TEST BANK FOR
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TESTBANKFOR g g
MARKETING 12 g
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DITION
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Distributiongofgthisgdocumentgisgille
gal
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TRUE/FALSE gThegMarketplacegtogBuygandgSellgyourgStudygMaterial
1 :gIngmostgcases,gingordergforgagfirmgtogsucceedgingagcompetitivegmarket,gitgneedsgtoghavegagcle
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Ag:gtrue
Bg:gfalse
CorrectgAnswerg:gA
2 :gWithgtheghelpgofgangeffectivegsalesgforcegthatgdevisesghigh-
qualitygsalesgtechniques,gagsales-
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Ag:gtrue
Bg:gfalse
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3 :gThegInternetgandgthegextensivegusegofgsocialgmediaghavegfueledgthegchangegingpowergfro
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Ag:gtrue
Bg:gfalse
CorrectgAnswerg:gB
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Ag:gtrue
Bg:gfalse
CorrectgAnswerg:gB
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Ag:gtrue
Bg:gfalse
CorrectgAnswerg:gA
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Ag:gtrue
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Downloadedgby:gAriahg|
m 1
g/g12
Distributiongofgthisgdocumentgisgillegal
, Stuvia.comg-
gThegMarketplacegtogBuygandgSellgyourgStudygMaterial
CorrectgAnswerg:gB
Downloadedgby:gAriahg|
m 2
g/g12
Distributiongofgthisgdocumentgisgillegal
g g
MARKETING12TH EDIT
g g
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TESTBANKFOR g g
MARKETING 12 g
TH
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g
DITION
Downloadedgby:gAriahg|
Distributiongofgthisgdocumentgisgille
gal
, Stuvia.comg-
TRUE/FALSE gThegMarketplacegtogBuygandgSellgyourgStudygMaterial
1 :gIngmostgcases,gingordergforgagfirmgtogsucceedgingagcompetitivegmarket,gitgneedsgtoghavegagcle
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CorrectgAnswerg:gA
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Ag:gtrue
Bg:gfalse
CorrectgAnswerg:gB
3 :gThegInternetgandgthegextensivegusegofgsocialgmediaghavegfueledgthegchangegingpowergfro
mgconsumersgandgbusinessgusersgtogmanufacturersgandgretailers.
Ag:gtrue
Bg:gfalse
CorrectgAnswerg:gB
4 :gCustomersgperceiveghigh-qualitygproductsgthatgaregsoldgatghighgpricesgtogbegaggoodgvalue.
Ag:gtrue
Bg:gfalse
CorrectgAnswerg:gB
5 :gTraininggplaysgangimportantgrolegingcustomergservicegandgrelationshipgbuilding.
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Bg:gfalse
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7 :gAgsales-
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Ag:gtrue
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m 1
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Distributiongofgthisgdocumentgisgillegal
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CorrectgAnswerg:gB
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Distributiongofgthisgdocumentgisgillegal
