Introduction to Marketing Management
3101 2025/2026 Exam Questions and
Answers | 100% Solved
Marketing - 🧠 ANSWER ✔✔The process by which companies create value
for customers and build strong customer relationships in order to capture
value from customers in return
Needs - 🧠 ANSWER ✔✔states of felt deprivation
Wants - 🧠 ANSWER ✔✔the form human needs take as they are shaped by
culture and individual personality
Demands - 🧠 ANSWER ✔✔Human was that are backed by buying power
Market Offerings - 🧠 ANSWER ✔✔Some combination of products, services,
information, or experiences offered to a market to satisfy a need or want
Marketing Myopia - 🧠 ANSWER ✔✔The mistake of paying more attention to
the specific products a company offers than the benefits and experiences
produced by these products
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STATEMENT. ALL RIGHTS RESERVED
,Exchange - 🧠 ANSWER ✔✔The act of obtaining a desired object from
someone by offering something in return
Market - 🧠 ANSWER ✔✔The set of all actual and potential buyers of a
product of service
Marketing Management - 🧠 ANSWER ✔✔The art and science of choosing
target markets and building profitable relationships with them
Production Concept - 🧠 ANSWER ✔✔The idea that consumers will favor
products that are available and highly affordable; therefore, the
organization should focus on improving production and distribution
efficiency
Product Concept - 🧠 ANSWER ✔✔the idea that consumers will favor
products that offer the most quality, performance, and features; therefore,
the organization should devote its energy o making continuous product
improvements
Selling Concept - 🧠 ANSWER ✔✔The idea that consumers will not buy
enough of the firm's products unless the firm undertakes a large-scale
selling and promotion effort
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
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STATEMENT. ALL RIGHTS RESERVED
, Marketing Concept - 🧠 ANSWER ✔✔A philosophy in which achieving
organizational goals depends on knowing the needs and wants of target
markets and delivering he desired satisfactions better than competitors do
Societal Marketing Concept - 🧠 ANSWER ✔✔The idea that a company's
marketing decisions should consider consumers' wants, the company's
requirements, consumers' long-run interests, and society's long-run
interests
Customer Relationship Management - 🧠 ANSWER ✔✔the overall process
of building and maintaining profitable customer relationships by delivering
superior customer value and satisfaction
Customer-Perceived Value - 🧠 ANSWER ✔✔the customer's evaluation of
the difference between all the benefits and all the costs of a marketing offer
relative to those of competing offers
Customer Satisfaction - 🧠 ANSWER ✔✔the extent to which a products
perceived performance matches a buyer's expectations
Customer-engagement Marketing - 🧠 ANSWER ✔✔Making the brand a
meaningful part of consumers' conversations and lives by fostering direct
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
3
STATEMENT. ALL RIGHTS RESERVED
3101 2025/2026 Exam Questions and
Answers | 100% Solved
Marketing - 🧠 ANSWER ✔✔The process by which companies create value
for customers and build strong customer relationships in order to capture
value from customers in return
Needs - 🧠 ANSWER ✔✔states of felt deprivation
Wants - 🧠 ANSWER ✔✔the form human needs take as they are shaped by
culture and individual personality
Demands - 🧠 ANSWER ✔✔Human was that are backed by buying power
Market Offerings - 🧠 ANSWER ✔✔Some combination of products, services,
information, or experiences offered to a market to satisfy a need or want
Marketing Myopia - 🧠 ANSWER ✔✔The mistake of paying more attention to
the specific products a company offers than the benefits and experiences
produced by these products
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
1
STATEMENT. ALL RIGHTS RESERVED
,Exchange - 🧠 ANSWER ✔✔The act of obtaining a desired object from
someone by offering something in return
Market - 🧠 ANSWER ✔✔The set of all actual and potential buyers of a
product of service
Marketing Management - 🧠 ANSWER ✔✔The art and science of choosing
target markets and building profitable relationships with them
Production Concept - 🧠 ANSWER ✔✔The idea that consumers will favor
products that are available and highly affordable; therefore, the
organization should focus on improving production and distribution
efficiency
Product Concept - 🧠 ANSWER ✔✔the idea that consumers will favor
products that offer the most quality, performance, and features; therefore,
the organization should devote its energy o making continuous product
improvements
Selling Concept - 🧠 ANSWER ✔✔The idea that consumers will not buy
enough of the firm's products unless the firm undertakes a large-scale
selling and promotion effort
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
2
STATEMENT. ALL RIGHTS RESERVED
, Marketing Concept - 🧠 ANSWER ✔✔A philosophy in which achieving
organizational goals depends on knowing the needs and wants of target
markets and delivering he desired satisfactions better than competitors do
Societal Marketing Concept - 🧠 ANSWER ✔✔The idea that a company's
marketing decisions should consider consumers' wants, the company's
requirements, consumers' long-run interests, and society's long-run
interests
Customer Relationship Management - 🧠 ANSWER ✔✔the overall process
of building and maintaining profitable customer relationships by delivering
superior customer value and satisfaction
Customer-Perceived Value - 🧠 ANSWER ✔✔the customer's evaluation of
the difference between all the benefits and all the costs of a marketing offer
relative to those of competing offers
Customer Satisfaction - 🧠 ANSWER ✔✔the extent to which a products
perceived performance matches a buyer's expectations
Customer-engagement Marketing - 🧠 ANSWER ✔✔Making the brand a
meaningful part of consumers' conversations and lives by fostering direct
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
3
STATEMENT. ALL RIGHTS RESERVED
