Marketing Management Chapter 1
(Kotler Keller) 2025/2026 Exam
Questions and Answers | 100% Pass
What is the value of marketing? - 🧠 ANSWER ✔✔Successful marketing
builds demand, which in term creates jobs.
Marketing builds strong brands and a loyal customer base, intangible
assets that contribute heavily to the value of a firm.
What is marketing? - 🧠 ANSWER ✔✔The activity, set of institutions, and
processes for creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, partners, and society at
large.
What is marketing management? - 🧠 ANSWER ✔✔The art and science of
choosing target markets and getting, keeping, and growing customers
through creating, delivering, and communicating value.
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
1
STATEMENT. ALL RIGHTS RESERVED
, What is marketed? - 🧠 ANSWER ✔✔Goods, services, events, experiences,
persons, places, properties, organizations, information, and ideas.
What are the five basic markets? - 🧠 ANSWER ✔✔Resource markets,
manufacturer markers, intermediary markets, consumer markets, and
government markets
What happens in a simple marketing system? - 🧠 ANSWER ✔✔Industry
provides goods and services to the market in exchange for money. Market
provides information to the industry in exchange for communications.
What are the four main customer markets? - 🧠 ANSWER ✔✔Consumer
markets, business markets, global markets, non-profit & government
markets
What are consumer markets? - 🧠 ANSWER ✔✔Companies selling mass
consumer goods and services.
What are business markets? - 🧠 ANSWER ✔✔Companies selling business
goods and services. Often face well-informed professional buyers, skilled at
evaluating competitive offerings.
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
2
STATEMENT. ALL RIGHTS RESERVED
(Kotler Keller) 2025/2026 Exam
Questions and Answers | 100% Pass
What is the value of marketing? - 🧠 ANSWER ✔✔Successful marketing
builds demand, which in term creates jobs.
Marketing builds strong brands and a loyal customer base, intangible
assets that contribute heavily to the value of a firm.
What is marketing? - 🧠 ANSWER ✔✔The activity, set of institutions, and
processes for creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, partners, and society at
large.
What is marketing management? - 🧠 ANSWER ✔✔The art and science of
choosing target markets and getting, keeping, and growing customers
through creating, delivering, and communicating value.
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
1
STATEMENT. ALL RIGHTS RESERVED
, What is marketed? - 🧠 ANSWER ✔✔Goods, services, events, experiences,
persons, places, properties, organizations, information, and ideas.
What are the five basic markets? - 🧠 ANSWER ✔✔Resource markets,
manufacturer markers, intermediary markets, consumer markets, and
government markets
What happens in a simple marketing system? - 🧠 ANSWER ✔✔Industry
provides goods and services to the market in exchange for money. Market
provides information to the industry in exchange for communications.
What are the four main customer markets? - 🧠 ANSWER ✔✔Consumer
markets, business markets, global markets, non-profit & government
markets
What are consumer markets? - 🧠 ANSWER ✔✔Companies selling mass
consumer goods and services.
What are business markets? - 🧠 ANSWER ✔✔Companies selling business
goods and services. Often face well-informed professional buyers, skilled at
evaluating competitive offerings.
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
2
STATEMENT. ALL RIGHTS RESERVED
