ANSWERS (GRADED A)
What are the phases of the NISI process? - ANSWER-Nail the pain Nail the solution
Nail Go to the Market Nail Business Model Scale it
Three myths of entrepreneurship - ANSWER-the process myth the money myth the
hero myth
3. Name at least three reasons why entrepreneurs fail: - ANSWER-tackle wrong tasks.
do things in wrong order. Fall prey to own strengths. Follow conventional wisdom. More
capital can increase failure. Is okay if you fail fast and fail cheap.
Big ideas - ANSWER-Entrepreneurs Ideas fall into 2 categories: 1. Breakthrough Ideas
2. Better, Faster, Cheaper
Hassle Test - ANSWER-Helps you realize if you have nailed the pain
Fundamental Risks while Innovating - ANSWER-Technology Risk, Market Risk
Motivational trap - ANSWER-Alternative reality problem
B2B - ANSWER-business to business
B2C - ANSWER-business to consumer
Customers _____, Entrepreneurs ______ - ANSWER-Validate and innovate
Why do 90% of businesses fail? - ANSWER-Couldn't get anyone to buy it
Three types of customers - ANSWER-end-user customer, technical customer, economic
customer
What legal entity doesn't provide a barrier of protection against a lawsuit? - ANSWER-
Sole proprietorship
IP includes: - ANSWER-patents copyrights trademarks
Two categories of ideas: - ANSWER-brave new world or break through & better faster
cheaper ideas
confirmation trap - ANSWER-Tendency to see what we already believe and discard
evident to contrary