QUESTIONS AND CORRECT DETAILED
ANSWERS (VERIFIED ANSWERS)
|ALREADY GRADED A+
health education (relating to schools) - Answers -✔✔ 1. health and education are
intertwined
health education (relating to schools) - Answers -✔✔ 2. students spend a great deal of
time at school
health education (relating to schools) - Answers -✔✔ 3. schools are important channel
for families
health education (relating to schools) - Answers -✔✔ 4. history of health promotion in
school as early as 20th century
health behavior theory - Answers -✔✔ schools are unique school-ecological
environment (an intersection between students, families, communities and policy)
different types of audiences related to communications campaigns - Answers -✔✔
target audience and captive audience
captive audience - Answers -✔✔ workers spend a great deal of time at work
hornik's theoretical models - Answers -✔✔ individual, social diffusion, institution
diffusion
individual models - Answers -✔✔ CCs that aim to change individual awareness,
knowledge and skills
social diffusion models - Answers -✔✔ CCs that aim to change public norms
institution diffusion models - Answers -✔✔ CCs that aim to change "elite opinion" or
institutional behavior, including policy changes
more currently model for CCs - Answers -✔✔ CCs using virtual dissemination,
networking
, branding (communications campaign) - Answers -✔✔ the idea of creating a brand
image for the health behavior or behaviors, using a tagline, symbol, or personality
big issue of communications campaign - Answers -✔✔ how to present the messages
and healthy behavior you are advocating, representing something attractive and
coherent, so that people remember an are more likely to adopt
population group focus (communications campaign) - Answers -✔✔ may have an easier
time understanding and taking up the behaviors; the behaviors can be linked to what
they represent increasing motivation
workplace settings - Answers -✔✔ access to target population and the synergy between
health objectives and organizational goals
workplace programs - Answers -✔✔ "so-su-life" web and app-based workplace program
to promote healthy lifestyles and weight loss; coping with work and family stress
how many stages are in the planning approach for communications campaigns? -
Answers -✔✔ 4
1. planning and strategy development - Answers -✔✔ how communications can be used
effectively for a particular organization or program, identification of audiences, formative
research and the drafting or communications plans
2. developing and presenting concepts, messages, and materials - Answers -✔✔ the
development of relevant messages, planning activities, and drafting messages and
materials
3. implementing the program - Answers -✔✔ the beginning of communication activities
as planned, tracking exposure among the TAs and determining if adjustments to the
program are necessary
4. assessing effectiveness and making refinements - Answers -✔✔ assessing the
program and identifying refinements that will increase the effectiveness of future
implementation
examples of communication campaigns - Answers -✔✔ mass media, internet, social
media, interpersonal communication, indigenous channels
cdc's reach model - Answers -✔✔ strategies toward the goal of eliminating health
disparities; capacity building, targeted actions, community/systems change, widespread
risk/protective behavior change, health disparity reduction