AND ANSWERS
What does the Promotional Budget determine? - Answer-Awareness
What does the Sales Budget determine? - Answer-Accessibility
You should not purchase capacity for products with a second shift of 90%. True or
False? - Answer-False
After your company purchases capacity, how much time does it take to be able to use
the added capacity? - Answer-1 year
You can produce twice your capacity by running a full second shift. True or False? -
Answer-True
Which of the following decisions can help you raise money for your company? - Answer-
Issue Long-Term Debt
Emergency loans are a good option to help finance your company. True or False? -
Answer-False
Throughout the simulation new companies will eventually enter the market. True or
False? - Answer-False
Which of the following types of products does your company sell?
Genetic Testing Devices
Cell Phones
Elevators
Sensors - Answer-sensors
Traditional, Low End, High End, Performance, and Size are the customer segments.
True or False? - Answer-True
Name two expectations customers have that are part of the Customer Buying Criteria.
Price and Customer Awareness
Positioning and Price
Age and Customer Accessibility