Marketing Management Exam 1
2025/2026 Exam Questions and Correct
Answers | New Update
Requirements for Marketing transactions - 🧠 ANSWER ✔✔1. Two or more
parties w/ unsatisfied needs
2. Ability and willingness to satisfy them
3. A way to communicate
4. Something to exchange
market - 🧠 ANSWER ✔✔people with the ability and desire to buy a specific
product
product - 🧠 ANSWER ✔✔good, service or idea that satisfies the customer's
need
marketing - 🧠 ANSWER ✔✔creating, delivering, communicating and
exchanging offerings that benefit organizations, stakeholders and society at
large
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
1
STATEMENT. ALL RIGHTS RESERVED
, co-produced service - 🧠 ANSWER ✔✔the consumer works with the seller to
create the service experience
the marketing concept - 🧠 ANSWER ✔✔satisfying customer needs while
trying to achieve organizational goals
exchange - 🧠 ANSWER ✔✔the trade of things of value between buyer and
seller so that each is better off after the trade
target market - 🧠 ANSWER ✔✔one or more specific groups of potential
consumers toward which an organization direct its marketing
marketing mix - 🧠 ANSWER ✔✔product, price, promotion, place
environmental forces - 🧠 ANSWER ✔✔those involving social, economic,
technological, competitive and regulatory forces
customer value - 🧠 ANSWER ✔✔the unique combination of benefits
received by target buyers that includes quality, convenience, on-time
delivery, and both before-sale and after-sale service at a specific price
relationship marketing - 🧠 ANSWER ✔✔developing and maintaining
effective customer relationships
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
2
STATEMENT. ALL RIGHTS RESERVED
2025/2026 Exam Questions and Correct
Answers | New Update
Requirements for Marketing transactions - 🧠 ANSWER ✔✔1. Two or more
parties w/ unsatisfied needs
2. Ability and willingness to satisfy them
3. A way to communicate
4. Something to exchange
market - 🧠 ANSWER ✔✔people with the ability and desire to buy a specific
product
product - 🧠 ANSWER ✔✔good, service or idea that satisfies the customer's
need
marketing - 🧠 ANSWER ✔✔creating, delivering, communicating and
exchanging offerings that benefit organizations, stakeholders and society at
large
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
1
STATEMENT. ALL RIGHTS RESERVED
, co-produced service - 🧠 ANSWER ✔✔the consumer works with the seller to
create the service experience
the marketing concept - 🧠 ANSWER ✔✔satisfying customer needs while
trying to achieve organizational goals
exchange - 🧠 ANSWER ✔✔the trade of things of value between buyer and
seller so that each is better off after the trade
target market - 🧠 ANSWER ✔✔one or more specific groups of potential
consumers toward which an organization direct its marketing
marketing mix - 🧠 ANSWER ✔✔product, price, promotion, place
environmental forces - 🧠 ANSWER ✔✔those involving social, economic,
technological, competitive and regulatory forces
customer value - 🧠 ANSWER ✔✔the unique combination of benefits
received by target buyers that includes quality, convenience, on-time
delivery, and both before-sale and after-sale service at a specific price
relationship marketing - 🧠 ANSWER ✔✔developing and maintaining
effective customer relationships
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
2
STATEMENT. ALL RIGHTS RESERVED
