ANSWERS)
Semester 1 2025 - DUE 29 April 2025; 100% correct
solutions and explanations.
QUESTION 1.1: Explain the components of the
communication process between SARN and RAWU at the
beginning of the wage negotiations.
(6 marks)
The communication process involves several key components,
all of which are evident in the initial interaction between SARN
and RAWU:
1. Sender: John Smith, Head of Human Resources at SARN,
acted as the sender by initiating communication with the
union.
2. Message: The message was SARN’s proposal of a modest
wage increase, explained as reasonable and aligned with
economic conditions and industry standards.
3. Medium/Channel: The message was sent via email, a
written communication channel.
4. Receiver: Thuli Nkosi, President of RAWU, was the
receiver of the message on behalf of the union.
5. Feedback: Thuli did not respond via email but instead
called John to express her dissatisfaction with the wage
increase proposal. This call was the feedback.
6. Noise: Noise refers to anything that disrupts the clarity of
the communication. In this case, different perceptions and
emotional tension between the parties may have
contributed to communication barriers.
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