LSUS MBA 706 Saleh Exam 01
The term "PEST" in a strategic perspective refers to:
Political, Economic, Social, and Technological factors
3 multiple choice options
The focus of strategic business decisions includes all of the following:
Establishing long-term goals, Analyzing the organization's external and internal environments, Making decisions about the
organization's direction and scope
3 multiple choice options
The concept of Marketing Myopia is closely related to:
A narrow definition of one's business
3 multiple choice options
A balanced scorecard for measuring success includes the following measures:
Financial performance, customer knowledge, internal business processes, learning and growth
3 multiple choice options
Which one of the following are the stages in the strategy development process?
Setting objectives, evaluating strategic options, and implementing strategy
3 multiple choice options
, The marketing mix, often referred to as the 4 P's, consists of:
Product, Price, Promotion, Place
3 multiple choice options
Business orientations include all of the following:
Production orientation, sales orientation, market orientation, and societal orientation
3 multiple choice options
The concept of marketing as being too important to be left only to the marketing department is attributed to:
David Packard
3 multiple choice options
What does strategic marketing contribute to business?
It helps in making major decisions affecting the long-term direction of the business
3 multiple choice options
What does it mean when a company has a sales orientation?
The company is all about aggressively selling and convincing customers to buy products
3 multiple choice options
The consequence of change can be:
New opportunities
1 multiple choice option
The term "PEST" in a strategic perspective refers to:
Political, Economic, Social, and Technological factors
3 multiple choice options
The focus of strategic business decisions includes all of the following:
Establishing long-term goals, Analyzing the organization's external and internal environments, Making decisions about the
organization's direction and scope
3 multiple choice options
The concept of Marketing Myopia is closely related to:
A narrow definition of one's business
3 multiple choice options
A balanced scorecard for measuring success includes the following measures:
Financial performance, customer knowledge, internal business processes, learning and growth
3 multiple choice options
Which one of the following are the stages in the strategy development process?
Setting objectives, evaluating strategic options, and implementing strategy
3 multiple choice options
, The marketing mix, often referred to as the 4 P's, consists of:
Product, Price, Promotion, Place
3 multiple choice options
Business orientations include all of the following:
Production orientation, sales orientation, market orientation, and societal orientation
3 multiple choice options
The concept of marketing as being too important to be left only to the marketing department is attributed to:
David Packard
3 multiple choice options
What does strategic marketing contribute to business?
It helps in making major decisions affecting the long-term direction of the business
3 multiple choice options
What does it mean when a company has a sales orientation?
The company is all about aggressively selling and convincing customers to buy products
3 multiple choice options
The consequence of change can be:
New opportunities
1 multiple choice option
