MGT 2210 FINAL EXAM QUESTIONS AND ANSWERS
social network - CORRECT ANSWER✅✅✅an online community that allows users to establish a
personal profile and communicate with others (large ones include Facebook, LinkedIn, Google+, and
Pinterest)
viral - CORRECT ANSWER✅✅✅in this context, information or applications that spread rapidly
between users
hashtag - CORRECT ANSWER✅✅✅a method for organizing tweets where keywords are preceded by
the # character
software development kit (SDK) - CORRECT ANSWER✅✅✅tools that allow the creation of products
or add-ons for a specific operating system or other computing platform
application programming interfaces (APIs) - CORRECT ANSWER✅✅✅programming hooks, or
guidelines, published by firms that tell other programs how to get a service to perform a task such as
send or receive data. For example, Amazon.com provides _________s to let developers write their own
applications and websites that can send the firm orders
free rider problem - CORRECT ANSWER✅✅✅when others take advantage of a user or service
without providing any sort of reciprocal benefit
initial public offering (IPO) - CORRECT ANSWER✅✅✅the first time a firm makes shares available via
a public stock exchange, also known as "going public"
acqui-hire - CORRECT ANSWER✅✅✅referring to acquiring a firm as a way to hire talent
short - CORRECT ANSWER✅✅✅______ selling is an attempt to profit from a falling stock price.
_____ sellers sell shares they don't own with an obligation of later repayment. They do so in the hope
that the price of sold shares will fall. They then repay share debt with shares purchased at a lower price
and pocket the difference (spread) between initial share price and repayment price
, social graph - CORRECT ANSWER✅✅✅the global mapping of users and organizations and how they
are connected
network effect - CORRECT ANSWER✅✅✅also known as Metcalfe's Law, or network externalities.
When the value of a product or service increases as its number of users expands
switching costs - CORRECT ANSWER✅✅✅the cost a consumer incurs when moving from one
product to another. It can involve actual money spent (e.g., buying a new product) as well as
investments in time, any data loss, and so forth
envelopment - CORRECT ANSWER✅✅✅a strategy whereby a firm with a significant customer base
adds a feature to an existing product or service and eliminates the need for any rival, stand-alone
platforms
deep web - CORRECT ANSWER✅✅✅internet content that can't be indexed by Google and other
search engines
cloud - CORRECT ANSWER✅✅✅a collection of resources available for access over the internet
open source software (OSS) - CORRECT ANSWER✅✅✅software that is free and whose code can be
accessed and potentially modified by anyone
content delivery networks (CDN) - CORRECT ANSWER✅✅✅systems distributed throughout the
Internet (or other network) that help to improve the delivery (and hence loading) speeds of Web pages
and other media, typically by spreading access across multiple sites located closer to users
microtransactions - CORRECT ANSWER✅✅✅small value transactions that are normally not viable
when transaction fees, such as those in the US credit card market, are factored in. ________________
could include payments for public transportation, candy, or anything so small that cash is preferred
colossal walled garden - CORRECT ANSWER✅✅✅a closed network or single set of services
controlled by one dominant firm
social network - CORRECT ANSWER✅✅✅an online community that allows users to establish a
personal profile and communicate with others (large ones include Facebook, LinkedIn, Google+, and
Pinterest)
viral - CORRECT ANSWER✅✅✅in this context, information or applications that spread rapidly
between users
hashtag - CORRECT ANSWER✅✅✅a method for organizing tweets where keywords are preceded by
the # character
software development kit (SDK) - CORRECT ANSWER✅✅✅tools that allow the creation of products
or add-ons for a specific operating system or other computing platform
application programming interfaces (APIs) - CORRECT ANSWER✅✅✅programming hooks, or
guidelines, published by firms that tell other programs how to get a service to perform a task such as
send or receive data. For example, Amazon.com provides _________s to let developers write their own
applications and websites that can send the firm orders
free rider problem - CORRECT ANSWER✅✅✅when others take advantage of a user or service
without providing any sort of reciprocal benefit
initial public offering (IPO) - CORRECT ANSWER✅✅✅the first time a firm makes shares available via
a public stock exchange, also known as "going public"
acqui-hire - CORRECT ANSWER✅✅✅referring to acquiring a firm as a way to hire talent
short - CORRECT ANSWER✅✅✅______ selling is an attempt to profit from a falling stock price.
_____ sellers sell shares they don't own with an obligation of later repayment. They do so in the hope
that the price of sold shares will fall. They then repay share debt with shares purchased at a lower price
and pocket the difference (spread) between initial share price and repayment price
, social graph - CORRECT ANSWER✅✅✅the global mapping of users and organizations and how they
are connected
network effect - CORRECT ANSWER✅✅✅also known as Metcalfe's Law, or network externalities.
When the value of a product or service increases as its number of users expands
switching costs - CORRECT ANSWER✅✅✅the cost a consumer incurs when moving from one
product to another. It can involve actual money spent (e.g., buying a new product) as well as
investments in time, any data loss, and so forth
envelopment - CORRECT ANSWER✅✅✅a strategy whereby a firm with a significant customer base
adds a feature to an existing product or service and eliminates the need for any rival, stand-alone
platforms
deep web - CORRECT ANSWER✅✅✅internet content that can't be indexed by Google and other
search engines
cloud - CORRECT ANSWER✅✅✅a collection of resources available for access over the internet
open source software (OSS) - CORRECT ANSWER✅✅✅software that is free and whose code can be
accessed and potentially modified by anyone
content delivery networks (CDN) - CORRECT ANSWER✅✅✅systems distributed throughout the
Internet (or other network) that help to improve the delivery (and hence loading) speeds of Web pages
and other media, typically by spreading access across multiple sites located closer to users
microtransactions - CORRECT ANSWER✅✅✅small value transactions that are normally not viable
when transaction fees, such as those in the US credit card market, are factored in. ________________
could include payments for public transportation, candy, or anything so small that cash is preferred
colossal walled garden - CORRECT ANSWER✅✅✅a closed network or single set of services
controlled by one dominant firm
