MKTG 201 end
asessment.2025/26*
BCG Growth Model - ANSWERS-BCG Model divides products into four different categories based on
market share and market growth. Its about cash generation and cash consumption.
Dog - Generates less cash takes up less cash (no potential)
Question Mark - Growing fast. Taking up a lot of cash but generates less cash due to low market share. It
will either gain market share and become a star or lose eventually become a dog since they are not
making money. (Smartwatches)
Star - Takes up a lot of cash because of the growth and makes a lot of money due to high market share.
(Amazon)
Cow - Makes a lot of money. Growth has slowed down. So less expenses (Coca- Cola, Apple)
Path to Profitability - ANSWERS-understanding the needs/wants of customers within the context of the
mktg environment
1. customers are grouped into relatively homogeneous subgroups or segments so that customers w/in a
group are similar to each other in the way they respond to the marketing effort directed toward them,
which is called SEGMENTATION
2. the company selects or targets segments to serve, which is called TARGETING
3. the company positions its product offering for the target customers, which is called POSITIONING
Brand Champions / Love Group - ANSWERS-Customers who love the firm's products and then advocate
or champion the products to others.
, Product Market Expansion Matrix - ANSWERS-1. Market Penetration—selling more of the existing
products in existing
markets (customers buy more).
2. Product Development—introducing new products to existing markets.
3. Market Development—introducing existing products to new markets.
4. Diversification—introducing new products to new markets.
Consumer Lifetime Value - ANSWERS-
How Marketing Creates Value - ANSWERS-
Target Market - ANSWERS-A group of people or organizations for which an organization designs,
implements, and maintains a marketing mix intended to meet the needs of that group, resulting in
mutually satisfying exchanges
SWOT - ANSWERS-strengths, weaknesses, opportunities, threats
provides the firm with actionable direction for competing in the marketplace
External environment - ANSWERS-
porter's five forces - ANSWERS-threat of entry, threat of substitute, supplier power, buyer power, and
competitive rivalry
domestic, international, global marketing - ANSWERS-Domestic marketing-focuses on customers in the
firm's home country. international marketing-refers to exporting products to one or more countries
outside the domestic market while remaining invested in the domestic country. global marketing-refers
to selling or licensing products for sale in countries throughout the world
global risk - ANSWERS-
asessment.2025/26*
BCG Growth Model - ANSWERS-BCG Model divides products into four different categories based on
market share and market growth. Its about cash generation and cash consumption.
Dog - Generates less cash takes up less cash (no potential)
Question Mark - Growing fast. Taking up a lot of cash but generates less cash due to low market share. It
will either gain market share and become a star or lose eventually become a dog since they are not
making money. (Smartwatches)
Star - Takes up a lot of cash because of the growth and makes a lot of money due to high market share.
(Amazon)
Cow - Makes a lot of money. Growth has slowed down. So less expenses (Coca- Cola, Apple)
Path to Profitability - ANSWERS-understanding the needs/wants of customers within the context of the
mktg environment
1. customers are grouped into relatively homogeneous subgroups or segments so that customers w/in a
group are similar to each other in the way they respond to the marketing effort directed toward them,
which is called SEGMENTATION
2. the company selects or targets segments to serve, which is called TARGETING
3. the company positions its product offering for the target customers, which is called POSITIONING
Brand Champions / Love Group - ANSWERS-Customers who love the firm's products and then advocate
or champion the products to others.
, Product Market Expansion Matrix - ANSWERS-1. Market Penetration—selling more of the existing
products in existing
markets (customers buy more).
2. Product Development—introducing new products to existing markets.
3. Market Development—introducing existing products to new markets.
4. Diversification—introducing new products to new markets.
Consumer Lifetime Value - ANSWERS-
How Marketing Creates Value - ANSWERS-
Target Market - ANSWERS-A group of people or organizations for which an organization designs,
implements, and maintains a marketing mix intended to meet the needs of that group, resulting in
mutually satisfying exchanges
SWOT - ANSWERS-strengths, weaknesses, opportunities, threats
provides the firm with actionable direction for competing in the marketplace
External environment - ANSWERS-
porter's five forces - ANSWERS-threat of entry, threat of substitute, supplier power, buyer power, and
competitive rivalry
domestic, international, global marketing - ANSWERS-Domestic marketing-focuses on customers in the
firm's home country. international marketing-refers to exporting products to one or more countries
outside the domestic market while remaining invested in the domestic country. global marketing-refers
to selling or licensing products for sale in countries throughout the world
global risk - ANSWERS-
