Version 1
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,TEST BANK FOR hu hu
Marketing Management 4th EditionMark Johnston Greg Marshall
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Chapter 1 hu
Student name: hu
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
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1) A commonly held misconception about marketing is that it is all about advertising and
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selling.
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⊚ h u true
⊚ h u false
Question Details hu
AACSB : Analytical Thinking Accessib
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ility : Keyboard Navigation
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Learning Objective : 01-hu hu hu
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Mar
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keting Management Defined
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Bloom's : Remember Diffi
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culty : 1 Easy Gradable :
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automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
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2) Marketing is relevant only to people in the organization who work directly in the marketing
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department.
2) hu
⊚ h u true
⊚ h u false
Question Details hu
AACSB : Analytical Thinking Accessib
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ility : Keyboard Navigation Bloom's : U
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nderstand
Difficulty : 2 Medium hu hu hu
Learning Objective : 01-hu hu hu
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Mar
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keting Management Defined
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Gradable : automatic hu hu
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
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Version 1 hu 2
,3) The American Marketing Association defines marketing as “the activity, set of institutions,
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and processes for creating, communicating, delivering, and exchanging offerings that have
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value for customers, clients, partners, and society at large.”
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3) hu
⊚ h u true
⊚ h u false
Question Details hu
AACSB : Analytical Thinking Accessib
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ility : Keyboard Navigation
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Topic : Marketing and Marketing Management Defined
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Bloom's : Remember hu hu
Difficulty : 1 Easy hu hu hu
Learning Objective : 01- hu hu hu
02 Define what marketing and marketing management really are and how they con Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
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4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
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has only two business functions: marketing and innovation.
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4) hu
⊚ h u true
⊚ h u false
Question Details hu
AACSB : Analytical Thinking Accessib
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ility : Keyboard Navigation Bloom's : Re
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member
Difficulty : 1 Easy hu hu hu
Topic : The Concept of Customer Value
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Learning Objective : 01- hu hu hu
02 Define what marketing and marketing management really are and how they con Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
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5) Sustainability refers to business practices that prolong the life cycle of a product.
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5) hu
⊚ true h u
⊚ false h u
Question Details hu
Accessibility : Keyboard Navigation Blo hu hu hu hu
om's : Understand
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Difficulty : 2 Medium hu hu hu
Topic : Marketing and Marketing Management Defined
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Learning Objective : 01- hu hu hu
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
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Gradable : automatic hu hu
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
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Version 1 hu 3
, 6) Firms that are stuck in a production orientation mentality likely will have great difficulty
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competing successfully for customers. hu hu hu
6) hu
⊚ h u true
⊚ h u false
Question Details hu
AACSB : Analytical Thinking Accessib
hu hu hu hu
ility : Keyboard Navigation Bloom's : U
hu hu hu hu hu hu
nderstand
Difficulty : 2 Medium hu hu hu
Learning Objective : 01-hu hu hu
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution
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of Marketing
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Gradable : automatic hu hu
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
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\hen Henry Ford said, “People can have the Model T in any color—
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so long that it’s black,” he was reflecting a sales orientation.
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6) hu
⊚ h u true
⊚ h u false
Question Details hu
AACSB : Analytical Thinking Accessib
hu hu hu hu
ility : Keyboard Navigation Bloom's : U
hu hu hu hu hu hu
nderstand
Difficulty : 2 Medium hu hu hu
Learning Objective : 01-hu hu hu
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution
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of Marketing
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Gradable : automatic hu hu
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
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7) Don Peppers and Martha Rogers popularized the term one-to-
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one marketing. Some firms come close to one-to-
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one marketing by combining flexible manufacturing with flexible marketing to enhance
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customer choices. hu
7) hu
⊚ h u true
⊚ h u false
Version 1 hu 4
hu 1
,TEST BANK FOR hu hu
Marketing Management 4th EditionMark Johnston Greg Marshall
hu hu hu hu hu hu
Chapter 1 hu
Student name: hu
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
hu hu hu hu hu hu hu hu hu hu hu hu hu hu hu
1) A commonly held misconception about marketing is that it is all about advertising and
hu hu hu hu hu hu hu hu hu hu hu hu hu hu
selling.
1) hu
⊚ h u true
⊚ h u false
Question Details hu
AACSB : Analytical Thinking Accessib
hu hu hu hu
ility : Keyboard Navigation
hu hu hu
Learning Objective : 01-hu hu hu
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Mar
hu hu hu hu hu hu hu hu hu hu hu hu hu hu hu
keting Management Defined
hu hu
Bloom's : Remember Diffi
hu hu hu
culty : 1 Easy Gradable :
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automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
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2) Marketing is relevant only to people in the organization who work directly in the marketing
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department.
2) hu
⊚ h u true
⊚ h u false
Question Details hu
AACSB : Analytical Thinking Accessib
hu hu hu hu
ility : Keyboard Navigation Bloom's : U
hu hu hu hu hu hu
nderstand
Difficulty : 2 Medium hu hu hu
Learning Objective : 01-hu hu hu
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Mar
hu hu hu hu hu hu hu hu hu hu hu hu hu hu hu
keting Management Defined
hu hu
Gradable : automatic hu hu
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
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Version 1 hu 2
,3) The American Marketing Association defines marketing as “the activity, set of institutions,
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and processes for creating, communicating, delivering, and exchanging offerings that have
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value for customers, clients, partners, and society at large.”
hu hu hu hu hu hu hu hu
3) hu
⊚ h u true
⊚ h u false
Question Details hu
AACSB : Analytical Thinking Accessib
hu hu hu hu
ility : Keyboard Navigation
hu hu hu
Topic : Marketing and Marketing Management Defined
hu hu hu hu hu hu hu
Bloom's : Remember hu hu
Difficulty : 1 Easy hu hu hu
Learning Objective : 01- hu hu hu
02 Define what marketing and marketing management really are and how they con Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
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4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
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has only two business functions: marketing and innovation.
hu hu hu hu hu hu hu
4) hu
⊚ h u true
⊚ h u false
Question Details hu
AACSB : Analytical Thinking Accessib
hu hu hu hu
ility : Keyboard Navigation Bloom's : Re
hu hu hu hu hu hu
member
Difficulty : 1 Easy hu hu hu
Topic : The Concept of Customer Value
hu hu hu hu hu hu
Learning Objective : 01- hu hu hu
02 Define what marketing and marketing management really are and how they con Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
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5) Sustainability refers to business practices that prolong the life cycle of a product.
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5) hu
⊚ true h u
⊚ false h u
Question Details hu
Accessibility : Keyboard Navigation Blo hu hu hu hu
om's : Understand
hu hu
Difficulty : 2 Medium hu hu hu
Topic : Marketing and Marketing Management Defined
hu hu hu hu hu hu
Learning Objective : 01- hu hu hu
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
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Gradable : automatic hu hu
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
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Version 1 hu 3
, 6) Firms that are stuck in a production orientation mentality likely will have great difficulty
hu hu hu hu hu hu hu hu hu hu hu hu hu hu
competing successfully for customers. hu hu hu
6) hu
⊚ h u true
⊚ h u false
Question Details hu
AACSB : Analytical Thinking Accessib
hu hu hu hu
ility : Keyboard Navigation Bloom's : U
hu hu hu hu hu hu
nderstand
Difficulty : 2 Medium hu hu hu
Learning Objective : 01-hu hu hu
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution
hu hu hu hu hu hu hu hu hu hu hu hu hu hu hu hu hu
of Marketing
hu
Gradable : automatic hu hu
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
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\hen Henry Ford said, “People can have the Model T in any color—
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so long that it’s black,” he was reflecting a sales orientation.
hu hu hu hu hu hu hu hu hu hu
6) hu
⊚ h u true
⊚ h u false
Question Details hu
AACSB : Analytical Thinking Accessib
hu hu hu hu
ility : Keyboard Navigation Bloom's : U
hu hu hu hu hu hu
nderstand
Difficulty : 2 Medium hu hu hu
Learning Objective : 01-hu hu hu
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution
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of Marketing
hu
Gradable : automatic hu hu
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
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7) Don Peppers and Martha Rogers popularized the term one-to-
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one marketing. Some firms come close to one-to-
hu hu hu hu hu hu hu
one marketing by combining flexible manufacturing with flexible marketing to enhance
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customer choices. hu
7) hu
⊚ h u true
⊚ h u false
Version 1 hu 4
