TEST BANK FOR l# l#
MARKETING MANAGEMENT 4TH EDITIONMARK l# l# l#
l# JOHNSTON GREG MARSHALL l# l#
Chapter 1 l#
Student name:_ l# l#
TRUE/FALSE l#- l#Write l#'T' l#if l#the l#statement l#is l#true l#and l#'F' l#if l#the l#statement l#is
l# false.
1) A l#commonly l#held l#misconception l#about l#marketing l#is l#that l#it l#is l#all l#about
l# advertising l#and#lselling.
1) l# l# l# l# l#
⊚ l # true
⊚ l# false
Question l#Details
AACSB l#: l# Analytical l#Thinking
l# Accessibility l#: l#Keyboard
l# Navigation
Learning l#Objective l#: l#01-01 l#Identify l#typical l#misconceptions l#about l#marketing, l#why
l# they l#persist, l#and l#the#lTopic l#: l#Marketing l#and l#Marketing l#Management l#Defined
Bloom's l#:
l# Remember
Difficulty l#: l#1
#
l
l# Easy l#Gradable l#:
l# automatic
Source l#: l# Chapter l#01 l#Test l#Bank l#> l#TF l#Qu. l#01 l#A l#commonly l#held l#misconception l#about l#marketin...
Version 1
l#1
,2) Marketing l#is l#relevant l#only l#to l#people l#in l#the l#organization l#who l#work l#directly
in l#the l#marketing#ldepartment.
l#
2) l# l# l# l# l#
⊚ l # true
⊚ l# false
Question l#Details
AACSB l#: l# Analytical l#Thinking
l# Accessibility l#: l#Keyboard
l# Navigation#lBloom's l#:
l# Understand
Difficulty l#: l# 2 l#Medium
Learning l#Objective l#: l#01-01 l#Identify l#typical l#misconceptions l#about l#marketing, l#why
l# they l#persist, l#and l#the#lTopic l#: l#Marketing l#and l#Marketing l#Management l#Defined
Gradable l#: l#automatic
Source l#: l# Chapter l#01 l#Test l# Bank l#> l#TF l#Qu. l#02 l#Marketing l#is l#relevant l# only l#to l#people l#in l#the l#...
Version 2
l#1
,3) The l#American l#Marketing l#Association l#defines l#marketing l#as l#“the l#activity, l#set
of l#institutions, #land l#processes l#for l#creating, l#communicating, l#delivering, l#and
l#
l# exchanging l#offerings l#that l#have #lvalue l#for l#customers, l#clients, l#partners, l#and
l# society l#at l#large.”
3) l# l# l# l# l#
⊚ l # true
⊚ l# false
Question l#Details
AACSB l#: l# Analytical l#Thinking
l# Accessibility l#: l#Keyboard
l# Navigation
Topic l#: l#Marketing l#and l#Marketing
l# Management l#Defined#lBloom's l#: l# Remember
Difficulty l#: l# 1 l#Easy
Learning l#Objective l#: l# 01-02 l#Define l#what l#marketing l#and l#marketing l#management l#really l#are
and l#how l#they l#con#lGradable l#: l#automatic
l#
Source l#: l# Chapter l#01 l#Test l#Bank l#> l#TF l#Qu. l#03 l#The l#American l#Marketing l#Association l#defines l#m...
4) Peter l#Drucker l#stated l#that l#since l#it l#is l#the l#customer l#who l#defines l#value, l#the
business l#enterprise#lhas l#only l#two l#business l#functions: l#marketing l#and
l#
l# innovation.
4) l# l# l# l# l#
⊚ l # true
⊚ l# false
Question l#Details
AACSB l#: l# Analytical l#Thinking
l# Accessibility l#: l#Keyboard
l# Navigation#lBloom's l#:
l# Remember
Difficulty l#: l# 1 l#Easy
Topic l#: l#The l#Concept l#of l#Customer l# Value
Version 3
l#1
, Learning l#Objective l#: l# 01-02 l#Define l#what l#marketing l#and l#marketing l#management l#really l#are
and l#how l#they l#con#lGradable l#: l#automatic
l#
Source l#: l#Chapter l#01 l#Test l# Bank l#> l#TF l#Qu. l#04 l#Peter l# Drucker l#stated l#that l#since l#it l#is l#the l#cu...
5) Sustainability l#refers l#to l#business l#practices l#that l#prolong l#the l#life l#cycle l#of l#a
l# product.
5) l# l# l# l# l#
⊚ l # true
⊚ l# false
Question l#Details
Accessibility l#: l#Keyboard
l# Navigation#lBloom's l#:
l# Understand
Difficulty l#: l# 2 l#Medium
Topic l#: l# Marketing l#and l#Marketing l#Management l#Defined
Learning l#Objective l#: l# 01-02 l#Define l#what l#marketing l#and l#marketing l#management l#really l#are
and l#how l#they l#con#lAACSB l#: l# Ethics
l#
Gradable l#: l#automatic
Source l#: l# Chapter l#01 l#Test l#Bank l#> l#TF l#Qu. l#05 l#Sustainability l#refers l#to l#business l#practices l#...
Version 4
l#1
MARKETING MANAGEMENT 4TH EDITIONMARK l# l# l#
l# JOHNSTON GREG MARSHALL l# l#
Chapter 1 l#
Student name:_ l# l#
TRUE/FALSE l#- l#Write l#'T' l#if l#the l#statement l#is l#true l#and l#'F' l#if l#the l#statement l#is
l# false.
1) A l#commonly l#held l#misconception l#about l#marketing l#is l#that l#it l#is l#all l#about
l# advertising l#and#lselling.
1) l# l# l# l# l#
⊚ l # true
⊚ l# false
Question l#Details
AACSB l#: l# Analytical l#Thinking
l# Accessibility l#: l#Keyboard
l# Navigation
Learning l#Objective l#: l#01-01 l#Identify l#typical l#misconceptions l#about l#marketing, l#why
l# they l#persist, l#and l#the#lTopic l#: l#Marketing l#and l#Marketing l#Management l#Defined
Bloom's l#:
l# Remember
Difficulty l#: l#1
#
l
l# Easy l#Gradable l#:
l# automatic
Source l#: l# Chapter l#01 l#Test l#Bank l#> l#TF l#Qu. l#01 l#A l#commonly l#held l#misconception l#about l#marketin...
Version 1
l#1
,2) Marketing l#is l#relevant l#only l#to l#people l#in l#the l#organization l#who l#work l#directly
in l#the l#marketing#ldepartment.
l#
2) l# l# l# l# l#
⊚ l # true
⊚ l# false
Question l#Details
AACSB l#: l# Analytical l#Thinking
l# Accessibility l#: l#Keyboard
l# Navigation#lBloom's l#:
l# Understand
Difficulty l#: l# 2 l#Medium
Learning l#Objective l#: l#01-01 l#Identify l#typical l#misconceptions l#about l#marketing, l#why
l# they l#persist, l#and l#the#lTopic l#: l#Marketing l#and l#Marketing l#Management l#Defined
Gradable l#: l#automatic
Source l#: l# Chapter l#01 l#Test l# Bank l#> l#TF l#Qu. l#02 l#Marketing l#is l#relevant l# only l#to l#people l#in l#the l#...
Version 2
l#1
,3) The l#American l#Marketing l#Association l#defines l#marketing l#as l#“the l#activity, l#set
of l#institutions, #land l#processes l#for l#creating, l#communicating, l#delivering, l#and
l#
l# exchanging l#offerings l#that l#have #lvalue l#for l#customers, l#clients, l#partners, l#and
l# society l#at l#large.”
3) l# l# l# l# l#
⊚ l # true
⊚ l# false
Question l#Details
AACSB l#: l# Analytical l#Thinking
l# Accessibility l#: l#Keyboard
l# Navigation
Topic l#: l#Marketing l#and l#Marketing
l# Management l#Defined#lBloom's l#: l# Remember
Difficulty l#: l# 1 l#Easy
Learning l#Objective l#: l# 01-02 l#Define l#what l#marketing l#and l#marketing l#management l#really l#are
and l#how l#they l#con#lGradable l#: l#automatic
l#
Source l#: l# Chapter l#01 l#Test l#Bank l#> l#TF l#Qu. l#03 l#The l#American l#Marketing l#Association l#defines l#m...
4) Peter l#Drucker l#stated l#that l#since l#it l#is l#the l#customer l#who l#defines l#value, l#the
business l#enterprise#lhas l#only l#two l#business l#functions: l#marketing l#and
l#
l# innovation.
4) l# l# l# l# l#
⊚ l # true
⊚ l# false
Question l#Details
AACSB l#: l# Analytical l#Thinking
l# Accessibility l#: l#Keyboard
l# Navigation#lBloom's l#:
l# Remember
Difficulty l#: l# 1 l#Easy
Topic l#: l#The l#Concept l#of l#Customer l# Value
Version 3
l#1
, Learning l#Objective l#: l# 01-02 l#Define l#what l#marketing l#and l#marketing l#management l#really l#are
and l#how l#they l#con#lGradable l#: l#automatic
l#
Source l#: l#Chapter l#01 l#Test l# Bank l#> l#TF l#Qu. l#04 l#Peter l# Drucker l#stated l#that l#since l#it l#is l#the l#cu...
5) Sustainability l#refers l#to l#business l#practices l#that l#prolong l#the l#life l#cycle l#of l#a
l# product.
5) l# l# l# l# l#
⊚ l # true
⊚ l# false
Question l#Details
Accessibility l#: l#Keyboard
l# Navigation#lBloom's l#:
l# Understand
Difficulty l#: l# 2 l#Medium
Topic l#: l# Marketing l#and l#Marketing l#Management l#Defined
Learning l#Objective l#: l# 01-02 l#Define l#what l#marketing l#and l#marketing l#management l#really l#are
and l#how l#they l#con#lAACSB l#: l# Ethics
l#
Gradable l#: l#automatic
Source l#: l# Chapter l#01 l#Test l#Bank l#> l#TF l#Qu. l#05 l#Sustainability l#refers l#to l#business l#practices l#...
Version 4
l#1
