You are the Public Relations Director for a local school district. Recently parents have
started to call with questions and concerns about the new Common Core Standards that
are being adopted across the country. Some state legislators have mounted a campaign
to have the standards overturned, fearing that it is an overreach of the federal
government. Your superintendent asks you to put together a communication plan to help
explain the new standards and their effectiveness to parents, the media, local
business/community leaders, and elected officials. You put together a press packet that
includes Op Ed stories and a press release; schedule interviews with local reporters;
develop newsletters and brochures for parents and the community members; schedule
,informational meetings for parents and community members to attend; and send
informational materials to your local state legislators. These efforts are examples of
which communication theory or model (choose one).
A. Diffusion of Innovations Theory
B. Agenda Setting Theory
C. Shannon-Weaver Model
Give this one a try later!
Answer: B - Agenda Setting Theory -
Source: APR Study Guide (page 26) - The agenda setting process is a very
fluid, dynamic attempt to get the attention of the media, the public, and/or
policy makers. The agenda is a "set of issues" that in order for them to become
effective and part of the process, must be communicated.
Reply
You work for a major multinational corporation which has just implemented a new salary
and bonus administration program. The director of compensation calls you into his office
and lets you know that the calculations allow management to receive a bonus but based
on the formula, the manufacturing employees did not earn a bonus. He wants you to put
a "spin" on this scenario for the communications plan. You decline stating that he had
best go back and readjust a formula, or go to management, and ask them to share their
bonus with the manufacturing employees, as you are aware as he is too of a movement
to unionize the manufacturing employees. He states that he will go to your boss, and ask
for someone else to create the communications plan he desires if you won't. Later, you
see he and your boss speaking. Your boss comes to you and asks you to write the
,communications plan desired. You restate your proposed solution, and offer to resign.
The scenario best demonstrates which ethical principles of public relations practices.
Choose two.
A. Avoid conflicts of interest.
B. Do not damage the reputation of others.
C. Use honesty and integrity as your guide.
D. Ensure accuracy and truth.
E. Deal fairly with all publics.
Give this one a try later!
ANSWERS: C and D.
Rationale and Source: APR Study Guide Ethics and Law Common Ethical
Principles of Public Relations Practice, page 20 and 21.
The two best are C and D.
A and B pertain more to agency relationships. E is a possibility. However C
and D , particularly not to disseminate false and misleading information takes
a higher priority.
Jonah Lehrer, the 31 year old wunderkind author of Imagine, was recently fired from the
New Yorker. He was caught for several violations - made up quotes including one
attributed to Bob Dylan. A Dylan scholar hounded him for the source and Jonah had to
confess he made it up. The publisher of Wired.com hired a journalism professor to review
his work for authenticity. The professor discovered Lehrer paraphrased without
, attribution and some of his conclusions were found to be from the work of another
scientist.
Which of the above are violations of copyright?
A) Making up quotes
B) Paraphrasing without attribution
C) Copying another scientist's work for his own book
Give this one a try later!
Correct answer: C.
a is unethical, b is plagiarism.
You receive call from a reporter about a new hotel opening, what should you do when
talking to the press?
1) Talk about how it benefits the organization and not the public
2) Argue about the design of the hotel
3) Respond with direct answers if the reporter asks direct questions
4) Respond to a question even if you don't have the right answer
Give this one a try later!
Answer: 3
Effective Public Relations / page 259 Chapter 10
started to call with questions and concerns about the new Common Core Standards that
are being adopted across the country. Some state legislators have mounted a campaign
to have the standards overturned, fearing that it is an overreach of the federal
government. Your superintendent asks you to put together a communication plan to help
explain the new standards and their effectiveness to parents, the media, local
business/community leaders, and elected officials. You put together a press packet that
includes Op Ed stories and a press release; schedule interviews with local reporters;
develop newsletters and brochures for parents and the community members; schedule
,informational meetings for parents and community members to attend; and send
informational materials to your local state legislators. These efforts are examples of
which communication theory or model (choose one).
A. Diffusion of Innovations Theory
B. Agenda Setting Theory
C. Shannon-Weaver Model
Give this one a try later!
Answer: B - Agenda Setting Theory -
Source: APR Study Guide (page 26) - The agenda setting process is a very
fluid, dynamic attempt to get the attention of the media, the public, and/or
policy makers. The agenda is a "set of issues" that in order for them to become
effective and part of the process, must be communicated.
Reply
You work for a major multinational corporation which has just implemented a new salary
and bonus administration program. The director of compensation calls you into his office
and lets you know that the calculations allow management to receive a bonus but based
on the formula, the manufacturing employees did not earn a bonus. He wants you to put
a "spin" on this scenario for the communications plan. You decline stating that he had
best go back and readjust a formula, or go to management, and ask them to share their
bonus with the manufacturing employees, as you are aware as he is too of a movement
to unionize the manufacturing employees. He states that he will go to your boss, and ask
for someone else to create the communications plan he desires if you won't. Later, you
see he and your boss speaking. Your boss comes to you and asks you to write the
,communications plan desired. You restate your proposed solution, and offer to resign.
The scenario best demonstrates which ethical principles of public relations practices.
Choose two.
A. Avoid conflicts of interest.
B. Do not damage the reputation of others.
C. Use honesty and integrity as your guide.
D. Ensure accuracy and truth.
E. Deal fairly with all publics.
Give this one a try later!
ANSWERS: C and D.
Rationale and Source: APR Study Guide Ethics and Law Common Ethical
Principles of Public Relations Practice, page 20 and 21.
The two best are C and D.
A and B pertain more to agency relationships. E is a possibility. However C
and D , particularly not to disseminate false and misleading information takes
a higher priority.
Jonah Lehrer, the 31 year old wunderkind author of Imagine, was recently fired from the
New Yorker. He was caught for several violations - made up quotes including one
attributed to Bob Dylan. A Dylan scholar hounded him for the source and Jonah had to
confess he made it up. The publisher of Wired.com hired a journalism professor to review
his work for authenticity. The professor discovered Lehrer paraphrased without
, attribution and some of his conclusions were found to be from the work of another
scientist.
Which of the above are violations of copyright?
A) Making up quotes
B) Paraphrasing without attribution
C) Copying another scientist's work for his own book
Give this one a try later!
Correct answer: C.
a is unethical, b is plagiarism.
You receive call from a reporter about a new hotel opening, what should you do when
talking to the press?
1) Talk about how it benefits the organization and not the public
2) Argue about the design of the hotel
3) Respond with direct answers if the reporter asks direct questions
4) Respond to a question even if you don't have the right answer
Give this one a try later!
Answer: 3
Effective Public Relations / page 259 Chapter 10
