Marketing Management Kotler 15th Ed
(Ch 1 - 8) 2025/2026 Exam Questions and
Answers | A+ Score Assured
Creating value for customers and building strong customer relationships - 🧠
ANSWER ✔✔Marketing
Sum of the tangible and intangible benefits and costs to them. Marketers
can increase value of a customer offering by reducing price or increasing
quality. - 🧠 ANSWER ✔✔Value
Apple, Nike, Geico, Budweiser, FedEx, Southwest - 🧠 ANSWER ✔✔Great
Marketing Companies
Product, Price, Place, Promotion - 🧠 ANSWER ✔✔Marketing Mix
Consumers dislike the product and may even pay to avoid it (Demand) - 🧠
ANSWER ✔✔Negative
Consumers may be unaware of or uninterested in the product (Demand) - 🧠
ANSWER ✔✔Nonexistent
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STATEMENT. ALL RIGHTS RESERVED
,Consumers may share a strong need that cannot be satisfied by an existing
product (Demand) - 🧠 ANSWER ✔✔Latent
Consumers being to buy the product less frequently or not at all (Demand) -
🧠 ANSWER ✔✔Declining
Consumer purchases vary on a seasonal, monthly, weekly, daily or even
hourly basis (Demand) - 🧠 ANSWER ✔✔Irregular
Consumers are adequately buying all products put into the marketplace
(Demand) - 🧠 ANSWER ✔✔Full
More consumers would like to buy the product than can be satisfied
(Demand) - 🧠 ANSWER ✔✔Overfull
Global Markets, Consumer Market, Business Markets, Government Market
- 🧠 ANSWER ✔✔Key Customer Markets
Fewer, larger buyers
Close supplier-customer relationship
Professional purchasing
Multiple buying influences
Derived demand
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STATEMENT. ALL RIGHTS RESERVED
,Inelastic demand
Fluctuating demand
Geographically concentrated buyers
Direct purchasing - 🧠 ANSWER ✔✔Characteristics of Business Markets
Physical (Market) - 🧠 ANSWER ✔✔Market-places
Digital (Market) - 🧠 ANSWER ✔✔Market-spaces
Cluster of complimentary products and services closely related in the minds
of consumers, but spread across a diverse set of industries. - 🧠 ANSWER
✔✔Metamarkets
Basic human requirements such as air, food, water, clothing, shelter - 🧠
ANSWER ✔✔Needs
When needs are directed to specific objects that might satisfy the need. - 🧠
ANSWER ✔✔Wants
Wants for specific products backed by the ability to pay. People who want a
Mercedes, but only those that are willing and able to buy it - 🧠 ANSWER
✔✔Demand
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STATEMENT. ALL RIGHTS RESERVED
, A marketing strategy that involves dividing a broad target market into
subsets of consumers, businesses, or countries who have common needs
and priorities, and then designing and implementing strategies to target
them. - 🧠 ANSWER ✔✔Segmentation
A particular group of consumers at which a product or service is aimed.
Segments that present the greatest opportunity to a firm - 🧠 ANSWER
✔✔Target Markets
Promote (a product, service, or business) within a particular sector of a
market, or as the fulfillment of that sector's specific requirements. - 🧠
ANSWER ✔✔Positioning
Producer > Wholesaler > Retailer > Consumer - 🧠 ANSWER ✔✔Marketing
Channels
Production, Product, Selling, Marketing, Holistic - 🧠 ANSWER ✔✔Marketing
Concepts
Consumers will favor products that are available and affordable (Marketing
Concept) - 🧠 ANSWER ✔✔Production Concept
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STATEMENT. ALL RIGHTS RESERVED
(Ch 1 - 8) 2025/2026 Exam Questions and
Answers | A+ Score Assured
Creating value for customers and building strong customer relationships - 🧠
ANSWER ✔✔Marketing
Sum of the tangible and intangible benefits and costs to them. Marketers
can increase value of a customer offering by reducing price or increasing
quality. - 🧠 ANSWER ✔✔Value
Apple, Nike, Geico, Budweiser, FedEx, Southwest - 🧠 ANSWER ✔✔Great
Marketing Companies
Product, Price, Place, Promotion - 🧠 ANSWER ✔✔Marketing Mix
Consumers dislike the product and may even pay to avoid it (Demand) - 🧠
ANSWER ✔✔Negative
Consumers may be unaware of or uninterested in the product (Demand) - 🧠
ANSWER ✔✔Nonexistent
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
1
STATEMENT. ALL RIGHTS RESERVED
,Consumers may share a strong need that cannot be satisfied by an existing
product (Demand) - 🧠 ANSWER ✔✔Latent
Consumers being to buy the product less frequently or not at all (Demand) -
🧠 ANSWER ✔✔Declining
Consumer purchases vary on a seasonal, monthly, weekly, daily or even
hourly basis (Demand) - 🧠 ANSWER ✔✔Irregular
Consumers are adequately buying all products put into the marketplace
(Demand) - 🧠 ANSWER ✔✔Full
More consumers would like to buy the product than can be satisfied
(Demand) - 🧠 ANSWER ✔✔Overfull
Global Markets, Consumer Market, Business Markets, Government Market
- 🧠 ANSWER ✔✔Key Customer Markets
Fewer, larger buyers
Close supplier-customer relationship
Professional purchasing
Multiple buying influences
Derived demand
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
2
STATEMENT. ALL RIGHTS RESERVED
,Inelastic demand
Fluctuating demand
Geographically concentrated buyers
Direct purchasing - 🧠 ANSWER ✔✔Characteristics of Business Markets
Physical (Market) - 🧠 ANSWER ✔✔Market-places
Digital (Market) - 🧠 ANSWER ✔✔Market-spaces
Cluster of complimentary products and services closely related in the minds
of consumers, but spread across a diverse set of industries. - 🧠 ANSWER
✔✔Metamarkets
Basic human requirements such as air, food, water, clothing, shelter - 🧠
ANSWER ✔✔Needs
When needs are directed to specific objects that might satisfy the need. - 🧠
ANSWER ✔✔Wants
Wants for specific products backed by the ability to pay. People who want a
Mercedes, but only those that are willing and able to buy it - 🧠 ANSWER
✔✔Demand
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
3
STATEMENT. ALL RIGHTS RESERVED
, A marketing strategy that involves dividing a broad target market into
subsets of consumers, businesses, or countries who have common needs
and priorities, and then designing and implementing strategies to target
them. - 🧠 ANSWER ✔✔Segmentation
A particular group of consumers at which a product or service is aimed.
Segments that present the greatest opportunity to a firm - 🧠 ANSWER
✔✔Target Markets
Promote (a product, service, or business) within a particular sector of a
market, or as the fulfillment of that sector's specific requirements. - 🧠
ANSWER ✔✔Positioning
Producer > Wholesaler > Retailer > Consumer - 🧠 ANSWER ✔✔Marketing
Channels
Production, Product, Selling, Marketing, Holistic - 🧠 ANSWER ✔✔Marketing
Concepts
Consumers will favor products that are available and affordable (Marketing
Concept) - 🧠 ANSWER ✔✔Production Concept
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
4
STATEMENT. ALL RIGHTS RESERVED
