Fullg fileg atg http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-
Crane
Chapter 02 Developing Successful Marketing
g g g g g
Strategies
Student:g
1. Whichg ofg theg followingg isg NOTg oneg ofg Canadiang Tire'sg coreg businesses?
A. CanadiangTir
egRetail.
B. CanadiangTiregTrave
lgServices.
C. PartSourcg
e.
D. CanadiangTiregFinancial
gServices.
2. CanadiangTiregisgagCanadiangsuccessgstory.gCanadiangTiregemploysgmoregthang70,00
0gCanadiansgandghasgrevenuesgofgclosegtog annually.
A. $5
billion
B. $7.5
billion
C. $6
billion
D. $10
billion
3. WhichgnewginitiativesgdemonstrategangunderstandinggofgthegdirectiongofgCanadiangTir
egof:g"creatinggcustomersgforglifegandgshareholdergvalue,"gbygthegmarketingg departm
ent?
A. mobilegap
plication
B. "Canadiana"
gproducts
C. onlygusinggMade-In-
Canadagproducts
D. usinggagCR
Mgtool
, Fullg fileg atg http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-
4. Ingtoday'sgCrane
globalgcompetition,gitgisgimportantgtogrecognizegthegkindsgofgorganizatio
nsgthatgexist.gOrganizationsgcangbasicallygbegdividedgintogtwogcategories:
A. privatelygownedgandgpublicall
ygowned.
B. regulatedgan
dgunregulate
d.
C. domesticgandgmulti-
gnational.
D. businessgandgnon-
gprofit.
5. PlangCanada,gagnongovernmentalgorganizationgthatgservesgitsgcustomersgbutgdoesgn
otghavegprofitgasgangorganizationalggoalgisgconsideredga
A. business
gfirm
B. nonprofitgor
ganization
C. government
gagency
D. publicguni
versity
6. Ford,g GM,g andg Toyota,g allg developg automobiles.g Thisg groupg createg a(n):
A. product
gmarket
.
B. conglomerat
ge.
C. industr
gy.
D. carte
gl.
, Fullg fileg atg http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-
7. John'sgAuto gWreckersgisgagprivatelygownedgorganizationgthatgservesgitsgcustomersgi
Crane
ngordergtogearngagprofitgisgcalledga:
A. business
gfirm.
B. nonprofitgorg
anization.
C. communitygaction
gprogram.
D. manufacturing
gagent.
8. George'sgComputergRepairsgisgfocusedgongearninggmoneygforgitsgowners,gwhilegPlan
gCanadagisgfocusedgongsolvinggcommunitygissuesgoverseas gandgisgnotgconcernedgab
outgearninggagprofit.gThegcontrastgbetweengthesegtwogis:
A. George'sgComputergRepairsgisgconsideredgagbusiness,gwhilegPlangCanadagi
sgconsideredgagnonprofitgorganization
B. George'sgComputergRepairsgisgagshareholdergcompany,gwhilegPlangCanadagisgagf
orgprofitgcompany
C. George'sgComputergRepairsgisgagnonprofit,gwhilegPlangCanadagisgagforgpro
fitgcompanygD.gBothgservegcustomers,gsogtheregisgnogcontrastgbetweengthe
gtwo
9. WhilegundertakinggriskgtogoffergthegiPhone,gApplegComputersgisgrewardedgbygreceivin
ggthegfollowinggreward:
A. Shareholders'
gequity
B. Profi
gt
C. Inventory
gturnover
D. Contribution
gmargin
, Fullg fileg atg http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-
10. AtgApplegComputers,
Crane gthegfinancialgdepartmentgconsidersgthegprofit gearnedgatgthegen
dgofgthegdaygas:
A. thegpointgatgwhichgcompanygassetsgequalgcompan
ygliabilities.
B. thegmoneygleftgovergaftergagfirm'sgtotalgexpensesgaregsubtractedgfromgit
sgtotalgrevenues.
C. theggoodwillgearnedgfromgimplementinggthegsocieta
lgmarketinggconcept.
D. thegmoneygearnedgasglonggasgthegeconomicgordergquantitygi
sgmaintained.
11. Aglegalgentitygofgpeoplegwhogsharegagcommongmissiongisgreferredgtogasga(n):
A. specialginteres
tggroup.
B. organizatio
gn.
C. lobby
group.
D. industr
gy.
12. Telusgoffersgseveralgmobilegphonegplans,gwhichgofgthegfollowinggbestgdescribesgwh
atgconstitutesgtheirgpotentialgofferings?
A. productsgand
gservices.
B. products,gservices,gideasgan
dgexperiences.
C. physicalggoodsgand
gservices.
D. products
gonly.
Crane
Chapter 02 Developing Successful Marketing
g g g g g
Strategies
Student:g
1. Whichg ofg theg followingg isg NOTg oneg ofg Canadiang Tire'sg coreg businesses?
A. CanadiangTir
egRetail.
B. CanadiangTiregTrave
lgServices.
C. PartSourcg
e.
D. CanadiangTiregFinancial
gServices.
2. CanadiangTiregisgagCanadiangsuccessgstory.gCanadiangTiregemploysgmoregthang70,00
0gCanadiansgandghasgrevenuesgofgclosegtog annually.
A. $5
billion
B. $7.5
billion
C. $6
billion
D. $10
billion
3. WhichgnewginitiativesgdemonstrategangunderstandinggofgthegdirectiongofgCanadiangTir
egof:g"creatinggcustomersgforglifegandgshareholdergvalue,"gbygthegmarketingg departm
ent?
A. mobilegap
plication
B. "Canadiana"
gproducts
C. onlygusinggMade-In-
Canadagproducts
D. usinggagCR
Mgtool
, Fullg fileg atg http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-
4. Ingtoday'sgCrane
globalgcompetition,gitgisgimportantgtogrecognizegthegkindsgofgorganizatio
nsgthatgexist.gOrganizationsgcangbasicallygbegdividedgintogtwogcategories:
A. privatelygownedgandgpublicall
ygowned.
B. regulatedgan
dgunregulate
d.
C. domesticgandgmulti-
gnational.
D. businessgandgnon-
gprofit.
5. PlangCanada,gagnongovernmentalgorganizationgthatgservesgitsgcustomersgbutgdoesgn
otghavegprofitgasgangorganizationalggoalgisgconsideredga
A. business
gfirm
B. nonprofitgor
ganization
C. government
gagency
D. publicguni
versity
6. Ford,g GM,g andg Toyota,g allg developg automobiles.g Thisg groupg createg a(n):
A. product
gmarket
.
B. conglomerat
ge.
C. industr
gy.
D. carte
gl.
, Fullg fileg atg http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-
7. John'sgAuto gWreckersgisgagprivatelygownedgorganizationgthatgservesgitsgcustomersgi
Crane
ngordergtogearngagprofitgisgcalledga:
A. business
gfirm.
B. nonprofitgorg
anization.
C. communitygaction
gprogram.
D. manufacturing
gagent.
8. George'sgComputergRepairsgisgfocusedgongearninggmoneygforgitsgowners,gwhilegPlan
gCanadagisgfocusedgongsolvinggcommunitygissuesgoverseas gandgisgnotgconcernedgab
outgearninggagprofit.gThegcontrastgbetweengthesegtwogis:
A. George'sgComputergRepairsgisgconsideredgagbusiness,gwhilegPlangCanadagi
sgconsideredgagnonprofitgorganization
B. George'sgComputergRepairsgisgagshareholdergcompany,gwhilegPlangCanadagisgagf
orgprofitgcompany
C. George'sgComputergRepairsgisgagnonprofit,gwhilegPlangCanadagisgagforgpro
fitgcompanygD.gBothgservegcustomers,gsogtheregisgnogcontrastgbetweengthe
gtwo
9. WhilegundertakinggriskgtogoffergthegiPhone,gApplegComputersgisgrewardedgbygreceivin
ggthegfollowinggreward:
A. Shareholders'
gequity
B. Profi
gt
C. Inventory
gturnover
D. Contribution
gmargin
, Fullg fileg atg http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-
10. AtgApplegComputers,
Crane gthegfinancialgdepartmentgconsidersgthegprofit gearnedgatgthegen
dgofgthegdaygas:
A. thegpointgatgwhichgcompanygassetsgequalgcompan
ygliabilities.
B. thegmoneygleftgovergaftergagfirm'sgtotalgexpensesgaregsubtractedgfromgit
sgtotalgrevenues.
C. theggoodwillgearnedgfromgimplementinggthegsocieta
lgmarketinggconcept.
D. thegmoneygearnedgasglonggasgthegeconomicgordergquantitygi
sgmaintained.
11. Aglegalgentitygofgpeoplegwhogsharegagcommongmissiongisgreferredgtogasga(n):
A. specialginteres
tggroup.
B. organizatio
gn.
C. lobby
group.
D. industr
gy.
12. Telusgoffersgseveralgmobilegphonegplans,gwhichgofgthegfollowinggbestgdescribesgwh
atgconstitutesgtheirgpotentialgofferings?
A. productsgand
gservices.
B. products,gservices,gideasgan
dgexperiences.
C. physicalggoodsgand
gservices.
D. products
gonly.
