ETP3701
ASSIGNMENT 2 2025
DUE 14 APRIL 2025
SEMESTER 1 2025
, ETP3701 Assignment 2 2025
Answer ALL the questions.
CASE STUDY
1. What inspired you to launch the Nkukhu Box concept?
The Nkukhu Box business model came about seeking solutions to problems
experienced by other fast-food brands including Spykos Foods which I developed.
Nkukhu Box is a concept that has found its own comfortable space to strive at and
became a household brand in all major townships. The Nkukhu Box brand has been
under research and development since 2013 with the first store launched in July 2016
Question 1.1: Identify and critically discuss the types of resources that were
needed to start a Nkukhu-Box franchise.
As outlined by Nieuwenhuizen & Nieman (2019):
Personal Resources
The founder of Nkukhu Box, Mr. Itumeleng Mpatlanyana, used his entrepreneurial
experience and personal drive. His previous involvement with Spykos Foods reflects
strong leadership, creativity, and resilience—critical traits needed to innovate and
address gaps in the township fast-food industry.
Financial Resources
Starting a franchise like Nkukhu Box would have required significant capital to secure
premises, purchase equipment, develop a menu, and market the brand. These financial
resources could include:
ASSIGNMENT 2 2025
DUE 14 APRIL 2025
SEMESTER 1 2025
, ETP3701 Assignment 2 2025
Answer ALL the questions.
CASE STUDY
1. What inspired you to launch the Nkukhu Box concept?
The Nkukhu Box business model came about seeking solutions to problems
experienced by other fast-food brands including Spykos Foods which I developed.
Nkukhu Box is a concept that has found its own comfortable space to strive at and
became a household brand in all major townships. The Nkukhu Box brand has been
under research and development since 2013 with the first store launched in July 2016
Question 1.1: Identify and critically discuss the types of resources that were
needed to start a Nkukhu-Box franchise.
As outlined by Nieuwenhuizen & Nieman (2019):
Personal Resources
The founder of Nkukhu Box, Mr. Itumeleng Mpatlanyana, used his entrepreneurial
experience and personal drive. His previous involvement with Spykos Foods reflects
strong leadership, creativity, and resilience—critical traits needed to innovate and
address gaps in the township fast-food industry.
Financial Resources
Starting a franchise like Nkukhu Box would have required significant capital to secure
premises, purchase equipment, develop a menu, and market the brand. These financial
resources could include:
