Product
Price
Promotion
Place
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, Marketing mix
grouping of companies related in terms of their business activties
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Industry
Low industry growth rate
High relative market share
Invest or harvest
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Cash Cows
One or more specific groups of potential customers towards which an organization
directs its marketing program
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Target market
Price
Promotion
Place
Give this one a try later!
, Marketing mix
grouping of companies related in terms of their business activties
Give this one a try later!
Industry
Low industry growth rate
High relative market share
Invest or harvest
Give this one a try later!
Cash Cows
One or more specific groups of potential customers towards which an organization
directs its marketing program
Give this one a try later!
Target market
