HFT4224 Exam 2 UPDATED ACTUAL
Exam Questions and CORRECT Answers
What are the multiple roles stakeholders can take on within a company - CORRECT
ANSWER - - team members
- shareholders
- customers
Conscious capitalism isnt _____- sum thinking, it recognizes that businesses are a _______-sum
game - CORRECT ANSWER - zero, positive
Creates a win win for all stakeholders - CORRECT ANSWER - conscious capitalism
Organizations motivated by _______ and governed by the stakeholder model - CORRECT
ANSWER - purpose
Organizations modeled by purpose and governed by the stakeholder creates a lot of human
energy because they are - CORRECT ANSWER - - passionate
- engaged
- loyal
In Dan Barbers "How I Fell In Love With A Fish", what made the land so special? - CORRECT
ANSWER - Fish were eating what they would be eating in the wild because land was so
rich
What does it mean to "start with a cleaner purpose" - CORRECT ANSWER - Be more
authentic (it attracts like minded customers that will share your passion)
How to build trust - CORRECT ANSWER - Authenticity, transparency, respect
, Close relationships allow: - CORRECT ANSWER - - education and leadership
- being responsible to customers
- resolving conflicts with customers
Free enterprise capitalism motivates businesses to - CORRECT ANSWER - provide higher
value, higher quality, and better service all the time
Heroic selling example - CORRECT ANSWER - man in the desert
Heroic selling - CORRECT ANSWER - sticking entirely with what the customer truly
wants and needs and something that is good for the customer and economy
Some businesses view marketing as - CORRECT ANSWER - manipulative technique
Whole Foods views marketing as - CORRECT ANSWER - "Enhancing the quality of our
relationship that builds trust in good marketing"
Conscious Business Marketing - CORRECT ANSWER - need to authentically
communicate and connect with its people and common values
Problem with current marketing - CORRECT ANSWER - - entices people with things they
need done
- influences and impacts our culture
Smart marketing - CORRECT ANSWER - - aligns customers needs and desires
- helps customers find whats good for them
Example of "Raving Fans" - CORRECT ANSWER - Chick Fil A
Exam Questions and CORRECT Answers
What are the multiple roles stakeholders can take on within a company - CORRECT
ANSWER - - team members
- shareholders
- customers
Conscious capitalism isnt _____- sum thinking, it recognizes that businesses are a _______-sum
game - CORRECT ANSWER - zero, positive
Creates a win win for all stakeholders - CORRECT ANSWER - conscious capitalism
Organizations motivated by _______ and governed by the stakeholder model - CORRECT
ANSWER - purpose
Organizations modeled by purpose and governed by the stakeholder creates a lot of human
energy because they are - CORRECT ANSWER - - passionate
- engaged
- loyal
In Dan Barbers "How I Fell In Love With A Fish", what made the land so special? - CORRECT
ANSWER - Fish were eating what they would be eating in the wild because land was so
rich
What does it mean to "start with a cleaner purpose" - CORRECT ANSWER - Be more
authentic (it attracts like minded customers that will share your passion)
How to build trust - CORRECT ANSWER - Authenticity, transparency, respect
, Close relationships allow: - CORRECT ANSWER - - education and leadership
- being responsible to customers
- resolving conflicts with customers
Free enterprise capitalism motivates businesses to - CORRECT ANSWER - provide higher
value, higher quality, and better service all the time
Heroic selling example - CORRECT ANSWER - man in the desert
Heroic selling - CORRECT ANSWER - sticking entirely with what the customer truly
wants and needs and something that is good for the customer and economy
Some businesses view marketing as - CORRECT ANSWER - manipulative technique
Whole Foods views marketing as - CORRECT ANSWER - "Enhancing the quality of our
relationship that builds trust in good marketing"
Conscious Business Marketing - CORRECT ANSWER - need to authentically
communicate and connect with its people and common values
Problem with current marketing - CORRECT ANSWER - - entices people with things they
need done
- influences and impacts our culture
Smart marketing - CORRECT ANSWER - - aligns customers needs and desires
- helps customers find whats good for them
Example of "Raving Fans" - CORRECT ANSWER - Chick Fil A
