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CONFIDENTIAL
Page 1 of 20
TEX3701
14/11/2024
UNIVERSITY EXAMINATIONS
November 2024
TEX3701
PERSUASIVE TEXTS
50 marks
Exam duration: 4 hours
Examiners:
First: Dr TR Rodrigues
Second: Prof. EO Saal
External: Prof. N Bosman (UP)
This (English) exam paper consists of 11 pages (Addendum A and B included).
Instructions:
(i) Scan or enter the QR code (17db3511) before you start the exam. See page 2.
(ii) For those students who registered for the Afrikaans version of the module (Oorredende Tekste), the
Afrikaans exam paper follows the English exam paper (on page 11).
(iii) You are allowed to access your study material. You are, however, not allowed to copy verbatim from
your study material. You should provide answers in your own words. In the case of any cheating or
plagiarism, no marks will be awarded.
(iv) Please answer ALL the questions.
(v) This paper includes an Addendum A with texts (Text 1, 2, and 3 from pages 7 to 9) referred to in the
questions.
(vi) The exam paper can be downloaded on Thursday, 14 November 2024, from 12:45, and the answer
file should be uploaded by 16:45 on Thursday, 14 November 2024. The exam duration is 4 hours.
Should you complete your exam before the exam session closes, please commence by uploading your
exam answer file; you do not have to wait for the session to conclude.
(vii) You can resubmit your answer script three times should your initial submission be unsatisfactory.
(viii) The exam answers could be typed or hand-written. We would prefer you type your exam answers
and then upload your exam answer file as a PDF on the myExam platform. Please do not upload
your examination file on the invigilator cell phone application. It will not be marked, and no
opportunity will be granted for resubmission.
(ix) The answered exam file must be uploaded as a PDF document. Do not password-protect your PDF
file.
(x) See Addendum B (page 10) at the end of the (English) exam paper on how to upload your exam answer
file on myExams.
(xi) The system will close on 14 November 2024 at 16:45 (South African time), and all late submissions
will be rejected. NO LATE EXAM ANSWER FILES WILL BE ACCEPTED.
(xii) Assessments invigilated by the Invigilator App require students to activate the QR code. The QR code
is available for activation 15 minutes before the start time of the examination and 30 minutes after
the official start time of the examination. Students who fail to activate the QR code within the
available 45 minutes will be deemed not to have utilised the invigilation or proctoring tools and
will have their final marks withheld.
(xiii) If you do not utilise invigilation or proctoring tools, you will be subjected to disciplinary processes.
(xiv) If you are suspected of dishonest conduct during the examinations, you will be subjected to
disciplinary processes.
Open Rubric
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CONFIDENTIAL
Page 2 of 20
TEX3701
14/11/2024
(xv) If you are experiencing technical challenges, contact the SCSC 080 000 1870 or email
or refer to Get-Help for the list of additional contact numbers. Communication
received from your myLife account will be considered.
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CONFIDENTIAL
Page 3 of 20
TEX3701
14/11/2024
Question 1
Multiple choice questions. There is only one correct option for each question. Just write down the question
number followed by the letter of the correct answer, e.g., 1.11 (a).
1.1 Which one of the following scenarios uses the art of persuasion?
[a] Line manager to employee: “If you do not complete the task, I will not recommend you for
promotion.”
[b] Doctor to patient: “This medication has been clinically proven to reduce the risk of high
blood pressure.”
[c] Mother to child: “If you do not do your homework, I will take away your cell phone.”
1.2 Which one of the following statements is correct?
[a] Beliefs influence your attitude towards an object.
[b] Attitudes are always based on cognitive beliefs about an object.
[c] A belief is evaluating an object, such as smoking.
1.3 Which persuasive strategy is used in the following example?
Research proves that smoking does not increase concentration at all.
[a] The writer adds new advantages.
[b] The writer weakens the alleged advantages.
[c] The writer gives more weight to accepted disadvantages.
1.4 Complete the following statement by choosing the correct option:
…………………. is used as a criterion to distinguish between persuasive texts and informative texts.
[a] Intentional effort on the writer’s part
[b] The reader’s attitude
[c] The sender’s belief
1.5 Which one of the following is an ethically accepted strategy to overcome a reader’s resistance to
persuasive texts?
[a] Deliberate use of deceptive reasoning.
[b] Falsifying evidence.
[c] To hide the writer’s intention with the text.
1.6 Which one of the following statements is correct?
[a] The amount of elaboration is influenced by the reader’s motivation and ability to process
the arguments in the text.
[b] The central processing route is activated when elaboration is relatively low.
[c] Peripheral-route persuasion comes about through issue-relevant thinking.
1.7 The heuristic rule “If other people believe it, then it must be true” is an example of the …
[a] liking heuristic.
[b] consensus heuristic.
[c] credibility heuristic.
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CONFIDENTIAL
Page 1 of 20
TEX3701
14/11/2024
UNIVERSITY EXAMINATIONS
November 2024
TEX3701
PERSUASIVE TEXTS
50 marks
Exam duration: 4 hours
Examiners:
First: Dr TR Rodrigues
Second: Prof. EO Saal
External: Prof. N Bosman (UP)
This (English) exam paper consists of 11 pages (Addendum A and B included).
Instructions:
(i) Scan or enter the QR code (17db3511) before you start the exam. See page 2.
(ii) For those students who registered for the Afrikaans version of the module (Oorredende Tekste), the
Afrikaans exam paper follows the English exam paper (on page 11).
(iii) You are allowed to access your study material. You are, however, not allowed to copy verbatim from
your study material. You should provide answers in your own words. In the case of any cheating or
plagiarism, no marks will be awarded.
(iv) Please answer ALL the questions.
(v) This paper includes an Addendum A with texts (Text 1, 2, and 3 from pages 7 to 9) referred to in the
questions.
(vi) The exam paper can be downloaded on Thursday, 14 November 2024, from 12:45, and the answer
file should be uploaded by 16:45 on Thursday, 14 November 2024. The exam duration is 4 hours.
Should you complete your exam before the exam session closes, please commence by uploading your
exam answer file; you do not have to wait for the session to conclude.
(vii) You can resubmit your answer script three times should your initial submission be unsatisfactory.
(viii) The exam answers could be typed or hand-written. We would prefer you type your exam answers
and then upload your exam answer file as a PDF on the myExam platform. Please do not upload
your examination file on the invigilator cell phone application. It will not be marked, and no
opportunity will be granted for resubmission.
(ix) The answered exam file must be uploaded as a PDF document. Do not password-protect your PDF
file.
(x) See Addendum B (page 10) at the end of the (English) exam paper on how to upload your exam answer
file on myExams.
(xi) The system will close on 14 November 2024 at 16:45 (South African time), and all late submissions
will be rejected. NO LATE EXAM ANSWER FILES WILL BE ACCEPTED.
(xii) Assessments invigilated by the Invigilator App require students to activate the QR code. The QR code
is available for activation 15 minutes before the start time of the examination and 30 minutes after
the official start time of the examination. Students who fail to activate the QR code within the
available 45 minutes will be deemed not to have utilised the invigilation or proctoring tools and
will have their final marks withheld.
(xiii) If you do not utilise invigilation or proctoring tools, you will be subjected to disciplinary processes.
(xiv) If you are suspected of dishonest conduct during the examinations, you will be subjected to
disciplinary processes.
Open Rubric
Downloaded by Tony Kroos ()
, lOMoARcPSD|55003907
CONFIDENTIAL
Page 2 of 20
TEX3701
14/11/2024
(xv) If you are experiencing technical challenges, contact the SCSC 080 000 1870 or email
or refer to Get-Help for the list of additional contact numbers. Communication
received from your myLife account will be considered.
Downloaded by Tony Kroos ()
, lOMoARcPSD|55003907
CONFIDENTIAL
Page 3 of 20
TEX3701
14/11/2024
Question 1
Multiple choice questions. There is only one correct option for each question. Just write down the question
number followed by the letter of the correct answer, e.g., 1.11 (a).
1.1 Which one of the following scenarios uses the art of persuasion?
[a] Line manager to employee: “If you do not complete the task, I will not recommend you for
promotion.”
[b] Doctor to patient: “This medication has been clinically proven to reduce the risk of high
blood pressure.”
[c] Mother to child: “If you do not do your homework, I will take away your cell phone.”
1.2 Which one of the following statements is correct?
[a] Beliefs influence your attitude towards an object.
[b] Attitudes are always based on cognitive beliefs about an object.
[c] A belief is evaluating an object, such as smoking.
1.3 Which persuasive strategy is used in the following example?
Research proves that smoking does not increase concentration at all.
[a] The writer adds new advantages.
[b] The writer weakens the alleged advantages.
[c] The writer gives more weight to accepted disadvantages.
1.4 Complete the following statement by choosing the correct option:
…………………. is used as a criterion to distinguish between persuasive texts and informative texts.
[a] Intentional effort on the writer’s part
[b] The reader’s attitude
[c] The sender’s belief
1.5 Which one of the following is an ethically accepted strategy to overcome a reader’s resistance to
persuasive texts?
[a] Deliberate use of deceptive reasoning.
[b] Falsifying evidence.
[c] To hide the writer’s intention with the text.
1.6 Which one of the following statements is correct?
[a] The amount of elaboration is influenced by the reader’s motivation and ability to process
the arguments in the text.
[b] The central processing route is activated when elaboration is relatively low.
[c] Peripheral-route persuasion comes about through issue-relevant thinking.
1.7 The heuristic rule “If other people believe it, then it must be true” is an example of the …
[a] liking heuristic.
[b] consensus heuristic.
[c] credibility heuristic.
Downloaded by Tony Kroos ()
