CAPSIM EXAM QUESTIONS WITH 100%
CORRECT ANSWERS ALREADY
PASSED
Which of the following is not a primary concern for your Finance Department? - Answer-
c. Employee turnover
This strategy attempts to gain a competitive advantage by keeping R&D costs,
production costs and raw material costs to a minimum in order to compete on the basis
of price. The product life cycle focus will enable sales for many years on each new
product introduced into the High End segment. Products will begin their lives in the High
End, mature into Traditional and finish as Low End products before they are retired and
their assets harvested. - Answer-c. Cost Leader with Product Life Cycle Focus
This strategy will allow us to maintain a presence in every market segment. Competitive
advantage will be gained by keeping R&D costs, Production costs and raw material
costs to a minimum, enabling us to compete on the basis of price. We will price below
average. We will increase automation levels to improve our margins and to make it
acceptable to run second shift/overtime. - Answer-a. Broad Cost Leader
This strategy will allow us to maintain a presence in every market segment. Competitive
advantage will be gained by distinguishing our product with an excellent design, high
awareness, and easy accessibility. We will develop an R&D competency that keeps our
designs fresh and exciting. Our products will keep pace with the market, offering
improved size and performance. The price of the products will be above average and
capacity will expand as we generate higher demand. - Answer-e. Broad Differentiation
This strategy will concentrate on the Traditional and Low End segment. Competitive
advantage will be gained by keeping R&D costs, Production costs, and raw materials
costs to a minimum, enabling us to compete on the basis of price (low prices). The
product will be priced below average and automation levels will be increased to improve
contribution margins and make it acceptable to run second shift/overtime. - Answer-b.
Niche Cost Leader
This strategy will focus on the high technology segments (High End, Performance and
Size). Competitive advantage will be gained by distinguishing our products with
excellent design, high awareness, easy accessibility, and product extenders. Our R&D
competency will keep our designs fresh and exciting. Our products will keep pace with
the market, offering improved size and performance. The prices of our products will be
,above average and we will expand capacity as we generate higher demand. - Answer-
a. Niche Differentiation
When opening the Excel version of Capstone®, you should do what to Macros? -
Answer-Enable
If there are two identical products, one that has 100% accessibility and one that has 0%
accessibility, - Answer-the product with 100% accessibility will outsell the other 2 to 1
providing all other attributes are identical.
How many products does every team start with? - Answer-Five products
What are three of the five Segments? - Answer-a. Traditional, Low End, Performance
A segment manager's task is to - Answer-b. verify the products entering and leaving a
segment, the margin potential for those products, capacity level and the distribution
system as compared to competitors.
What is the difference between the market segments at the beginning of the round to
the final round? - Answer-b. The fine cuts overlap in the beginning and in year 8 only
the rough cuts overlap.
Successful managers will: - Answer-a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
After you have uploaded your decisions to the website, can you change your official
decisions as many times as you want prior to the processing date and time of the
round? - Answer-yes
Once you upload your official decisions during a round, how many times can you
change them before the end of the round? - Answer-e. As many times as you want
What trend can be explicitly observed in the industry in which your company is
operating? - Answer-c. Products become smaller and smaller.
On perceptual map, the percentage of customers interested in a product positioned
outside of the rough cuts of that product is - Answer-0%
MTBF is measured in - Answer-b. hour increments.
Customers that want low prices and are willing to sacrifice miniaturization and
performance are in the - Answer-c. low End segment.
Customers that want small products and are willing to sacrifice performance are in the -
Answer-e. size segment.
, In Capstone©, pricing standards are set by: - Answer-a. Customers (Market Segment).
"Reliability" is expressed in terms of: - Answer-a. Mean Time Between Failure.
MTBF measures what? - Answer-c. Reliability
The two characteristics that the perceptual map evaluates are - Answer-a. Performance
and Size.
1The Perceptual Map is - Answer-a. a marketing tool used to track the position of the
company's products against those of the competitors.
The segments all drift to the lower-right section of the perceptual map. Why does this
drift take place? - Answer-c. Customers want smaller and faster products.
c. Customers want smaller and faster products. - Answer-d. down; right
22. When tracking market segments on the performance and size perceptual map,
which segment moves or "drifts" the slowest? - Answer-b. Traditional
23. What happens to a product priced at $1 above or below the segment guideline when
a segment's product supply outstrips demand? - Answer-c. It loses 20% of its appeal.
24. What's the measure for product reliability? - Answer-c. Expected time a product
lasts
25. At what dollar amount above the segment guidelines is all consumer appeal lost? -
Answer-b. $5
26. The prices in each segment - Answer-a. drop by $0.50 each year.
27. MTBF in the segments should be - Answer-MTBF (Performance) > MTBF (High
End)., and MTBF (Low End) < MTBF (Size).
28. Which of the following are not buying criteria? - Answer-b. Automation
29. Inside each fine cut circle, - Answer-a. segments have an ideal spot where demand
is at its highest.
30. The Traditional ideal spot is - Answer-c. near the center of its circle.
31. Increasing a product's reliability will result in which of the following changes to
production costs? - Answer-b. Higher material cost
32. Age refers to: - Answer-b. Product Age.
CORRECT ANSWERS ALREADY
PASSED
Which of the following is not a primary concern for your Finance Department? - Answer-
c. Employee turnover
This strategy attempts to gain a competitive advantage by keeping R&D costs,
production costs and raw material costs to a minimum in order to compete on the basis
of price. The product life cycle focus will enable sales for many years on each new
product introduced into the High End segment. Products will begin their lives in the High
End, mature into Traditional and finish as Low End products before they are retired and
their assets harvested. - Answer-c. Cost Leader with Product Life Cycle Focus
This strategy will allow us to maintain a presence in every market segment. Competitive
advantage will be gained by keeping R&D costs, Production costs and raw material
costs to a minimum, enabling us to compete on the basis of price. We will price below
average. We will increase automation levels to improve our margins and to make it
acceptable to run second shift/overtime. - Answer-a. Broad Cost Leader
This strategy will allow us to maintain a presence in every market segment. Competitive
advantage will be gained by distinguishing our product with an excellent design, high
awareness, and easy accessibility. We will develop an R&D competency that keeps our
designs fresh and exciting. Our products will keep pace with the market, offering
improved size and performance. The price of the products will be above average and
capacity will expand as we generate higher demand. - Answer-e. Broad Differentiation
This strategy will concentrate on the Traditional and Low End segment. Competitive
advantage will be gained by keeping R&D costs, Production costs, and raw materials
costs to a minimum, enabling us to compete on the basis of price (low prices). The
product will be priced below average and automation levels will be increased to improve
contribution margins and make it acceptable to run second shift/overtime. - Answer-b.
Niche Cost Leader
This strategy will focus on the high technology segments (High End, Performance and
Size). Competitive advantage will be gained by distinguishing our products with
excellent design, high awareness, easy accessibility, and product extenders. Our R&D
competency will keep our designs fresh and exciting. Our products will keep pace with
the market, offering improved size and performance. The prices of our products will be
,above average and we will expand capacity as we generate higher demand. - Answer-
a. Niche Differentiation
When opening the Excel version of Capstone®, you should do what to Macros? -
Answer-Enable
If there are two identical products, one that has 100% accessibility and one that has 0%
accessibility, - Answer-the product with 100% accessibility will outsell the other 2 to 1
providing all other attributes are identical.
How many products does every team start with? - Answer-Five products
What are three of the five Segments? - Answer-a. Traditional, Low End, Performance
A segment manager's task is to - Answer-b. verify the products entering and leaving a
segment, the margin potential for those products, capacity level and the distribution
system as compared to competitors.
What is the difference between the market segments at the beginning of the round to
the final round? - Answer-b. The fine cuts overlap in the beginning and in year 8 only
the rough cuts overlap.
Successful managers will: - Answer-a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
After you have uploaded your decisions to the website, can you change your official
decisions as many times as you want prior to the processing date and time of the
round? - Answer-yes
Once you upload your official decisions during a round, how many times can you
change them before the end of the round? - Answer-e. As many times as you want
What trend can be explicitly observed in the industry in which your company is
operating? - Answer-c. Products become smaller and smaller.
On perceptual map, the percentage of customers interested in a product positioned
outside of the rough cuts of that product is - Answer-0%
MTBF is measured in - Answer-b. hour increments.
Customers that want low prices and are willing to sacrifice miniaturization and
performance are in the - Answer-c. low End segment.
Customers that want small products and are willing to sacrifice performance are in the -
Answer-e. size segment.
, In Capstone©, pricing standards are set by: - Answer-a. Customers (Market Segment).
"Reliability" is expressed in terms of: - Answer-a. Mean Time Between Failure.
MTBF measures what? - Answer-c. Reliability
The two characteristics that the perceptual map evaluates are - Answer-a. Performance
and Size.
1The Perceptual Map is - Answer-a. a marketing tool used to track the position of the
company's products against those of the competitors.
The segments all drift to the lower-right section of the perceptual map. Why does this
drift take place? - Answer-c. Customers want smaller and faster products.
c. Customers want smaller and faster products. - Answer-d. down; right
22. When tracking market segments on the performance and size perceptual map,
which segment moves or "drifts" the slowest? - Answer-b. Traditional
23. What happens to a product priced at $1 above or below the segment guideline when
a segment's product supply outstrips demand? - Answer-c. It loses 20% of its appeal.
24. What's the measure for product reliability? - Answer-c. Expected time a product
lasts
25. At what dollar amount above the segment guidelines is all consumer appeal lost? -
Answer-b. $5
26. The prices in each segment - Answer-a. drop by $0.50 each year.
27. MTBF in the segments should be - Answer-MTBF (Performance) > MTBF (High
End)., and MTBF (Low End) < MTBF (Size).
28. Which of the following are not buying criteria? - Answer-b. Automation
29. Inside each fine cut circle, - Answer-a. segments have an ideal spot where demand
is at its highest.
30. The Traditional ideal spot is - Answer-c. near the center of its circle.
31. Increasing a product's reliability will result in which of the following changes to
production costs? - Answer-b. Higher material cost
32. Age refers to: - Answer-b. Product Age.
