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1 © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to
a publicly accessible website, in whole or in part.
,TABLE OF CONTENTS
1. Chapter 1: Introduction
2. Chapter 2: Formal Institutions: Politics, Laws, and Economics
3. Chapter 3: Informal Institutions: Cultures, Ethics, and Norms
4. Chapter 4: Resources and Capabilities
5. Chapter 5: International Trade
6. Chapter 6: Foreign Direct Investment
7. Chapter 7: Foreign Exchange
8. Chapter 8: Global and Regional Integration
9. Chapter 9: The Entrepreneurial Firm
10. Chapter 10: Foreign Market Entry
11. Chapter 11: Global Competitive Dynamics
12. Chapter 12: Alliances and Acquisitions
13. Chapter 13: Strategy, Structure, and Innovation in Multinationals
14. Chapter 14: Marketing and Supply Chain Management
15. Chapter 15: Human Resource Management
16. Chapter 16: Corporate Finance and Governance
Chapter 17: Corporate Social Responsibility
2 © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to
a publicly accessible website, in whole or in part.
,Chapter 1
Table of Contents
Purpose and Perspective of the Chapter ................................................................................................................ 2
Cengage Supplements................................................................................................................................................... 2
Chapter Objectives .......................................................................................................................................................... 2
Complete List of Chapter Activities and Assessments ....................................................................................... 3
What's New in This Chapter ........................................................................................................................................ 3
Opening Case Discussion: Emerging Markets—Apple, America, and China ............................................. 3
Chapter Outline ................................................................................................................................................................ 4
End-of-Chapter Guide ................................................................................................................................................... 9
Review Questions ........................................................................................................................................................ 9
Critical Discussion Questions................................................................................................................................ 11
Global Action .............................................................................................................................................................. 12
Closing Case: Emerging Markets—Are US Multinationals Good for America? .................................. 12
Appendix...........................................................................................................................................................................14
Generic Rubrics .......................................................................................................................................................... 14
Standard Writing Rubric ......................................................................................................................................... 14
Standard Discussion Rubric................................................................................................................................... 14
3 © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to
a publicly accessible website, in whole or in part.
, Purpose and Perspective of the Chapter
The purpose of this chapter is to explore the concepts of international and global business.
First, we discuss the importance of studying global business. Then, we develop the unified
framework used in each chapter, which focuses learning on one fundamental question and two
core perspectives—an institution-based view and a resource-based view. Next, we explore the
concepts of globalization, semiglobalization, and risk management. As a backdrop for the
remainder of the text, the Global Business and Globalization at a Crossroads section makes two
points: First, a basic understanding of the global economy is necessary. Second, it is important
to critically examine your own personal views and biases regarding globalization. Additionally,
we outline three leading debates concerning business and globalization/deglobalization. Finally,
we explore the broad implications for savvy managers and students for the future of global
business in a less global world.
Cengage Supplements
The following product-level supplements provide additional information that may help you in
preparing your course. They are available in the Instructor Resource Center.
Transition Guide (provides information about what’s new from edition to edition)
Educator’s Guide (describes assets in the platform with a detailed breakdown of
activities by chapter with seat time)
PowerPoint (provides text-based lectures and presentations)
Test Bank (contains assessment questions and problems)
Guide to Teaching Online (provides information about the key assets within the product
and how to implement/facilitate use of the assets in synchronous and asynchronous
teaching environments)
Accelerated Course Syllabus (provides guidance on the recommended delivery of course
materials given a 5-week, 8-week, 12-week, and 16-week course)
MindTap User Guide (provides information on how to navigate and use MindTap)
Chapter Objectives
The following objectives are addressed in this chapter:
1-1 Explain the concepts of international business and global business.
1-2 Give three reasons why it is important to study global business.
1-3 Articulate one fundamental question and two core perspectives in the study of global
business.
1-4 Describe the importance of globalization, semiglobalization, and risk management.
1-5 State the size of the global economy and its broad trends and understand your likely
bias in the globalization debate.
1-6 Participate in three leading debates concerning global business.
1-7 Draw implications for action.
4 © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to
a publicly accessible website, in whole or in part.
dr
1 © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to
a publicly accessible website, in whole or in part.
,TABLE OF CONTENTS
1. Chapter 1: Introduction
2. Chapter 2: Formal Institutions: Politics, Laws, and Economics
3. Chapter 3: Informal Institutions: Cultures, Ethics, and Norms
4. Chapter 4: Resources and Capabilities
5. Chapter 5: International Trade
6. Chapter 6: Foreign Direct Investment
7. Chapter 7: Foreign Exchange
8. Chapter 8: Global and Regional Integration
9. Chapter 9: The Entrepreneurial Firm
10. Chapter 10: Foreign Market Entry
11. Chapter 11: Global Competitive Dynamics
12. Chapter 12: Alliances and Acquisitions
13. Chapter 13: Strategy, Structure, and Innovation in Multinationals
14. Chapter 14: Marketing and Supply Chain Management
15. Chapter 15: Human Resource Management
16. Chapter 16: Corporate Finance and Governance
Chapter 17: Corporate Social Responsibility
2 © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to
a publicly accessible website, in whole or in part.
,Chapter 1
Table of Contents
Purpose and Perspective of the Chapter ................................................................................................................ 2
Cengage Supplements................................................................................................................................................... 2
Chapter Objectives .......................................................................................................................................................... 2
Complete List of Chapter Activities and Assessments ....................................................................................... 3
What's New in This Chapter ........................................................................................................................................ 3
Opening Case Discussion: Emerging Markets—Apple, America, and China ............................................. 3
Chapter Outline ................................................................................................................................................................ 4
End-of-Chapter Guide ................................................................................................................................................... 9
Review Questions ........................................................................................................................................................ 9
Critical Discussion Questions................................................................................................................................ 11
Global Action .............................................................................................................................................................. 12
Closing Case: Emerging Markets—Are US Multinationals Good for America? .................................. 12
Appendix...........................................................................................................................................................................14
Generic Rubrics .......................................................................................................................................................... 14
Standard Writing Rubric ......................................................................................................................................... 14
Standard Discussion Rubric................................................................................................................................... 14
3 © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to
a publicly accessible website, in whole or in part.
, Purpose and Perspective of the Chapter
The purpose of this chapter is to explore the concepts of international and global business.
First, we discuss the importance of studying global business. Then, we develop the unified
framework used in each chapter, which focuses learning on one fundamental question and two
core perspectives—an institution-based view and a resource-based view. Next, we explore the
concepts of globalization, semiglobalization, and risk management. As a backdrop for the
remainder of the text, the Global Business and Globalization at a Crossroads section makes two
points: First, a basic understanding of the global economy is necessary. Second, it is important
to critically examine your own personal views and biases regarding globalization. Additionally,
we outline three leading debates concerning business and globalization/deglobalization. Finally,
we explore the broad implications for savvy managers and students for the future of global
business in a less global world.
Cengage Supplements
The following product-level supplements provide additional information that may help you in
preparing your course. They are available in the Instructor Resource Center.
Transition Guide (provides information about what’s new from edition to edition)
Educator’s Guide (describes assets in the platform with a detailed breakdown of
activities by chapter with seat time)
PowerPoint (provides text-based lectures and presentations)
Test Bank (contains assessment questions and problems)
Guide to Teaching Online (provides information about the key assets within the product
and how to implement/facilitate use of the assets in synchronous and asynchronous
teaching environments)
Accelerated Course Syllabus (provides guidance on the recommended delivery of course
materials given a 5-week, 8-week, 12-week, and 16-week course)
MindTap User Guide (provides information on how to navigate and use MindTap)
Chapter Objectives
The following objectives are addressed in this chapter:
1-1 Explain the concepts of international business and global business.
1-2 Give three reasons why it is important to study global business.
1-3 Articulate one fundamental question and two core perspectives in the study of global
business.
1-4 Describe the importance of globalization, semiglobalization, and risk management.
1-5 State the size of the global economy and its broad trends and understand your likely
bias in the globalization debate.
1-6 Participate in three leading debates concerning global business.
1-7 Draw implications for action.
4 © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to
a publicly accessible website, in whole or in part.
