Marketing 201 -
2024/25/26 end exam.
BCG Growth Model - ANSWERS-
Path to Profitability - ANSWERS-Marketing Environment-->Marketing Mix-->Capture value-->Profits
Brand Champions - ANSWERS-Customers who love the firm's products and then advocate or champion
the products to others.
Product Market Expansion Matrix - ANSWERS-
Consumer Lifetime Value - ANSWERS-Approximate worth of a customer to a company in economic
terms; overall profitability of an individual consumer
How Marketing Creates Value - ANSWERS-Marketing mix (product, place, price promotion)
Strategic Triangle - ANSWERS-
Target Market - ANSWERS-A set of buyers sharing common needs or characteristics that the company
decides to serve
Marketing Strategy - ANSWERS-How a marketing mix will deliver value to consumers
, SWOT Analysis - ANSWERS-Strengths
Weaknesses (internal)
Opportunities
Threats (external)
External Environment - ANSWERS-Social, economic, technological, competitive, and regulatory forces
Porter's Five Forces - ANSWERS-
Domestic Marketing - ANSWERS-A marketing strategy that focuses on customers in the home country.
International Marketing - ANSWERS-Exporting products to one or more countries outside the domestic
market while remaining invested in the domestic country.
Global Marketing - ANSWERS-Selling or licensing products for sale in countries throughout the world.
Global Risks - ANSWERS-Competitive, Economic, Legal, Political
Market Entry Strategies - ANSWERS-*(LEAST RISK)*
Exporting
Licensing
Joint venturing
Direct investment
*(MOST RISK)*
Standardization - ANSWERS-Marketing a product in a standardized way in different markets.
2024/25/26 end exam.
BCG Growth Model - ANSWERS-
Path to Profitability - ANSWERS-Marketing Environment-->Marketing Mix-->Capture value-->Profits
Brand Champions - ANSWERS-Customers who love the firm's products and then advocate or champion
the products to others.
Product Market Expansion Matrix - ANSWERS-
Consumer Lifetime Value - ANSWERS-Approximate worth of a customer to a company in economic
terms; overall profitability of an individual consumer
How Marketing Creates Value - ANSWERS-Marketing mix (product, place, price promotion)
Strategic Triangle - ANSWERS-
Target Market - ANSWERS-A set of buyers sharing common needs or characteristics that the company
decides to serve
Marketing Strategy - ANSWERS-How a marketing mix will deliver value to consumers
, SWOT Analysis - ANSWERS-Strengths
Weaknesses (internal)
Opportunities
Threats (external)
External Environment - ANSWERS-Social, economic, technological, competitive, and regulatory forces
Porter's Five Forces - ANSWERS-
Domestic Marketing - ANSWERS-A marketing strategy that focuses on customers in the home country.
International Marketing - ANSWERS-Exporting products to one or more countries outside the domestic
market while remaining invested in the domestic country.
Global Marketing - ANSWERS-Selling or licensing products for sale in countries throughout the world.
Global Risks - ANSWERS-Competitive, Economic, Legal, Political
Market Entry Strategies - ANSWERS-*(LEAST RISK)*
Exporting
Licensing
Joint venturing
Direct investment
*(MOST RISK)*
Standardization - ANSWERS-Marketing a product in a standardized way in different markets.
