Marketing Management 2025/2026 Exam
Questions with Detailed Verified
Answers (100% Correct Answers) |
Already Graded A+
What is marketing? - 🧠 ANSWER ✔✔'Satisfying needs and wants through
an exchange process'
Marketing - 🧠 ANSWER ✔✔it´s the activity, set of institutions, and
processes for creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, partners, and society at
large." (Definition approved by the American Marketing Association Board
of Directors, July 2013.)
What is a need ? - 🧠 ANSWER ✔✔Problems that customers intend to solve
with the purchase of a good or service. See also customer expectations
and customer requirements.
What did Peter Drucker mean when he said: "The aim of marketing is to
make selling superfluous?" - 🧠 ANSWER ✔✔The aim of marketing is to
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
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, know and understand the customer so well that the product or service fits
him and sells itself. Ideally, marketing should result in a customer who is
ready to buy. All that should be needed then is to make the product or
service available.
Marketing Concept - 🧠 ANSWER ✔✔One of the five marketing
management orientations is the marketing concept. The marketing concept
is based on the belief that a company must create, deliver and market
products more efficiently than the competition in order to turn a profit. To
implement this concept, managers focus on researching the target market
and customer's needs along with marketing the product in an integrated
manner.
Production Concept - 🧠 ANSWER ✔✔The production concept, the oldest
marketing concept, is based on a belief that consumers prefer low prices
and product availability. To implement the production concept, managers
concentrate on low costs, mass distribution and high production efficiency.
The production concept is mostly useful in developing countries where
consumers are focused on obtaining products, rather than focused on the
features of a product.
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
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STATEMENT. ALL RIGHTS RESERVED
Questions with Detailed Verified
Answers (100% Correct Answers) |
Already Graded A+
What is marketing? - 🧠 ANSWER ✔✔'Satisfying needs and wants through
an exchange process'
Marketing - 🧠 ANSWER ✔✔it´s the activity, set of institutions, and
processes for creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, partners, and society at
large." (Definition approved by the American Marketing Association Board
of Directors, July 2013.)
What is a need ? - 🧠 ANSWER ✔✔Problems that customers intend to solve
with the purchase of a good or service. See also customer expectations
and customer requirements.
What did Peter Drucker mean when he said: "The aim of marketing is to
make selling superfluous?" - 🧠 ANSWER ✔✔The aim of marketing is to
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
1
STATEMENT. ALL RIGHTS RESERVED
, know and understand the customer so well that the product or service fits
him and sells itself. Ideally, marketing should result in a customer who is
ready to buy. All that should be needed then is to make the product or
service available.
Marketing Concept - 🧠 ANSWER ✔✔One of the five marketing
management orientations is the marketing concept. The marketing concept
is based on the belief that a company must create, deliver and market
products more efficiently than the competition in order to turn a profit. To
implement this concept, managers focus on researching the target market
and customer's needs along with marketing the product in an integrated
manner.
Production Concept - 🧠 ANSWER ✔✔The production concept, the oldest
marketing concept, is based on a belief that consumers prefer low prices
and product availability. To implement the production concept, managers
concentrate on low costs, mass distribution and high production efficiency.
The production concept is mostly useful in developing countries where
consumers are focused on obtaining products, rather than focused on the
features of a product.
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
2
STATEMENT. ALL RIGHTS RESERVED
