IB BUSINESS 4.5 TEST GUIDE AND
ANSWERS (2025) SCORED A+
1 of 94
Term
The cost of producing one unit of output is $40. A company uses a mark-
up of 50% on top of the production cost. What will be the
selling price of this product?
Give this one a try later!
$40 $60
, $4 $70
5
Don't know?
2 of 94
Term
A group of marketers plans to launch an environmentally
friendly sports car. Which of the following is not an
appropriate method of promotion for this product?
Give this one a try later!
Publicity Flyers
Television advertising Radio advertising
Don't know?
, 3 of 94
Term
A local dress shop owner is concerned because her landlord
is
going to increase her rent in the coming year. She is
working with her niece to create a website to be able to
offer her products on
line. With regard to her concern about paying rent, which
element of the marketing mix is she addressing most
directly?
Give this one a try later!
Price All Of The Answer Choices
Place Time
Don't know?
4 of 94
Term
A product might be packed in a box not necessarily
because this is more attractive to customers, but because
it is easier to
__________________and quicker and easier (and therefore cheaper) to
_____________ .
Give this one a try later!
, Exhibitions
ANSWERS (2025) SCORED A+
1 of 94
Term
The cost of producing one unit of output is $40. A company uses a mark-
up of 50% on top of the production cost. What will be the
selling price of this product?
Give this one a try later!
$40 $60
, $4 $70
5
Don't know?
2 of 94
Term
A group of marketers plans to launch an environmentally
friendly sports car. Which of the following is not an
appropriate method of promotion for this product?
Give this one a try later!
Publicity Flyers
Television advertising Radio advertising
Don't know?
, 3 of 94
Term
A local dress shop owner is concerned because her landlord
is
going to increase her rent in the coming year. She is
working with her niece to create a website to be able to
offer her products on
line. With regard to her concern about paying rent, which
element of the marketing mix is she addressing most
directly?
Give this one a try later!
Price All Of The Answer Choices
Place Time
Don't know?
4 of 94
Term
A product might be packed in a box not necessarily
because this is more attractive to customers, but because
it is easier to
__________________and quicker and easier (and therefore cheaper) to
_____________ .
Give this one a try later!
, Exhibitions
